amiando Joins Facebook Connect as first European Company, Leverages Power of Social...

amiando Joins Facebook Connect as first European Company, Leverages Power of Social Influence for Event Organization

MUNICH, Germany--(Business Wire)--
amiando, the leading tool for online event organization in Europe,
today announced plans to implement Facebook Connect to boost the power
of amiando ViralTickets, its recently released social promotion system
for events.

"Events are the most important social happening. Therefore we will
use Facebook Connect to let event organizers and their guests enjoy,
recommend and promote events within the social context of their real
identity and friendships on Facebook(R)," said Felix Haas, CEO of
amiando.

The key feature of amiando's implementation of Facebook Connect
will focus on boosting the power of amiando ViralTickets, the recently
released social promotion system for events. ViralTickets enables
event organizers to leverage the internet's viral effects for their
event marketing. Using word-of-mouth marketing they can sell
significantly more tickets with less marketing effort.

Facebook users will be able to easily recommend their favorite
events to friends and colleagues. Using ViralTickets, they can offer
an exclusive discount to their contacts and will also be rewarded with
a referral bonus themselves. This makes recommending and promoting
events fun, easy and highly rewarding for all sides - guests, friends
and event organizers.

Facebook gives everyone the power to share with the people they
care about making the world more open and transparent. When Facebook
users log in to amiando with Facebook Connect, they are able to
publish their actions back on Facebook, which enables them to share
more information with their friends than ever before.

About amiando

amiando (http://www.amiando.com) is the leading tool for online
event organization in Europe and makes professional event organization
easy. It offers online-based tools for invitation management,
ticketing and community building for every kind of event. All tools
are easy-to-use and have a convenient pay-as-you-go pricing.

amiando's award-winning tools are being used throughout Europe, US
and Asia for organizing more than 50,000 events. Thousands of
organizers worldwide are choosing amiando to manage their events
online. amiando, a Red Herring 100 Europe 2008 Winner, is backed by
renowned venture capital company Wellington Partners.

Facebook(R) is a registered trademark of Facebook Inc.

amiando
Felix Haas, 650-265-8687
felix.haas@amiando.com
www.amiando.com/press

Copyright Business Wire 2008