Toys"R"Us, Inc. and Disney Announce Exclusive Launch of Specially Designed Halloween...

Toys"R"Us, Inc. and Disney Announce Exclusive Launch of Specially Designed
Halloween Costumes
Critical Work of Children Affected by AIDS Foundation to be Highlighted as
Part of this Campaign

WAYNE, N.J., July 31 /PRNewswire/ -- Today, Toys"R"Us, Inc. and Disney
Consumer Products announced the introduction of a line of 10 specially created
Halloween costumes for boys, girls and babies based on popular Disney
characters. These costumes will be available exclusively at Toys"R"Us and
Babies"R"Us stores nationwide and at www.Toysrus.com/ExclusiveCostumes during
the 2008 Halloween season. This unique product offering will serve to
spotlight the continued support by Toys"R"Us and Disney for the Children
Affected by AIDS Foundation (CAAF).
In conjunction with this program, Toys"R"Us and Disney, together, have
made a contribution of $50,000 to CAAF to help further its mission to provide
assistance to children affected by HIV/AIDS in the United States and other
countries. Distinctive in-store collateral will help customers easily identify
this special collection of Halloween costumes.
"The introduction of this exclusive, select assortment of Disney character
Halloween costumes provides a wonderful way to showcase our support of
charitable partners like CAAF, which acts tirelessly to ensure the well-being
of children nationwide and abroad," said Karen Dodge, Senior Vice President,
Chief Merchandising Officer, Toys"R"Us, U.S. "We are delighted to partner with
Disney in bringing this unique ensemble of specialty costumes to our young
customers who can't wait to dress up on Halloween night."
"Disney is proud to bring this special line of Halloween costumes to
Toys"R"Us and lend support to such a worthwhile cause," said Robert Marick,
Vice President of Toys for Disney Consumer Products. "This initiative provides
young trick-or-treaters with a selection of fantasy costumes to role play as
characters they love, while spotlighting the good works of CAAF."
In addition to their collaboration with this special costume line, both
the Toys"R"Us Children's Fund and Disney have been longtime supporters of
CAAF's signature fundraising Dream Halloween(R) events, which are held each
October in Los Angeles, New York and Chicago.
The following Disney character costumes are included in this unique and
exclusive program:
Disney Princess Costumes
Girls are sure to dazzle with a selection of six Disney Princess costumes
from Disguise -- Ariel (The Little Mermaid) Belle, Cinderella, Jasmine, Aurora
(Sleeping Beauty) and Snow White -- adorned with faux gems and beautiful,
detailed embroidery. The costumes are available for $24.99 each in sizes 4-6
and 7-8 at Toys"R"Us stores.
Prince Caspian from The Chronicles of Narnia Costume
For courageous boys, adventure awaits with this toy sword-bearing
ensemble, fully suited from hood to boot to resemble The Chronicles of Narnia
character Prince Caspian. The costume from Disguise is available for $39.99
in sizes 4-6, 7-8 and 10-12 at Toys"R"Us stores.
Tigger and Pooh Infant Costumes
Costumes from Danu celebrating Disney's classic Tigger and Winnie the Pooh
characters are sure to delight infants and parents alike. The costumes are
available for $19.99 each in sizes 0-48 months (Tigger) and 0-24 months (Pooh)
at Babies"R"Us and Toys"R"Us stores.
Disney Fairies "Tinker Bell" Infant Costume
This beautifully crafted, precisely detailed Tinker Bell costume from Danu
will make even the tiniest of fairies sparkle with the magic of pixie dust.
The costume is available for $24.99 in sizes 0-48 months at Babies"R"Us
stores.
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products
retailer. Currently it sells merchandise through more than 1,500 stores,
including 584 Toys"R"Us stores and 262 Babies"R"Us stores in the U.S., more
than 687 international stores in 33 countries, which includes licensed and
franchise stores, and through its Internet site at www.Toysrus.com .
About Disney Consumer Products
Disney Consumer Products and affiliates (DCP) is the business segment of
The Walt Disney Company (NYSE: DIS) that extends the Disney brand to
merchandise ranging from apparel, toys, home decor and books and magazines to
foods and beverages, stationery, electronics and fine art. This is
accomplished through DCP's various lines of business which include: Disney
Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty,
Disney Home and Disney Stationery. Other businesses involved in Disney's
consumer products sales are Disney Publishing Worldwide, the world's largest
publisher of children's books and magazines, and www.disneyshopping.com , the
company's official shopping portal. The Disney Stores retail chain, which
debuted in 1987, is owned and operated by Disney in North America and Europe.
The Disney Stores chain in Japan is operated under a license agreement with
Disney. For more information, please visit www.disneyconsumerproducts.com .
SOURCE Toys"R"Us, Inc.

Adrienne Giordano of Toys"R"Us, Inc., +1-646-366-8863,
Adrienne.Giordano@toysrus.com; or Shawn Turner of Disney Consumer Products,
+1-818-544-0848, shawn.n.turner@disney.com