Parlux Fragrances, Inc. Completes Agreement for $20 Million Credit Facility

FORT LAUDERDALE, FL, Jul 23 (MARKET WIRE) --
Parlux Fragrances, Inc. (NASDAQ: PARL) announced that yesterday, July 22,
2008, it successfully completed an agreement with Regions Bank
("Regions") for a two-year $20 million senior secured revolving credit
facility.

The Regions' asset based credit facility will be used for general working
capital requirements, including potential new licenses, and to strengthen
the Company's ability to meet seasonal requirements.

Neil J. Katz, Chairman and CEO, said, "Regions is an outstanding financial
organization and we are pleased by their confidence. This agreement
replaces our existing credit facility at a lower cost. Although we
currently have in excess of $20 million in cash and are not utilizing our
bank line, the availability of this facility provides additional support
to fund our growth." Mr. Katz added, "I believe Regions' involvement with
Parlux will be most beneficial. I look forward to working closely with
them."

About Parlux

Parlux Fragrances, Inc. is a manufacturer and international distributor of
prestige products. It holds licenses for Paris Hilton fragrances,
watches, cosmetics, sunglasses, handbags and other small leather
accessories, in addition to licenses to manufacture and distribute the
designer fragrance brands of Jessica Simpson, GUESS?, Nicole Miller,
Natori, Queen Latifah, XOXO, Ocean Pacific (OP), Maria Sharapova, Andy
Roddick, babyGund, and Fred Hayman Beverly Hills.

Certain Information Regarding Forward-Looking Statements

This press release includes forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21E
of the Securities Exchange Act of 1934, as amended, regarding, among other
things, our plans, strategies and prospects, both business and financial.
Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause actual results, performance
or achievements of Parlux or its industry to be materially different from
any future results, performance or achievements expressed or implied by
such forward-looking statements. These risks and uncertainties include,
among others, future trends in sales and Parlux's ability to successfully
introduce, acquire, or launch new brands, licenses, or products in a
cost-effective manner, general economic conditions and continued
compliance with the covenants in our credit facility. Additional risk
factors are set forth in the Company's periodic reports filed with the
Securities and Exchange Commission. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak only as
of the date thereof. Parlux undertakes no obligation to publicly release
the result of any revisions to these forward-looking statements that may
be made to reflect events or circumstances after the date hereof or to
reflect the occurrence of unanticipated events.

FOR:
Parlux Fragrances, Inc.
(954) 316-9008
CONTACT:
Neil J. Katz
Ext. 8116
Raymond J. Balsys
Ext. 8106
Web site: http://www.parlux.com

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