King Reveals the Games Women Play During First Consumer Industry Panel

Women Speak Out At Nation's Largest Casual Games Conference

SEATTLE, July 23 /PRNewswire/ -- CASUAL CONNECT -- Today King
(http://www.king.com), the world's leading online social gaming company,
revealed the outcome of an industry-first, live focus group held at this
year's Casual Connect games conference in Seattle, WA.King invited five
women gamers from 34 to 71 years old to address leaders from the $2.5 billion+
casual games industry and provide insight to the 150 million women who play
online casual games each day*.
"While people in the casual games industry have known that women make up
the majority of casual gamers, we rarely get to hear directly from these
women," said Riccardo Zacconi, CEO, King. "With over 60% of our 10 million
monthly visitors being women, King is very attuned to this audience and wanted
to ensure their voices were heard."
The panel titled 'The Games Women Play,' attracted industry influencers,
developers, gamers, media and players. Attendees heard directly from the
players about what types of games they enjoy, whether they play to relax or
compete, whether they play for money and what they look for in the future.
Points of interest include:
-- While statistics state women typically spend 7.4 hours per week playing
games, the panelists cited they play between 5 and 10 hours per day
-- Playing casual games is often the first thing women do when they wake
up. They check their ranking and play for between 2-3 hours every morning
-- Trivia games are played with the family while action games are played
alone
-- Women are increasingly playing to compete against each other and not
simply to relax. All panelists cited "competition" as their driving
motivation
-- While community was an important aspect of their online playing
experience, none of the panelists had a Facebook profile and two had a MySpace
profile
One of the participating panelists and a King player, Coral "Joy" Parks,
47, expressed her excitement for the experience by saying: "It's great that
King is taking the opportunity to help the games industry understand our
demographic. My typical day involves me rolling out of bed, going straight to
the laptop and playing a game even before I've made my coffee."
(*)According to the Casual Games Association, 2007
About King:
Founded in 2004, King is the world's leading social gaming company, with
its premier gaming destinations King.com and MyGame.com accounting for more
than 80 games and over 196 million games played per month. King's MyGame.com
is the first social games site to bring together user-generated content,
casual games and revenue-sharing.
King is the exclusive provider of cash games for Yahoo! and has led
industry firsts through partnerships with: NBC, Endemol, Fremantle Media and
other leading media companies. The company is known for extending the brand
of popular TV properties such as The Biggest Loser, Deal or No Deal and
1vs100.
King is incorporated in the state of Delaware and the company has offices
in Los Angeles, London, Hamburg (Germany) and Stockholm (Sweden). King.com
does not offer money tournaments in the states of Alaska, Iowa, Arizona,
Louisiana, Arkansas, Maryland, Connecticut, Missouri, Montana, South Carolina,
Delaware, South Dakota, Florida, Tennessee, Illinois or Vermont.
Media Contact:
Michelle Van Jura
Consort Partners
king@consortpartners.com
Tel: +1 646 781-9323

SOURCE King

Michelle Van Jura of Consort Partners, +1-646-781-9323,
king@consortpartners.com, for King