Helllooo New York City!

Dr. Seuss' Horton Debuts this November in the 82nd Annual Macy's Thanksgiving
Day Parade(R)

NEW YORK and LOS ANGELES, July 28 /PRNewswire/ -- From the Jungle of Nool
to the canyons of Broadway, this Thanksgiving millions of New York City
residents will feel like tiny little Whos in comparison to the
larger-than-life proportions of Dr. Seuss' Horton the Elephant! On Thursday,
November 27th at 9 A.M. Dr. Seuss' Horton will make his debut as a giant
character helium balloon in the 82nd Annual Macy's Thanksgiving Day Parade(R).
New Yorkers and visitors alike will marvel at the lovable pachyderm as he
flies down Broadway with a clover and a very special speck on board ... all
the residents of Whoville. Wondering down Broadway, the star of the hit
Twentieth Century Fox film Dr. Seuss' Horton Hears a Who! will take center
stage as over 3.5 million spectators and more than 50 million television
viewers nationwide watch in delight. Horton fans everywhere will be happy to
hear that he will not only help mark the start of the holiday season at the
Parade, he will also serve as Macy's Official Holiday Ambassador this year,
with an exclusive plush toy available at all Macy's stores nationwide.
Continuing with the holiday magic, Dr. Seuss' Horton Hears a Who! will debut
as a Two-Disc Special Edition DVD, Single Disc and Blu-ray Disc (BD) including
Digital Copy on December 9th.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080728/NYM040-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20080728/NYM040-b )
Floating down the Great White Way, Horton will keep his eyes firmly
planted on a delicate clover protectively wrapped in his trunk, which is home
to the wonderful Whos of Whoville. Measuring approximately 66 feet long, 36
feet wide and 48 feet tall on his maiden voyage, Horton will be a surefire hit
with spectators. With toenails the size of large beach balls, eyes that
measure five feet in height and ears that could cover a large van, Horton is a
giant protector of Whoville and the people of New York City. On Thanksgiving,
Horton will be filled with approximately 12,000 cubic feet of helium and
pressurized gas.
As the official Macy's Holiday Ambassador, Horton will help Macy's
continue to celebrate its 150th Anniversary this year and usher in the magic
of the holiday season. Debuting in stores nationwide beginning on November
1st, Horton will delight kids young and old as a cuddly collectible plush toy.
Macy's exclusive Horton plush will come complete with a miniature version of
the classic children's tale Dr. Seuss' Horton Hears a Who!. As an extra
special bonus, Horton will speak two classic lines from the 20th Century Fox
film including "Helllooo" and " ... I meant what I said, and I said what I
meant ... " Horton fans can purchase the collectible plush for $14.95 at
Macy's stores nationwide and online at macys.com.
The $294 million worldwide box office hit Dr. Seuss' Horton Hears a Who!
arrives as a Two-Disc Special Edition DVD, Single Disc and Blu-ray Disc (BD)
including Digital Copy on December 9th. One of Dr. Seuss' all-time classic
children's books, Horton Hears A Who (1954), comes to life with the help of an
all-star voice cast including Golden Globe(R) winners Jim Carrey, Steve
Carell, and six-time Emmy(R) Award winner Carol Burnett. Loaded with bonus
features, big and small, including director and actor commentary, nine
featurettes, exclusive deleted scenes and the debut of the Ice Age short
"Surviving Sid," the Dr. Seuss' Horton Hears A Who! Two-Disc Special Edition
DVD including Digital Copy will be available to own for $34.98
U.S./$45.98Canada and on BD for $39.98 U.S./$49.98Canada.
"Horton will be ubiquitous at Macy's this Christmas season. Our fantastic
special edition plush, accompanied by a special edition of Dr. Seuss' classic
book, 'Horton Hears a Who!' will line ledges and countertops in Macy's stores
across the country," says Robin Hall, SVP of Macy's Parade and Entertainment
Group. "Horton will be a smash hit, if our prior successes with the other Dr.
Seuss classics, The Grinch and The Cat in the Hat are any indication." Hall
added, "and to top in all off, Twentieth Century Fox and Macy's Parade Studio
have collaborated on a fantastic new Horton giant helium balloon that will
make its debut in the 82nd Annual Macy's Thanksgiving Day Parade, which is
truly the icing on the cake!"
"Dr. Seuss' Horton Hears A Who! and the Macy's Thanksgiving Day Parade is
the perfect pairing of two timeless classics," said Steven Feldstein, SVP of
marketing and corporate communications for Twentieth Century Fox Home
Entertainment. "Having Horton as their Official Holiday Ambassador brings
who-mongous consumer awareness of our DVD's availability throughout the
holiday season."
The 82nd annual Macy's Thanksgiving Day Parade steps off on Thursday,
November 27, 2008 and is broadcast nationally on NBC-TV, from 9 A.M. to 12
P.M. in all time zones.
About the Macy's Thanksgiving Day Parade
With more than 50 million viewers across the country and more than 3.5
million spectators that line up along the streets of New York City each year,
the Macy's Thanksgiving Day Parade is a national icon that has grown into a
world-famous holiday event. For over 80 years, the Macy's Thanksgiving Day
Parade has marked the official start of the holiday season. Growing in size
and scale, the Parade proudly marches down a 2.5-mile route in New York City
with over 10,000 participants in tow including Macy's employees, their
families, celebrities, athletes, clowns and dance groups spreading holiday
cheer. The Parade also features America's best marching bands, fabulous
floats and Macy's signature giant helium character balloons. For more
information on the Macy's Parade please visit www.macysparade.com or call the
Parade hotline at (212) 494-4495.
About Twentieth Century Fox Home Entertainment
A recognized global industry leader, Twentieth Century Fox Home
Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution
company for all Fox film and television programming on DVD, Blu-ray Disc (BD)
and Digital Copy as well as acquisitions and original productions. The
company also releases all products around the globe for MGM Home
Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced
products, which it services to retail outlets -- from mass merchants and
warehouse clubs to specialty stores and e-commerce - throughout the world.
Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth
Century Fox Film Corporation, a News Corporation company.
SOURCE Macy's

Orlando Veras, Macy's Thanksgiving Day Parade, +1-212-494-3893,
Orlando.Veras@Macys.com; or Kavita Smith, Twentieth Century Fox Home
Entertainment, +1-310-369-8435, Kavita.Smith@Fox.com