Visual Sciences Integration Ahead of Schedule -- More Than 60 Percent of HBX Web Analytics Customers' Annual Contract

OREM, UT, Jul 23 (MARKET WIRE) --
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business
optimization software, today announced that it has reached several
important milestones with regard to its acquisition strategy:

-- More than 60 percent of the HitBox (HBX) Web analytics customers'
annual contract value (ACV) has committed to transition to Omniture
SiteCatalyst(R) -- exceeding Omniture's post-acquisition, customer
migration goal for the first half of 2008. Omniture inherited the HBX Web
analytics customer base earlier this year through the acquisition of
Visual Sciences, Inc. Since that time, Omniture has seen online marketers
from all industries transitioning to SiteCatalyst Web analytics to take
advantage of capabilities unavailable in the HBX product, such as
leveraging Omniture's integrated platform of online business optimization
products and measuring Web 2.0 applications. In fact, companies who have
completed their transition to Omniture SiteCatalyst have, on average,
purchased an incremental 20 percent of the value of the original contract
in additional products and services from Omniture during the migration
process. This positive development, coupled with smaller than expected
churn from the HBX customer base, has led to Omniture exceeding its
original post-acquisition migration goals.

-- Having completed four acquisitions over the past 18 months, Omniture
has gained new offerings with each acquisition -- all of which have
contributed toward building out the Omniture suite of products.
Accordingly, the average contract for a new Omniture customer is 50
percent larger than the average contract from a new customer four
quarters prior.

--As a strong indication of Omniture's product strength and customer
service, Omniture has retained 93 percent of the customers' ACV from the
company's first acquired business, Instadia.

"We welcome our HBX customers to the Omniture community and are very
pleased to see the positive response many have shown toward adopting
SiteCatalyst," said Josh James, CEO and co-founder of Omniture. "Our goal
is to not only deliver products that scale with our customers as their
business needs evolve, but also provide the support required to make
individuals effective within their own organization. I'm grateful to our
dedicated team of HBX migration experts who work hard to ensure that our
customers transitioning to SiteCatalyst receive the direction they need to
complete the process quickly and successfully. I'm also particularly proud
of our organization bringing the Omniture-created and Omniture-acquired
products and strategy together in a way that has led new customers to the
Omniture platform to consume 50 percent more in their initial contract
than a similar new customer would have consumed just one year ago."

Of the companies that have initiated the migration from HBX to Omniture
SiteCatalyst, more than 55 percent are already actively using the
SiteCatalyst platform. In addition to taking advantage of Omniture's
ability to measure Web 2.0 technologies, HBX users are also switching to
SiteCatalyst in order to leverage its integration with other Omniture
products that provide, for example, automatic keyword bidding (Omniture
SearchCenter(TM)) and audience targeting (Omniture Test&Target(TM)).

Customer comments regarding the HBX-to-SiteCatalyst migration program:

"HBX provided great baseline reporting that provided a good foundation for
site optimization decisions; moving over to the Omniture platform was a
natural next step," said Ken Cluff, VP Technology and co-founder at
MyNewPlace. "In SiteCatalyst, we can not only continue to generate the
reports our management is used to reviewing, but we can also import,
manipulate and segment the data in new ways using Omniture Discover. We
are confident the new insights we will gain from Omniture will allow us to
better maximize the effectiveness of our online initiatives."

"We help hundreds of clients around the country improve their Web site
design and content management -- and Omniture is a big part of helping us
deliver performance results to our customers," said Brian Bille, Internet
marketing specialist at Bizzuka, Inc. "Moving to the Omniture platform
increases our productivity substantially; we aren't limited to templated
reports and now have access to other integrated products within the
Omniture suite -- eliminating the need to build our own makeshift platform
of marketing applications and allowing us to offer our clients
comprehensive reporting on the results of our services."

"Migrating to SiteCatalyst was a no-brainer," said John Stansbury,
director of analytics and testing for CreditCards.com. "We were able to
continue working with an account manager whom we trusted and who
understood our business, the analytical feature set expanded
dramatically, and we were confident in a rapid time-to-market through
Omniture's Fusion implementation methodology. As much as we relied upon
HBX and the insights it provided, we're quickly becoming increasingly
reliant on SiteCatalyst and Discover. Even more impressive than the
software are the professionals with whom we have worked. In Omniture,
we've found a partner rather than just a vendor."

About Omniture

Omniture, Inc. is a leading provider of online business optimization
software, enabling customers to manage and enhance online, offline and
multi-channel business initiatives. Omniture's software, which it hosts
and delivers to its customers as an on-demand subscription service and
on-premise solution, enables customers to capture, store and analyze
information generated by their Web sites and other sources and to gain
critical business insights into the performance and efficiency of
marketing and sales initiatives and other business processes. In
addition, Omniture offers a range of professional services that
complement its online services, including implementation, best practices,
consulting, customer support and user training through Omniture
University(TM). Omniture's nearly 4,700 customers include eBay, AOL,
Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony
and HP. www.omniture.com

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute
"forward-looking statements" within the meaning of Section 21E of the
Securities Exchange Act of 1934 and Section 27A of the Securities Act of
1933, including, but not limited to, statements regarding the integration
of our recent acquisitions, the benefits of the acquisitions to customers,
partners and stockholders, the extent to which our installed customer base
will accept our new or acquired products and services and our strategy
will be successful, the impact of recent acquisitions and partnerships on
our business and our ability to effectively integrate our recent
acquisitions. These statements are based on current expectations and
assumptions regarding future events and business performance and involve
certain risks and uncertainties that could cause actual results to differ
materially, including, but not limited to, risks associated with changes
in the demand for our services, the potential that we or our customers
may not realize the benefits we currently expect from our recent
acquisitions, risks that the expected financial effect of our recent
acquisitions may not be realized, risks associated with the operation of
our business or our industry in general, risks inherent in the
integration and combination of complex products and technologies from our
acquisitions, our ability to continue to attract new customers and sell
additional services to our existing customers, the continued adoption by
customers of our SiteCatalyst service and other product and service
offerings, including the new combined offerings from our acquisitions,
the significant capital requirements of our business model that make it
more difficult to achieve positive cash flow and profitability if we
continue to grow rapidly, our ability to develop or acquire new products
and services, our ability to raise capital in the future, risks
associated with our acquisition strategy and disruptions in our business
and operations as a result of acquisitions, the ability of our expanding
sales organization to become productive, possible fluctuations in our
operating results and rate of growth, the continued growth of the market
for on-demand, online business optimization services, changes in the
competitive dynamics of our markets, the inaccurate assessment of changes
in our markets, errors, interruptions or delays in our services or other
performance problems with our services, our ability to hire, retain and
motivate our employees and manage our growth, our ability to effectively
expand our sales and marketing capabilities, our ability to develop and
maintain strategic relationships with third parties with respect to
either technology integration or channel development, our ability to
expand our international operations and to sell our services to customers
located outside the United States, our ability to implement and maintain
proper and effective internal controls, the adoption of laws or
regulations, or interpretations of existing law, that could limit our
ability to collect and use Internet user information, and the blocking or
erasing of "cookies"; and such other risks as identified in Omniture's
quarterly report on Form 10-Q for the period ended March 31, 2007 and from
time to time in other reports filed by Omniture with the U.S. Securities
and Exchange Commission. These reports are available on our Web site at
www.omtr.com. Omniture undertakes no duty to update any forward-looking
statement to conform the statement to actual results or changes in the
Company's expectations.

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and
SiteCatalyst are registered trademarks of Omniture, Inc. in the United
States, Japan, Canada and the European Community. Omniture, Inc. owns
other registered and unregistered trademarks throughout the world. Other
names used herein may be trademarks of their respective owners.

Omniture Press Contact
Andrew Watson
801.932.7386
Email Contact

Copyright 2008, Market Wire, All rights reserved.

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