TomTom Unveils Changes to Management Structure

Mon Jul 28, 2008 4:38am EDT

* Reuters is not responsible for the content in this press release.

AMSTERDAM--(Business Wire)--
TomTom NV (TomTom) announced a new structure to its portable
navigation (PND) division. Corinne Vigreux has been appointed managing
director, Ken McAlpine will join as senior vice president product
design and Alex Batchelor will join as executive vice president

   "These appointments reflect the high level of expertise and
industry experience we are seeking and we look forward to benefiting
from their insights and knowledge," said Harold Goddijn, TomTom CEO.
"By ensuring we have the right level of management within TomTom we
will continue to meet our goal to deliver the very best in-car
consumer navigation experience for our customers."

   Corinne Vigreux is a co-founder of TomTom and has played a leading
role in growing the company from a small organisation into a global
player in the consumer electronics market. Vigreux's key
responsibilities have focused on defining and driving the company's
global sales strategy and geographical expansion, overseeing product
management as well as developing partner and retail relationships. She
is a key visionary in the car navigation industry and has played an
active role in this fast growing market from the beginning. In her new
role as managing director she will be responsible for all aspects of
TomTom's retail business, including product management, P&L, sales,
marketing and HR.

   Ken McAlpine is an engineering professional with 27 years'
experience in consumer product design, manufacturing and project
management. McAlpine was previously employed as director of
engineering with Apple Inc, based at the head office in Cupertino,
California. McAlpine was involved in the development of, among other
products, the MacMini, AppleTV and iPhone. Additionally, McAlpine led
Apple's laptop engineering teams, which were responsible for
engineering management, program management, electronic circuit design
and support of all Apple laptop products. McAlpine will be responsible
for product design and usability within TomTom's PND division ensuring
that the user experience is consistent across all TomTom platforms.

   Alex Batchelor has almost 20 years' marketing and international
brand management experience. He has guided, developed and managed
world-class consumer brands, such as Orange and Unilever. His
expertise lies in both marketing strategy and brand building--most
recently he was marketing director at Royal Mail Group. He will be
responsible for managing the TomTom brand internationally and
positioning the combination of TomTom's products and services as the
premier in-car navigation solution.


   About TomTom

   TomTom NV is the world's leading provider of navigation solutions
and digital maps. TomTom NV has 3500 employees working in four
business units - TomTom, Tele Atlas, Automotive and TomTom WORK.

   TomTom's products are developed with an emphasis on innovation,
quality, ease of use, safety and value. TomTom's products include
all-in-one navigation devices which enable customers to navigate right
out of the box; these are the award-winning TomTom GO family, the
TomTom XL and TomTom ONE ranges and the TomTom RIDER. Additionally,
independent research proves that TomTom products have a significant
positive effect on driving and road safety.

   Tele Atlas delivers the digital maps and dynamic content that
power some of the world's most essential navigation and location-based
services (LBS). Through a combination of its own products and
partnerships, Tele Atlas offers digital map coverage of more than 200
countries and territories worldwide.

   The Automotive business unit develops and sells navigation systems
and services to car manufacturers and OEMs.

   TomTom WORK combines industry leading communication and smart
navigation technology with leading edge tracking and tracing

   TomTom NV was founded in 1991 in Amsterdam and has offices in
Europe, North America, Middle East, Africa and Asia Pacific. TomTom is
listed at Euronext Amsterdam in The Netherlands. For more information,
go to

Financial Community
Richard Piekaar
+31 20 757 5194
Public Relations
Scott Johnston
+31 20 8500851

Copyright Business Wire 2008