Anvato Launches First-Ever Video Identification and Search Service That Views Videos as the Human Eye Does

MOUNTAIN VIEW, CA, Jul 29 (MARKET WIRE) --
Anvato Inc. (www.anvato.com), a pioneer in video content protection and
contextual advertising, today launched Anvato ContentID(TM), the first
verification service that uses computer vision algorithms to allow video
content owners to monitor video distribution sites and identify copyright
infringements. Content owners can then decide whether to send take-down
notices or receive a share of the advertising revenue.

Anvato's Content ID offers unmatched accuracy through its Perceptual
Signature(TM) technology that emulates human vision by identifying
scenes, objects and movements inside the video. Unlike watermarking or DRM
(digital rights management) techniques, it does not require embedding any
fingerprint inside the videos. Anvato used this technology to search
infringements of 20 prime-time programs that aired on one national
broadcast network during the past six months, and on its first week of
launch, already detected more than two thousand videos that were viewed
approximately six million times on online video distribution sites such as
YouTube, Veoh and DailyMotion. As more content publishers and shows are
added, Anvato expects this number to increase dramatically.

Since Anvato ContentID simulates human vision using a sophisticated set of
computer vision algorithms, it is inherently robust against piracy attacks
such as transcoding (video format conversion), resolution loss, geometric
distortion, video editing and mash-ups. It works even if the audio track
is different.

Anvato's objective is not to block consumer access to content. Anvato
ContentID is a vehicle to facilitate sustainable business models for
content owners and distributors; it allows them to decide how to handle
infringements, and even verifies that infringement issues are resolved.
"Sending take-down notices is one of the actions publishers can take, but
it is definitely not the only one," said Alper Turgut, CEO of Anvato.
"Quite a few content owners want to claim ownership and share the
advertising revenue through standard revenue-sharing practices with
distributors. Their goal is to monetize, not block consumer access to
content. Using Anvato, both publishers and distributors can convert a
legal liability into profits."

Anvato's technology goes beyond identification of content. Since Anvato
Perceptual Signature(TM) technology contains unique information about the
content of the video, it is also used to place contextually relevant
advertisements. Anvato is also launching a set of tools for advertisers
and publishers to create unobtrusive advertisements.

About Anvato

Anvato (http://www.anvato.com) is the first company that effectively
applies cutting-edge computer machine vision to content identification,
search and contextual advertising. Anvato enables content publishers to
protect and monetize their content via advertising while enabling
advertisers deliver more targeted messages and truly engage the users by
leveraging video context. Anvato's patent pending technology, called
Perceptual Signature(TM), uses machine vision to extract knowledge about
objects, scenes and visual cues from videos. Anvato is headquartered in
Mountain View, CA.

For more information, please contact:

Krista Van Lewen
Public Relations
415-608-0263
Email Contact
http://www.anvato.com

Copyright 2008, Market Wire, All rights reserved.

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