Popular Retailers Now Carrying EGO iPod Speaker Cases, ice(TM) and iceBar2(TM)

Atlantic's EGO ice is Available at Best Buy, EGO iceBar2 is
Available at Bed Bath & Beyond; Cases Allow Safe iPod Use at the
Beach, Pools, Rivers and Lakes
SANTA FE SPRINGS, Calif.--(Business Wire)--
Atlantic Inc., a leading manufacturer and distributor of media
storage solutions and iPod(R) accessories, today announced that its
award-winning EGO ice and iceBar2 waterproof iPod speaker cases are
now available at Best Buy and Bed Bath & Beyond. Atlantic's EGO line
of portable, shatterproof, waterproof iPod speaker cases makes it safe
and easy for consumers to share their iPod music this summer while
enjoying water activities at the pool, beach, river, lake or on a
boat.

-- Available at Best Buy, Atlantic's EGO ice is designed to house
the fourth- and fifth-generation iPod models as well as the
iPod classic, all nanos and minis. The ice floating speaker
case is a portable boom box constructed of a bullet-proof
polycarbonate material, which features dual waterproof,
full-range neodymium drivers and sealed bass ports, power and
volume control buttons, silicone O-ring seal, a clear click
wheel membrane that allows full control of the iPod, and a
shower strap. Powered by four AA batteries, the ice plays
music or videos continuously for 30 hours. Suggested retail
price is $89.99.

-- Available at Bed Bath & Beyond, Atlantic's EGO iceBar2 Speaker
System for iPod nano is a lightweight, pocket-sized, fully
sealed sound system that allows consumers to take their iPod
nano safely anywhere - even in the shower. Compatible with all
three iPod nano generations, the iceBar2 is constructed of a
clear, heavy-duty polycarbonate material and features
neodymium speakers, corner bumper guards, an external power
button and a jack port on top that allows users to listen
privately by inserting earphones. The iceBar2 provides users
with full control of their iPod nano while at the same time
reassures users that their iPod will remain dry and secure
inside. Powered by four AAA batteries, iceBar2 provides users
with over 16 hours of playtime. The iceBar2 won iLounge's Best
of Show and iProng's Best of Show at Macworld 2008. Suggested
retail price is $79.99.

"The EGO line of waterproof speaker cases allows iPod owners to
enjoy their favorite music and videos in practically any setting,"
said James Dardashti, chief operating officer of Atlantic Inc. "iPods
are still the most popular MP3 players on the market, and we're
excited to announce that Best Buy and Bed Bath & Beyond are now
carrying our EGO brand products."

All EGO brand waterproof iPod speaker cases are portable,
shatterproof, waterproof and resistant to sea or pool water corrosion.
Available at Best Buy and Bed Bath & Beyond, users can now listen to
music or watch videos in the shower or pool, at the park or tailgate
parties, on road trips or anywhere they want to share their iPod
media. For more information about EGO products, or to purchase online
please visit www.lovemyego.com.

About Atlantic Inc.

For more than 20 years, Atlantic Inc. has designed and
manufactured innovative and award-winning consumer electronics
accessory products that embody the company's philosophy of providing
products that are the state-of-the-art in organized living. Atlantic
is a category leader in home media storage and a category innovator in
iPod waterproof sound cases and gaming storage solutions. Based in
Santa Fe Springs, Calif., Atlantic has received numerous patents and
awards, including 13 Design & Engineering Showcase Honors from the
annual Consumer Electronics Show (CES) Innovations Committee. For more
information about Atlantic or its products, please visit the company's
Web site at www.atlantic-inc.com.

Editor's Note: High-resolution images as well as review units of
the ice and iceBar2 are available by contacting Amy Johnsonbaugh
(ajohnsonbaugh@maples.com) or Michael Farino (mfarino@maples.com).

Keyword Tags:

apple ipod, bed bath & beyond, bed bath and beyond, best buy,
case, ipod, ipod nano, speaker

Maples Communications, Inc.
Michael Farino or Amy Johnsonbaugh, 949-855-3555
mfarino@maples.com
ajohnsonbaugh@maples.com

Copyright Business Wire 2008