Gradient Effects Makes Gnarls Barkley's Heart Sing

* Reuters is not responsible for the content in this press release.

Wed Jul 23, 2008 7:50pm EDT 

FNMTV premieres Gnarls Barkley's "Who's Gonna Save My Soul"

                   Friday, July 25, at 8:00 pm ET/PT
LOS ANGELES--(Business Wire)--
When director Chris Milk of @radical.media needed to create a
walking, singing, photo-real human heart he turned to Gradient Effects
for its design and animation. The video, featuring Saturday Night
Live's Jorma Taconne in a heart-wrenching performance as a jilted
lover opposite Aasha Davis, was lensed on location in a Santa Monica
diner with additional motion-capture provided by the Institute for
Creative Technologies Graphics Lab, (ICT).

   Thomas Tannenberger and Olcun Tan, founders of Gradient, used
ICT's technology to scan Cee-Lo Green's face while performing and used
the data to apply his facial movements to the digital heart. Utilizing
in-house software, Tannenberger and Tan were able to predict where
real blood would flow from the severed heart and give it the requisite
"wetness" needed to make it believable. Additional animation of
Cee-Lo's lips was provided by Image Metrics.

   MTV's Subterranean blog states, "...this will be your favorite
video today - and that is really saying something considering how good
some of the past Gnarls videos have been."

   Editors: Multimedia images are available.

   About Gradient Effects

   Located in Marina Del Rey, Gradient Effects is a visual effects
company dedicated to delivering dynamic visual artistry for feature
films and other forms of entertainment.

Gradient Effects
Tena Montoya, 310-821-3177
tena@gradientfx.com

Copyright Business Wire 2008
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