C&S Wholesale Grocers Selects DemandTec to Improve Vendor Collaboration on Trade...

C&S Wholesale Grocers Selects DemandTec to Improve Vendor Collaboration on
Trade Deals
Leading supermarket distributor expects operational and financial gains

SAN CARLOS, Calif., July 23 /PRNewswire-FirstCall/ -- DemandTec, Inc.
(Nasdaq: DMAN), a leading provider of on-demand optimization solutions for
retailers and consumer products manufacturers, today announced that C&S
Wholesale Grocers, the nation's second largest supermarket wholesaler, entered
into an agreement to subscribe to DemandTec's Deal Management software service
in order to help automate its vendor deal management process, enhance its
relationships with suppliers, and improve service levels to the retailers it
supplies.
C&S Wholesale Grocers previously used an internally developed application
to collaborate with suppliers on trade deals, but the system required
significant resources to operate and maintain and wasn't scalable to the
extent the company needed. C&S will use DemandTec's Deal Management service to
improve vender compliance on trade deals and reduce the administrative cost of
processing supplier deal sheets.
Deal Management is one of the software services within the DemandTec
End-to-End Promotion Management(TM) solution that enables retailers and
wholesalers to manage the complex process of planning, optimizing, and
executing promotions, including internal collaboration between departments and
external collaboration with vendors.
"DemandTec was selected because of the company's expertise and experience
in helping retailers and distributors manage promotional relationships and
because many of our suppliers are already using the Deal Management service on
the DemandTec TradePoint Network(TM). We expect to see both operational and
financial benefits from this implementation," said Tracy Moore, senior vice
president of merchandising, supply chain and trade relations for C&S Wholesale
Grocers.
"We anticipate that C&S Wholesale Grocers will see improved collaboration
with their trading partners on promotions and the ability to better serve
their retail customers. DemandTec is pleased that such an important wholesaler
selected our solution and we are committed to meeting their current and future
needs," said Dan Fishback, president and chief executive officer DemandTec.
The DemandTec TradePoint Network is the industry's only secure,
Internet-based network of software services for retailers and their suppliers
to transact, interact and collaborate on promotions and other merchandising
and marketing activities.
About C&S Wholesale Grocers
C&S Wholesale Grocers, Inc. is a privately owned company with annual sales
of $19 billion. The company is the 10th largest privately held company in the
nation, as ranked by Forbes magazine. Founded in 1918, C&S provides
distribution services to grocery chains and independent stores, delivering to
more than 5,000 locations from its distribution centers in Vermont,
Massachusetts, Connecticut, New York, New Jersey, Maryland, Pennsylvania,
South Carolina, Alabama, California and Hawaii.
About DemandTec
DemandTec (Nasdaq: DMAN) enables retailers and consumer products companies
to optimize merchandising and marketing decisions, individually or
collaboratively, to achieve their sales volume, revenue, and profitability
objectives. DemandTec software services utilize DemandTec's science-based
software platform to model and understand consumer behavior. DemandTec
customers include more than 140 leading retail and consumer products
manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra
Foods, Delhaize America, Dr Pepper Snapple Group, General Mills,
Giant-Carlisle, H-E-B Grocery Co., General Mills, Hormel Foods, Monoprix,
Safeway, Sara Lee and Tyson Foods. Connected via the DemandTec TradePoint
Network(TM), DemandTec customers have collaborated online on more than one
million trade deals. For more information, please visit
http://www.demandtec.com.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding
DemandTec's expectations, hopes, plans, intentions or strategies, including
statements about the effectiveness of its products and solutions. These
forward-looking statements involve risks and uncertainties, as well as
assumptions that, if they do not fully materialize or prove incorrect, could
cause our results to differ materially from those expressed or implied by such
forward-looking statements. The risks and uncertainties include those
described in DemandTec's documents filed with or furnished to the Securities
and Exchange Commission. All forward-looking statements in this press release
are based on information available to DemandTec as of the date hereof, and
DemandTec assumes no obligation to update these forward-looking statements.
DemandTec and the DemandTec logo are registered trademarks of DemandTec,
Inc. DemandTec End-to-End Promotion Management and DemandTec TradePoint
Network are trademarks of DemandTec, Inc. All other trademarks are the
property of their respective owners.
SOURCE DemandTec, Inc.

Media, Cassandra Moren of DemandTec, Inc., +1-650-226-4690,
cassandra.moren@demandtec.com; or Investors, Michael Kern of ICR,
+1-617-956-6731, michael.kern@icrinc.com for DemandTec, Inc.