Future Launches Political News Aggregator Website, www.BeltwayBlips.com

* Reuters is not responsible for the content in this press release.

Thu Jul 31, 2008 6:00am EDT

  SOUTH SAN FRANCISCO, CA, Jul 31 (MARKET WIRE) -- 
Future US, the special-interest media company, today announced it has
launched www.beltwayblips.com, a political news aggregator and social
networking site. BeltwayBlips (www.beltwayblips.com) is the most
comprehensive source to follow, comment on or link to breaking mainstream
news, video and top blog posts about the race for the White House.

    BeltwayBlips.com is powered by the aggregation technology of recently
acquired Ballhype Inc., which runs www.ballhype.com, a sports news
aggregator and www.showhype.com, an entertainment gossip news aggregator.
The proprietary platform aggregates text, video and photo content from a
wide array of blogs and news outlets, applies an algorithm that analyzes
content linking, user voting and time to determine each story's
significance and credibility. The unique ranking algorithm determines how
"hot" a story is, moving it up the "top stories" page to provide an
instant view of the hottest breaking political news from both mainstream
media and the blogosphere.

    "As many recent campaigns have proved, the Internet is an increasingly
powerful tool for fundraising, communication and organization," states
Tyson Daugherty, Vice President of Internet Development at Future US, Inc.
"Similarly, the Internet has made it possible for a broad array of
enthusiasts to shape the political debate, express opinions and connect
with like-minded voters. BeltwayBlips will fuel this process."

    "At its core, Future is about passion for media and political bloggers and
enthusiasts are a passionate bunch. We are excited about the opportunity
to participate as a neutral party in the social media phenomena tied to
the 2008 White House race by launching the best political social network
available today, exclusively focused on political news," said Jonathan
Simpson-Bint, President at Future US, Inc.

    About Future US

    Future US is part of Future plc, an international special-interest media
group that is listed on the London Stock Exchange (LSE: FUTR). Founded in
1985 with one magazine, today we have operations in the UK and US creating
over 180 publications, websites and events for people who are passionate
about their interests. We hold strong market positions in games, film,
music, technology, cycling, automotive and crafts. Our biggest-selling
magazines include T3, Total Film, Digital Camera, Fast Car, Classic Rock,
Guitar World, Official Xbox Magazine, Official Playstation Magazine,
Nintendo Power and MacLife. Online, our websites include gamesradar.com,
bikeradar.com, techradar.com, and musicradar.com. Future sells over 4
million magazines each month; we attract more than 11 million unique
visitors to our websites; and we host 16 annual live events that attract
hundreds of thousands of enthusiasts. Internationally, Future is both the
UK's largest licensor and the largest exporter of magazines with our
content appearing in 90 countries worldwide.

    

Contact:

Monica Wik
Plugged In PR
650-743-2219
Email Contact

Alison McCreery
Future US
650-238-2550
Email Contact

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