Pontiflex Expands Offerings for SMBs & Interactive Agencies

Makes CPL Advertising Across More Categories As Simple as Search
Engine Marketing
BROOKLYN, N.Y.--(Business Wire)--
Pontiflex, the first open and transparent cost per lead (CPL)
market, today announced significant enhancements to their campaign
management platform that allow SMB marketers and agencies to run cost
effective CPL campaigns as easily as they would a search campaign.

Small businesses especially have the need to increase ROI on their
advertising spend. They could already get leads by paying for
impressions (CPM advertising) or clicks (CPC advertising). Pontiflex
allows SMBs to pay only for qualified, brand-specific leads from
premium publishers -as opposed to generic sales leads. By paying only
for leads, and not for clicks or impressions, businesses can grow
their pipeline of qualified leads and prospects in the most
cost-effective way.

Pontiflex's campaign management platform already allows
advertisers and marketers to connect to the entire lead generation
market with a single point of connection for campaign planning, setup
and management. Now, the company has added nine new industry
categories to increase its capabilities to serve smaller businesses
and agencies. The new industry categories include Entertainment,
Family, Health, Home, Non-profit, Outdoor/Adventure, Retail,
Technology and Travel.

The Pontiflex CPL market is ideal for SMBs and interactive
agencies strapped for resources. Similar to a search engine marketing
campaign, marketers and agencies can log on to Pontiflex and setup,
manage and optimize CPL campaigns using simple and intuitive drop-down
menus.

"By being able to pay only for qualified leads and not for clicks
or impressions, a Cost-per-Lead pricing model makes complete sense for
SMBs," says Kurt Homfelt, President and CEO of Dunhill Vacations, one
of the fastest growing web sites in the travel category. "Leads from
Pontiflex have vastly outperformed any CPM and CPC campaigns that we
have tested. Our open rates have increased by more than 30% in the
past nine months. Our engagement level (CTR'S) within our subscriber
base has increased by more than 35% as well."

"CPL advertising has always been more cost-effective than online
banner and search advertising," said Zephrin Lasker, CEO & Co-founder
Pontiflex. "With today's announcement, marketers and agencies can run
cost-effective CPL campaigns as easily as they would a search
campaign."

Pontiflex raised $2.5M in Series A funding in April 2008 from
leading venture capital funds New Atlantic Ventures (www.navfund.com)
and Greenhill SAVP (www.gsavp.com).

For five simple and practical tips to set up and manage CPL
campaigns, please visit The Pontiflex CPL Blog.

About Pontiflex

Pontiflex is the first open cost per lead (CPL) market for
publishers, advertisers and technology providers. Advertisers connect
to brand-conscious consumers through Pontiflex and pay only for
specific customer leads, not just clicks or impressions that might
become leads.

Pontiflex has redefined consumer lead generation through CPL, the
fastest growing segment in online advertising. The company makes
advertising accountable by eliminating the traditional guesswork
inherent in CPM and CPC models to give marketers leads they can trust.

Horn Group,
Joe Ciarallo, 646-202-9772

Copyright Business Wire 2008