Cesar Millan Launches "Sessions With Cesar"

NEW YORK, NY, Jul 28 (MARKET WIRE) --
Cesar Millan, the renowned dog behavioral specialist and star of National
Geographic Channel's hit show "Dog Whisperer with Cesar Millan," today
announced the launch of "Sessions with Cesar," a comprehensive,
video-based online program designed to provide dog owners with the
necessary tools to improve their dog's behavior in the comfort of their
own home. Cesar and his wife, Ilusion, have teamed up with IMG's Digital
Media division to launch this unique new business, leveraging each
other's core strengths. Through a series of video lessons based on
Cesar's proven methods and six months of access to a wealth of other
course materials with expert instruction and guidance from Cesar himself,
dog owners will be to make long-lasting, positive changes in the
relationships with their dogs.

Users of "Sessions with Cesar" will receive an introduction to Cesar's
core concepts of Exercise, Discipline and Affection. Three Fundamental
Lessons -- Honor the Being, Recognizing Energy and Us and Them -- will
help users assess and strengthen their relationship with their dog. The
Self Evaluation segment uses video and detailed information sheets to
help users identify their dog's specific behavioral issue or situation.
Then users can choose one of six Individual Lessons that address
behavioral issues Hyperactivity, Anxiety, Fear, Aggression, or focus on
New Dog or Puppy ownership. Course materials, such as printable
worksheets, calendars, milestones, audio guides, and quizzes support the
lesson video content and help users track and reinforce their progress.

Cesar's Pack, his new online community, will enable users to post a
profile with personal photos, as well as discuss and share their personal
experiences, helpful information, and additional resources. VIP Membership
for Sessions with Cesar course goers includes lesson- and issue-specific
forums, special access to Cesar's extended team, as well as VIP
newsletters with special offers.

Commenting on the announcement, Cesar said, "I have always had a passion
with teaching dog owners to live a better life with their dogs, and with
the introduction of 'Sessions With Cesar,' as well as my brand new 'Dog
Whisperer' product line, dog lovers across the country will have the
opportunity to experience all the love their dog has to give. In addition
to providing them with the necessary tools to establish a more fulfilling
and balanced relationship with their dogs, we set out to create an
interactive online environment where dog owners can share their
experiences with and support others who may be experiencing similar
issues. Ultimately, the purpose of 'Sessions with Cesar' is to assist all
dog lovers to be more knowledgeable about the relationship with their
dog. Learning with the support of a community can make all the difference
when attempting to properly care for your dog. We have found IMG Digital
Media to be great partners to develop such a pioneering product together."

Olivier Gers, Global Head of IMG's Digital Media division, said, "This is
a perfect example of our strategy to develop innovative new businesses and
content platforms together with our top brands and preferred partners, by
taking advantage of the unique benefits that digital media offer:
interactivity, depth of content and uniqueness of experience. We are most
excited to be working with Cesar and his team to make 'Sessions with
Cesar' a successful offering for his countless fans."

"Sessions with Cesar" is available online at www.cesarmillaninc.com.

Cesar Millan is represented in broadcasting, speaking, licensing, digital
media and marketing on a worldwide basis by sports, entertainment and
media company, IMG.

For more information on Cesar Millan, visit: www.cesarmillaninc.com.

About Cesar Millan

Cesar Millan is a world-renowned dog behavior specialist, known for his
uncanny ability to walk large packs of dogs at a time. And from poodles to
pit bulls, the well-behaved canines under Cesar's care have all been
rehabilitated; each of them rescued from a wide range of behavior issues
-- everything from insecurity to severe 'red zone' aggression!

Cesar's unique "Power of the Pack" methodology comes from his keen
understanding of canine pack behavior. While most dog trainers relate to
one animal at a time, Cesar often uses the pack itself -- the natural
social unit for canines -- to rehabilitate a wayward dog.

Cesar first captured the national spotlight when his National Geographic
Channel series "Dog Whisperer with Cesar Millan" premiered in 2004. Now in
its fourth season, the show was twice nominated for an Emmy(R) Award for
"Outstanding Reality Program." The show is also currently being nominated
for an Imagen Award for "Outstanding Reality Program."

Cesar's first book, "Cesar's Way," released in April 2004, has sold more
than one million copies in hardcover and spent 15 weeks at No.1 on The New
York Times Bestseller List. The paperback edition of "Cesar's Way,"
released in September 2007, and his new book "Be the Pack Leader,"
released in October 2007, are both current New York Times bestsellers.

His company Cesar Millan, Inc. was formed in order to reach out to the
dogs Cesar is unable to help personally. The company is constantly
developing new resources and tools and offers free information to the
public through its high-traffic website and an opt-in newsletter with
over 300,000 subscribers.

On Valentine's Day 2007, Cesar and his wife Ilusion announced the
formation of the Cesar and Ilusion Millan Foundation. The non-profit
organization provides financial support and rehabilitation expertise to
shelters throughout the United States, better enabling them to maintain
the highest standards of care and assistance to animals under their
protection.

Over the years, Cesar has cultivated legions of loyal fans and clientele,
including celebrities Oprah Winfrey, Will Smith and Jada Pinkett Smith,
Denise Richards, Daisy Fuentes, Nicolas Cage, Scarlett Johansson, and
Hilary Duff. Cesar has given hundreds of print and radio interviews,
including The New York Times, The New Yorker, USA Today, and National
Public Radio and has appeared on "The Oprah Winfrey Show," "The Tonight
Show with Jay Leno," "Live with Regis and Kelly," "The View," "The Today
Show," "The Martha Stewart Show," and CNN. He's even been parodied on
Comedy Central's hit show, "South Park."

Cesar was born in Culiacan, Mexico and has more than 20 years of
experience rehabilitating troubled canines. He lives in Los Angeles with
his family -- wife Ilusion and sons, Andre and Calvin.

About IMG Sports & Entertainment

Operating in 30 countries, IMG Sports & Entertainment's diverse businesses
include: product and brand licensing; consulting services; event ownership
and management; fashion events and models representation; golf course
design; and client representation in golf, tennis, broadcasting, speakers,
European football, rugby, cricket, motor sports, coaching, Olympic and
action sports. IMG Academies are the world's largest, multi-sport training
and educational facilities, delivering world-class training experiences to
more than 12,000 junior, collegiate, adult, and professional athletes each
year.

Contact for IMG/Cesar Millan:
Amy Kozakiewicz
Sard Verbinnen & Co
212-687-8080
Email Contact

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