Pure Bar(R) & Promax Nutrition(TM) -- the "Pure-Fect" Partnership

LOS ANGELES, CA, Jul 31 (MARKET WIRE) --
PURE OF HOLLAND(R) (www.thepurebar.com), makers of the "next generation"
of fruit and nut food bars, has developed a partnership with PROMAX
NUTRITION(TM) to co-market its Pure Bar(TM) brand of organic energy bars.
Unlike earlier generations of fruit and nut bars, Pure Bars are certified
organic, raw, vegan, unprocessed, and gluten/dairy/soy free. They provide
1 1/2 servings of fruit, and contain significant amounts of naturally
occurring Omega 3's, fiber, and protein. Most importantly, they're
delicious! Developed by Veronica Bosgraaf, a mom and former guidance
counselor and biology teacher in Holland, Michigan, Pure Bars have
skyrocketed since their launch 3 years ago. They are already carried in
many Whole Food Markets, natural food stores, and grocery chains like
Meijer, Raley's, and HEB.

Bosgraaf will continue on as founder and head of the Pure Bar brand,
leading the effort to educate consumers on "purposeful eating" --
conscious nutritional choices people can make that are good for their body
and the environment. Bosgraaf created Pure Bar when her 6-year-old
daughter decided to become a vegetarian. Bosgraaf's daughter wouldn't
compromise on taste, and Bosgraaf wouldn't compromise on nutrition --
based on her years as a school guidance counselor observing the connection
between good nutrition and a child's ability to learn. Thus, the Pure Bar
recipe is the perfect combination of great taste and great nutrition.

"I had the opportunity to create a super food that would meet so many
nutritional needs," states Bosgraaf. "Since I developed Pure Bar for my
children, I wasn't about to compromise on either health or taste!
Interestingly, my kids started sharing Pure Bars with other kids, they
shared it with their parents, and before I knew it, retailers started
calling me asking for my bars."

Pure Bar is positioned to grow exponentially, supported by the resources
of Promax Nutrition -- makers of the #1 selling Promax(R) Energy Bar.
Promax will provide Bosgraaf with the necessary tools and resources to
create awareness of the Pure Bar and "purposeful eating." Today, many
consumers are choosing simpler, less processed foods which contain
specific health benefits -- including organic products. Pure Bar
exemplifies this consumer movement.

Though separate brands, Pure and Promax share the common desire to develop
products for the "active consumer looking to maintain a healthy and fit
lifestyle." Promax enthusiastically embraced this partnership based on
the company's commitment to the natural food consumer.

"Bringing Pure Bar into the Promax family is a natural fit, because it
reflects our mission of providing consumers with healthy, nutritious, and
decidedly delicious products," states Tim Welch, President of Promax
Nutrition. "Veronica Bosgraaf and her Pure Bar brand embody the essence of
what Promax consistently tries to achieve."

Promax has had considerable success in marketing innovative products. The
Promax Bar brand has the #1 SKU, amid the hundreds of energy bars it
competes with, in many leading grocery, drug, and fitness chains across
the country.

Pure of Holland (www.thepurebar.com) is located at 301 Douglas Ave,
Holland, Michigan 49424. The phone number for Pure Bar is (888) 568 PURE.
Promax Nutrition (www.promaxnutrition.com) is located at 100 Bayview
Circle #505, Newport Beach, CA 92660. The phone number for Promax is (949)
502-4840.

Submitted by Webshare Conversion Marketing

For more information, please contact Megan Brown at (323) 650-2201 or at
megan@lightyearsahead.com.

Contact:
Megan Brown
(323) 650-2201
Email Contact

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