Ecomfort to Offer First Green Memory Foam Mattress Line

Company to Select Retail Partners for Comfortable EcoMemoryFoam
Mattresses That Meet Consumer Demand for Earth-Friendly Products
CORONA, Calif.--(Business Wire)--
Anatomic Global, Inc. today announced the launch of their
Ecomfort(TM) mattress division. The company will recruit a select
group of furniture and bedding retail partners to offer the
revolutionary line of Ecomfort earth-friendly mattresses featuring
EcoMemoryFoam.(TM) Set to launch at World Market in Las Vegas next
week, Ecomfort will set a new industry standard for luxurious sleep
with the first plant-based memory foam mattresses, pads and pillows on
the market. Ecomfort is now actively recruiting retailers that share a
common vision to provide superior comfort and value to consumers while
helping to renew the earth.

"93 percent of Americans now believe companies have a
responsibility to help preserve the environment and 66 percent are
more likely to purchase a product if they believe the company is
environmentally conscious*," said Jeff Scorziell, president of
Ecomfort. "Many retailers know they should go green but don't know
how. Our core business is to create environmentally sustainable
mattresses, so we've studied the market and know how to help retailers
successfully offer an eco-friendly product to consumers."

With over 20 years of experience in medical industry sleep
systems, Ecomfort founder David Farley has a passion for improving the
quality of people's sleep. He combined that passion with a commitment
to make all of his work environmentally friendly, and developed the
innovative Ecomfort mattresses made with EcoMemoryFoam. Ecomfort
utilizes the patent-pending Neutral Posture Support System, which is
scientifically designed with seven support zones to relieve the stress
on your back muscles. Using open cell technology, the mattress also
breathes and helps you sleep cooler. EcoMemoryFoam is manufactured in
the United States, and Ecomfort ships compressed products within 48
hours, which allows retailers to avoid keeping a large inventory.

"In the past, environmentally friendly products have not always
been friendly on the pocketbook, typically costing more than their
counterparts," said Scorziell. "But with EcoMemoryFoam, Ecomfort is
proving that doesn't have to be the case, since these mattresses cost
10 to 15 percent less than traditional memory foam products."

Today, 23 percent of sleep products sold are specialty sleep
products, and that market share is expected to grow to 40 percent by
2010**. Ecomfort is looking for partners who want to capture a larger
portion of this growing segment by bringing innovative eco-friendly
products to the marketplace. The company offers retailers selective
distribution, an extremely low initial investment, and personal
customer service to ensure complete satisfaction. Retailers interested
in learning more may contact Ecomfort at 800-874-7237. Listen to a
Podcast on this breakthrough product line.

About Ecomfort

Ecomfort, the mattress division of Anatomic Global, Inc., is
setting an industry standard by manufacturing the EcoMemoryFoam line
of comfortable plant-based memory foam mattresses, pads and pillows.
Ecomfort mattresses utilize the patent-pending Neutral Posture Support
System, which is scientifically designed with seven support zones to
relieve stress on your back muscles. Patented zero-emissions
technology is used to create the coolest-sleeping, most supportive
memory foam beds available. For more information, visit
www.ecomemoryfoam.com.

*BusinessWeek, 2007

**Bedroom Magazine, 2007

PilmerPR
John Pilmer, 801-369-7535
jpilmer@pilmerpr.com

Copyright Business Wire 2008