SHRM Wins Three Telly Awards for First Ever National TV Campaign

ALEXANDRIA, Va., July 29 /PRNewswire-USNewswire/ -- The Society for Human
Resource Management (SHRM) has won three bronze Telly Awards for its 2008
national cable television commercials airing on CNN, Fox Business News, and
Fox News, as well as on their respective Web sites.

SHRM's full-color, animated television commercial campaign features two
30-second spots themed "Most Important Asset" and "Winds of Change." Images
and messages from the television commercials are also being used in other
advertising in the print and online versions of the Harvard Business Review
and BusinessWeek.

The ads are part of SHRM's first ever multi-platform, national campaign
designed to raise awareness among business leaders and other groups about HR's
critical role in ensuring every organization's success.

The Telly Award, founded in 1979, is the premier award honoring outstanding
local, regional, and cable TV commercials and programs, the finest film and
video productions, and groundbreaking Web commercials, videos and films. Telly
Award winners represent the best work of the world's most respected
advertising agencies, production companies, television stations, cable
operators, and corporate video departments.

Judges evaluated 13,500 entries from all 50 states and from countries around
the world, marking one of the most competitive competition years in the
award's history. Winners include companies, agencies and organizations of all
sizes, from large multinational media companies to small ad agencies and local
production houses.

The 29th Annual Telly Awards recognized SHRM in three categories:

1) Professional Services: Bronze Telly Award - "Most Important Asset"
commercial;
2) Use of Animation: Bronze Telly Award - "Most Important Asset commercial;
and
3) Use of Animation: Bronze Telly Award - "Winds of Change" commercial.

"The television commercials are central to SHRM's efforts to educate non-HR
audiences about the contributions and importance of the HR profession," said
China Gorman, acting President and CEO of SHRM. "This campaign is receiving
praise from our members and people outside the human resources community
because to raises issues that every organization is dealing with today," she
said.

The commercials underscore the larger theme of "Meeting the Challenges of a
Changing World," and demonstrate how human resource professionals are helping
businesses address tough issues in today's changing workplace. The message is
especially timely during challenging economic times, as organizations face
issues that include new workforce demographics, rising health care costs,
talent management and workforce readiness, sustainability, and finding and
retaining top talent.

SHRM's commercials were produced by The Glover Park Group, a strategic
communications firm with offices in Washington, D.C., New York, and Los
Angeles.

To view the commercials, visit: http://www.shrm.org/video/08videos/shrmad.asp
and http://www.shrm.org/video/08videos/0408shrmad.asp

This year marks the first that SHRM has won a Telly Award. For more
information on the Telly, visit www.tellyawards.com

About the Society for Human Resource Management

The Society for Human Resource Management (SHRM) is the world's largest
association devoted to human resource management. Representing more than
245,000 members in over 130 countries, the Society serves the needs of HR
professionals and advances the interests of the HR profession. Founded in
1948, SHRM has more than 575 affiliated chapters within the U.S. and
subsidiary offices in China and India. Visit SHRM at www.shrm.org.

SOURCE Society for Human Resource Management

Julie Malveaux, +1-703-535-6273, jmalveaux@shrm.org, Jennifer Hughes,
+1-703-535-6072, jhughes@shrm.org, or Jeanene Harris, +1-703-535-6356,
jharris@shrm.org, all of the Society for Human Resource Management