Wal-Mart Offers Back-to-School Phone Calls From Disney's Hannah Montana(TM)

Free Wake-Up Calls and Activity Reminders Available Beginning Today

BENTONVILLE, Ark., July 23 /PRNewswire-FirstCall/ -- As back to school
season approaches, moms and dads across the country are planning to deal with
sleepy students struggling with the tough transition from a carefree summer
schedule to a back-to-school wake up routine. With the help of Wal-Mart and
Disney, parents will have access to a unique solution featuring one of the
year's hottest pop sensations. Beginning today, Wal-Mart is offering free
wake-up calls and customized activity reminders from Hannah Montana, star of
the hit Disney Channel TV series.
By logging on to http://www.hannahmontanacalls.com, moms and dads can
select the date, time and theme of their child's wake-up call or activity
reminder. Three different messages from the Hannah Montana character are
available:
-- Wake up for school
-- School activity reminder
-- Back to school shopping reminder

"Disney's Hannah Montana series continues to be a top hit among kids and
tweens ages 9-14," said Ron Johnson, vice president of retail sales
development for Disney Consumer Products. "Through this promotion, Wal-Mart is
adding some extra fun and excitement to the back to school season for all
Hannah Montana fans across the country to enjoy."
With the click of a mouse, parents can register their child for a free
call from pop sensation Hannah Montana. An e-mail will immediately be sent to
the parent confirming the date and time of the call. Calls are limited to five
per phone number and email, and registrants must be 18 or older to register.
There's no cost associated with signing up for the wake-up calls and they're
available anytime through Sept. 15, 2008. (Standard mobile phone charges may
apply.)
"Child development specialists suggest that parents devote a week to
prepare their kids for a back to school wake-up routine -- and Wal-Mart is
offering a way to do this and make it fun for the kids," said Janet Bareis,
vice president of corporate marketing for Wal-Mart. "From our Hannah Montana
wake-up calls and activity reminders to a large assortment of licensed
merchandise, we are making back to school easier for Moms and helping kids to
get excited about heading back to class."
As the Hannah Montana Retail Headquarters, Wal-Mart is bringing the Hannah
Montana brand to life in stores and online at Walmart.com with all the gear,
fashion and music they want for an exceptional value. Parents can save on a
complete back-to-school Hannah Montana-themed wardrobe including enough tops,
bottoms, socks and accessories for one week of school -- with many items
exclusive only to Wal-Mart shoppers.
Wal-Mart is the only retailer to provide free 3-D glasses for the Disney
Channel debut of the "Hannah Montana Best of Both Worlds Concert" on Saturday,
July 26 at 8 p.m. ET. The retailer will offer an exclusive 2-pack DVD of the
concert with bonus extras for an every day low price of $25.96.
Hannah Montana merchandise specific to back-to-school includes:

-- Tees, skirts and jeans, all for under $17
-- Socks and pajamas for under $12
-- Accessories, including necklaces, bracelets and ring sets for $5 or
less
-- Backpacks and messenger bags for $15
-- Notebooks, writing sets and binders for $10 or less
-- Lunch case for under $7 (only available online at Walmart.com)

For more information on Hannah Montana offerings, visit
http://www.walmart.com/hannah or contact your local Wal-Mart store.
About Wal-Mart Stores, Inc.
Every week, millions of customers visit Wal-Mart Stores, Supercenters,
Neighborhood Markets, and Sam's Club locations across America or log on to its
online store at http://www.walmart.com. The company and its Foundation are
committed to a philosophy of giving back locally. Wal-Mart (NYSE: WMT) is
proud to support the causes that are important to customers and associates
right in their own neighborhoods, and last year gave more than $296 million to
local communities in the United States. More information about Wal-Mart can
be found by visiting http://www.walmartstores.com. Online merchandise sales
are available at http://www.walmart.com.

NOTES:
-- Images of select Hannah Montana merchandise and the
http://www.hannahmontanacalls.com Web site are available for download
at http://www.walmartfacts.com.
-- Audio files of the Hannah Montana back to school calls are available
for download at http://www.walmartfacts.com.
-- No purchase necessary. Registration is no guarantee of receipt of a
call. Open to legal residents of the fifty (50) United States and the
District of Columbia who are of the legal age of majority in their
state of residence at the time of entry. Void where prohibited. Full
details are available at http://www.hannahmontanacalls.com.

SOURCE Wal-Mart Stores, Inc.

Shannon Frederick, 1-800-331-0085, for Wal-Mart Stores, Inc.