RedRoller Enhances Web-Based Package Shipping Solution

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Wed Jul 23, 2008 4:01pm EDT

New Order History functionality helps business customers manage
                      shipping activity and costs
STAMFORD, Conn.--(Business Wire)--
RedRoller Holdings, Inc. (OTCBB: RROL), The Shipping Search
Engine(TM), today announced the availability of more powerful order
history reporting in its integrated web-based package shipping
solution for businesses.

   As fuel and other costs continue to increase, small and medium
sized businesses (SMB) want to reduce their package shipping costs.
RedRoller's solution, which compares service and associated cost
levels of various carriers, was designed specifically for small
businesses to save time and money and simplify the entire package
shipping process. RedRoller's website can be accessed at
www.redroller.com

   "Small businesses are getting hammered by rising fuel and other
costs in today's economic environment," said Michael Tribolet, chief
executive officer, RedRoller. "Our new reporting functionality is
designed to help our subscribers make better shipping decisions,
further decrease shipping costs and increase profits."

   RedRoller's enhanced Order History reporting feature gives SMBs a
simple, convenient tool to track packages and manage shipping activity
and costs - turning package shipping information into a management
tool to save money. RedRoller's solution provides the information
necessary to monitor shipping activity, analyze shipping costs, and
identify future trends for projections. RedRoller's online shipping
solution:

   --  Saves customers time and money through an integrated,
        multi-carrier package shipping solution;

   --  Automates shipping with multiple package carriers;

   --  Provides one system to manage virtually all parcel/package
        needs;

   --  Features real-time carrier pricing with address verification;

   --  Reduces labor costs and improves accuracy with the elimination
        of manual processes;

   --  Incorporates individual customers' existing contract rates
        with carriers; and,

   --  Initiates faster responses to package inquiries through
        integrated shipment information across multiple carriers.

   RedRoller's Order History allows businesses to display and
organize shipping data regardless of the carrier used. Customers can
search shipping history by date, company name, address, state and
tracking number. eBay users can track by item number. Additionally,
users can enter tracking numbers from multiple carriers and receive a
detailed history of the package shipped including the selected
carrier, if it was dropped off or picked up by the carrier, where the
parcel is, when it was delivered, and who signed for it. RedRoller
customers receive detailed reports for each package, which can be
viewed by day, week, month or quarter.

   Businesses can subscribe to RedRoller's solution at
www.redroller.com and for a limited time receive the first month's
service for free.

   About RedRoller

   RedRoller simplifies shipping packages for small businesses.
Established in 2004, RedRoller's easy-to-use, Web-based service
provides real-time comparisons across multiple carriers, enabling
small business and home office users to conveniently identify and
select shipping services that best meet their needs. RedRoller takes
care of the shipment details, generating authorized shipping labels
and arranging for pick-up or locating the nearest drop off location,
saving small businesses time and money.

   "Safe Harbor" Statement under the Private Securities Litigation
Reform Act of 1995

   This press release includes forward-looking statements about our
anticipated results that involve risks and uncertainties. Some of the
information contained in this press release, including but not limited
to statements as to industry trends and the Company's plans,
objectives, expectations and strategy for its business, contains
forward-looking statements that are subject to risks and uncertainties
that could cause actual results or events to differ materially from
those expressed or implied by such forward-looking statements. Any
statements that are not statements of historical fact are
forward-looking statements. When used, the words "believe," "plan,"
"intend," "anticipate," "target," "estimate," "expect" and the like,
and/or future tense or conditional constructions ("will," "may,"
"could," "should," etc.), or similar expressions, identify certain of
these forward-looking statements. Important factors which could cause
actual results to differ materially from those in the forward-looking
statements, including but not limited to the Company's ability to
maintain its website and associated computer system and maintain
desirable economics for its products and customer acceptance thereof,
are detailed in filings made by RedRoller Holdings, Inc. with the
Securities and Exchange Commission, including but not limited to the
'Risk Factors' sections included in its Current Report on Form 10-K/A
filed on April 29, 2008, and in its S-1/A registration statement filed
on April 16, 2008. RedRoller Holdings, Inc. undertakes no obligation
to update or revise any such forward-looking statements to reflect
subsequent events or circumstances.

RedRoller Holdings, Inc.
Investor Relations
ICR, LLC
Kate Messmer, 203-682-8338
investor@redroller.com
or
Public Relations
SHIFT Communications
Matt Trocchio, 617-779-1848
mtrocchio@shiftcomm.com

Copyright Business Wire 2008
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