Discover How China's Creativity Imperative is Transforming Society and Business in...

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Tue Jul 22, 2008 9:00pm EDT 

Discover How China's Creativity Imperative is Transforming Society and Business in China

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/3cda76/chinas_creative_i)
has announced the addition of the "China's Creative Imperative: How
Creativity is Transforming Society and Business in China" report to
their offering.

   In mid 2006, Ogilvy & Mather China embarked on an ambitious
journey to understand how Chinese society and business are being
transformed by creativity. It is, as concluded, a Creative Imperative.
Whether it is a student attempting to be noticed by a recruiting
company in class, or a small clothes store-one among the scores of
businesses in the underground "Fashion Lady" market in Nanjing, or a
poor migrant labourer with only 25 square feet of space to live in, or
a Vienna-bound music composer - it is essential for them all to unlock
the creative potential that lies within. When you have to compete with
another 1.3 billion people to make yourself heard and recognized, the
only way of doing it is by being creative. This book will make you
rethink China's creative potential.

   Key Topics Covered:

   Genesis

   A Short Cultural History of China

   --  A glorious, inventive tradition

   Republic, Revolution, Reform

   --  How 20th century political change influenced Chinese
        creativity

   From Pianos to Post?Modern Punk

   --  The ferment in contemporary music in China

   Million Dollar Dreams

   --  The art market takes off

   Showbiz and Shooting Stars

   --  Finding an outlet for creative talent on the screen and behind
        it

   Designed for Success

   --  Products and fashion embrace creativity and set cash registers
        ringing

   Stimulant of the Masses

   --  The creative phenomenon that is sweeping the entire population

   Revelation: The Business Imperative

   --  Some common myths about Chinese creativity busted

   Acknowledgments

   For more information visit
http://www.researchandmarkets.com/research/3cda76/chinas_creative_i

Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
press@researchandmarkets.com

Copyright Business Wire 2008
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