With New Partnership, Application Developers Using zembly Now Have Access to Sometrics...

With New Partnership, Application Developers Using zembly Now Have Access to Sometrics Social Analytics

Sometrics Will Give zembly Developers the Most Relevant Audience
Analysis Available, and Tools to Use That Data to Build Thriving
Communities
LOS ANGELES--(Business Wire)--
Developers using zembly (http://zembly.com) to create and publish
social applications will now automatically receive Sometrics
(http://www.sometrics.com) social analytics data to help them
understand their audiences and boost traffic and revenue, both parties
announced today.

All apps built with zembly will have analytics enabled by
Sometrics' groundbreaking social analytics solution, which was created
expressly to track and analyze traffic, demographics, interests and
actions within the social web. Sometrics goes beyond typical analytics
to track social actions after ads are served, helping developers know
exactly who's engaging and optimize their ad networks accordingly to
increase revenue.

zembly is the world's first development environment for Facebook,
OpenSocial, Meebo and other social platforms. At zembly.com, the act
of creating applications is itself social--working together with
friends and thousands of other people, users reuse pieces within
zembly and on the web to create social applications. Once an
application is ready to be deployed, zembly hosts and scales it to any
number of users. zembly is a service of Sun Microsystems.

Sometrics is a cross-platform, one-stop-shop, aggregating data
from any social networking or community-based site, big or small.
zembly developers will start seeing the Sometrics analytics data in
the coming weeks.

"zembly truly embraces the 'social' in social networking, with its
collaborative approach that makes it easy for anyone to build
applications," said Ian Swanson, Sometrics co-founder and CEO. "It's a
great place for developers, and we're thrilled to be part of the
community by sharing with developers our social intelligence -
relevant analytics and the tools they need to put that data to good
use."

"Reliable, in-depth analytics data is the critical piece
developers need to help them build a thriving community and increase
engagement with their applications," said Todd Fast, zembly CTO.
"Sometrics is all about enabling the developer to get a unique
perspective on the usage and spread of their applications. We love
what Sometrics is doing - the company's approach is extremely
developer-friendly and fits perfectly with our mission of providing a
collaborative place for developers to put their creativity to work."

Developers will also have the option to couple the analytics tool
with Sometrics' social ad platform, which serves ads and hyper-targets
them by demographics, geography and social interests (music, sports,
etc.).

About zembly

zembly is the world's first development environment for Facebook,
OpenSocial, Meebo, and other social platforms, and pushes the envelope
of application development techniques with social programming. The act
of creating applications at zembly.com is itself social--working
together with friends and thousands of other people, users reuse
pieces within zembly and on the web to create social applications.
Once an application is ready to be deployed, zembly hosts and scales
it to any number of users. zembly is a service of Sun Microsystems,
and is in private beta at http://zembly.com.

About Sometrics

Sometrics is pioneering social intelligence - combining deep,
relevant social analytics with precision-targeted ad serving/social
branding capabilities to help developers and brands monetize the
social web. Founded by developers, Sometrics is the first to tailor
its analytics and ad serving solutions to focus on social networking
platforms and applications. It provides the most relevant and
effective audience analysis available, helping developers and brands
better understand who's doing what within the major social networking
communities and ultra-targeted niche sites. While still in beta,
Sometrics has more than 1,200 developers using its analytics tools
across multiple social networks; some beta testers have reported 200
percent growth in traffic. Sometrics is the first recipient of capital
from The Mail Room Fund, an investment consortium that combines big
Hollywood (the William Morris Talent Agency) with Silicon Valley
(Accel and Venrock). Its first funding round also included AT&T and
Greycroft Partners. Sometrics is based in Los Angeles.

Media Contact for Sometrics
Edge Communications, Inc.
Ken Greenberg, 818-990-5001
ken@edgecommunicationsinc.com

Copyright Business Wire 2008