New "Wedding Book" from BloomNet(R) Contains Latest Trends

CARLE PLACE, N.Y.--(Business Wire)--
BloomNet(R), a preferred wire service provider and single
destination for products and services for retail Florists worldwide,
has introduced an all-new Wedding Book, providing BloomNet
Professional Florists with the industry's most extensive compilation
of the latest trends and innovations in floral arrangements for
weddings.

The book, entitled "expressions of flowers - weddings," is filled
with a myriad of ideas Florists can use to stimulate their
imaginations, complement their creative talents and build their
wedding businesses. Included are over 250 wedding floral designs
offering a diversity of color palette combinations created by some of
the floral industries most renowned and highly acclaimed floral
artisans to suit the personalities, visions and desires of every
bride...from traditional, to in style, to chic.

"A great deal of time and consideration was devoted to developing
a Wedding Book that allows today's bride to explore the most
compelling wedding stories by each of the primary color groups, and
also allows her to further define her wedding flowers by color
palettes and personalized accents that compliment our BloomNet
Florists gift for floral artistry" said Mark Nance, AAF, President of
BloomNet. "The overwhelmingly positive response we've received from
the thousands of BloomNet Professional Florists that purchased the
wedding book further reinforces the value proposition BloomNet
provides to retail Florists." continues Nance.

Featured in "expressions of flowers - weddings" is a comprehensive
assortment of floral arrangements encompassing everything from
bouquets and boutonnieres to clutches and corsages. Also included is
an extensive portfolio of ceremony and reception flowers, flower girl
and ring bearer flowers, as well as ideas for arranging exciting
floral creations for placesettings, sign-in book tables, cocktail
hours, chairs and tables, and much more.

The BloomNet Wedding Book includes several value-added extras for
BloomNet Florists, such as a workroom manual with detail arrangement
recipes, how-to tips, care and handling, information about wedding
vendors and other resources, as well as a CD Rom with all of the
arrangement images from the book for Florists to use on their websites
and to support their marketing efforts. Furthermore, there's a
convenient wedding consultation checklist Florists can utilize to help
transform their consultations into sales. "expressions of flowers -
weddings" was developed for today's retail Florist to provide them
with critical tools needed to convert Wedding Consultations into
sales. Each floral arrangement featured was carefully designed to
allow florists to recreate any arrangement with confidence and ease.
expressions of flowers - weddings is a wonderful tool to help florists
attract new customers, expand existing customer relationships and
build their wedding business and profit potential." adds Lisa
Carmichael, Vice President of Marketing of Business Development,
BloomNet.

Among the many other features included in BloomNet's new Wedding
Book are: a floral color chart to assist brides in selecting floral
varieties that match her wedding colors; "Wedding Express," an elegant
collection of bouquets and arrangements BloomNet Florists can
merchandise both in-store and on their websites; "Wedding Flower
Comparisons," offering a variety of price point options and sizes to
accommodate any wedding and budget; "Wedding Celebrations," providing
floral arrangement ideas for bridal showers, bachelorette parties,
rehearsal dinners and gifts that can be placed in hotel rooms for out
of town wedding guests.

The BloomNet Wedding Book is available for sale to both BloomNet
member and non-member Florists. For further information about the new
BloomNet Wedding Book or to become a BloomNet Professional Florist,
call 1-866-BloomNet (1-866-256-6663) or visit us at
www.mybloomnet.net.

About BloomNet(R)

BloomNet(R) is an international floral wire service provider
offering quality products and diverse services to a select network of
professional retail Florists who utilize BloomNet's resources to grow
their businesses profitably. Professional Florists who are part of the
BloomNet network can take advantage of several key benefits including
higher profitability on wire orders, the highest published rebate in
the industry with lower rebate qualifications, lower operating costs,
lower membership costs and a complete suite of technology solutions.
BloomNet has established and maintains the industry's most stringent
business standards for participating Florists. BloomNet is a
wholly-owned subsidiary of 1-800-FLOWERS.COM (NASDAQ: FLWS).

BloomNet
Media:
Davina Coard, 516-237-4933
dcoard@bloomnet.net
or
General Inquiries:
Lisa Carmichael, 516-237-7948
lcarmichael@bloomnet.net

Copyright Business Wire 2008