Juniper Research Forecasts Indian Sub Continent Mobile Data Revenues to Hit $8.3 Billion by 2013, Driven by Music,

HAMPSHIRE, UK, Jul 23 (MARKET WIRE) --
The burgeoning market for rich-media content and services will push
operator-billed data revenues in the Indian Sub Continent from $3.0
billion in 2008 to more than $8.3 billion by 2013, according to a new
report from Juniper Research.

The report found that while ringtones are currently the most lucrative
service across the region, games, mobile TV and full-track downloads would
all constitute substantial revenue streams by the end of the forecast
period, with mobile browsing revenues continuing to climb steadily.

According to report author Dr Windsor Holden, "With the limited
availability and relatively high cost of fixed broadband Internet across
the sub continent, the mobile handset has become the de facto means of
accessing Internet services. Regional operators were among the first to
realise that low data pricing was central to encouraging service adoption,
and it has paid dividends for them."

The report also observed that growth would be further bolstered as 3G
networks were deployed, although noting that in India, 3G services were
now unlikely to be launched until 2009.

Other findings from the Juniper report include:

-- The Indian Sub Continent mobile user base is expected to rise from 431
million in 2008 to nearly 740 million in 2013
-- Blended ARPU levels are expected to decline steadily across the
region, although the sharp fall in voice ARPU will be partially offset by
the steady increase from data services
-- India will provide the largest share of cumulative regional revenues
over the forecast period, followed by Pakistan

The detailed report provides in-depth coverage and forecasts for the
five Indian Sub Continent markets (Bangladesh, India, Nepal, Pakistan and
Sri Lanka). It also includes regional overviews for key revenue drivers
including mobile advertising, mobile entertainment services, mobile
financial services and mobile ticketing.

Whitepapers and further
details of the study 'Mobile Indian Sub Continent: Opportunities, Markets
& Forecasts 2008-2013' can be freely downloaded from
http://www.juniperresearch.com. Alternatively please contact John Levett
at john.levett@juniperresearch.com, telephone +44(0)1256 830002.

Juniper Research provides research and analytical services to the global
hi-tech communications sector, providing consultancy, analyst reports and
industry commentary.

John Levett
john.levett@juniperresearch.com
+44(0)1256 830002

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