Jetting On JetBlue Airways? glaceau vitaminwater, ROCKSTAR Energy Drinks and Stirrings...

Jetting On JetBlue Airways? glaceau vitaminwater, ROCKSTAR Energy Drinks and
Stirrings Cocktail Mixers Coming Soon

Hydrate Responsibly, Party Like a Rockstar(r) or Stir Up a Cosmo
On All A320 Flights Beginning August 3

Enhanced In-flight Beverages Available for $3
NEW YORK, July 31, 2008 (PRIME NEWSWIRE) -- JetBlue Airways Corporation
(Nasdaq:JBLU) today announces that customers jetting on flights serviced by its
Airbus A320 fleet will soon have the option to upgrade their JetBlue Experience
with buy-on-board beverages including glaceau vitaminwater(r), ROCKSTAR(r)
energy drinks and Stirrings cocktail mixers. Beginning August 3, these enhanced
products will be available for $3. JetBlue provides the convenience of a
Cashless Cabin for all in-flight purchases.

glaceau vitaminwater, with a unique blend of nutrients and filtered water, will
be offered in three flavor varieties, including vitaminwater revive, essential
and XXX. ROCKSTAR, one of the world's most powerful energy drinks enhanced with
the potent herbal blend of guarana, ginkgo, ginseng and milk thistle, will be
available to customers in original or sugar-free. Stirrings all-natural cocktail
mixers, made with only the finest real fruit juice, triple-filtered water and
cane sugar, will ensure that delightful cocktails are just a pour and shake away
for JetBlue customers with their world class Mojito, Margarita, Cosmo, Lemon
Drop, and Pomegranate Martini mixers.

"Our customers appreciate the large variety of complimentary snack and beverage
options already available to them as part of the core JetBlue Experience," said
Brett Muney, General Manager of Product Development for JetBlue Airways. "In
addition to these bedrock selections, customers now have the value-added option
to purchase name brand products they know and love on the ground in the air,
whether they are hydrating responsibly, getting an energy boost or on a quest
for the better cocktail on the way to their favorite JetBlue destination."

The carrier will continue to provide complimentary drinks including Dunkin'
Donuts coffee and tea, as well as the following cold beverages:

* Coke(r)/Diet Coke(r)/Coke Zero(r) * Welch's Orange Juice
* Sprite(r)/Sprite Zero(r) * Welch's Apple Juice
* Seagram's Ginger Ale * Campbell's Tomato Juice
* Seagram's Seltzer Water * Mr. and Mrs. T's Bloody Mary mix
* Seagram's Tonic Water * Arizona Iced Tea
* Welch's Cranberry Juice * Spring! Water
Cocktails and a rotating selection of red and white wine from JetBlue's
in-flight wine program, led by Low-Fare Sommelier Joshua Wesson of Best Cellars
at A&P, are also available onboard for $5(a). King Fish Shiraz and Blue Fish
Riesling are the summer's best in-flight catches. Other adult beverages include:

* Budweiser * Glenlivet Scotch
* Bud Light * Souza Tequila
* Heineken * Bacardi Rum
* Skyy Vodka * Beefeater Gin
* Jack Daniel's Whiskey * Kahlua
About Stirrings

Established in Nantucket in 1997, Stirrings is the world leader in premium
all-natural cocktail mixers -- sold in over 32 countries. An innovative company,
Stirrings redefines the way people enjoy cocktails in all occasions, by the
magic of its simplicity and its superior ingredients. Stirrings uses the finest
real fruit juice, triple-filtered water and cane sugar to create a diverse
collection of super- and ultra-premium Cocktail Mixers, Rimmer(r) brand cocktail
garnishes, Bar Ingredients and Cocktail Sodas. Stirrings' products are perfect
for stylish as well as casual entertaining, allowing anyone to create
restaurant-quality, cutting-edge cocktails at home, and giving bartenders and
professional mixologists a superior palette to work with. Find Stirrings at
select gourmet specialty stores and liquor stores, lifestyle emporiums, fine
dining and drinking establishments, and online. For more information and tips on
creating your own magic, visit www.stirrings.com.

About JetBlue Airways

New York-based JetBlue Airways has created a new airline category based on
value, service and style. Known for its award-winning service and free TV as
much as its low fares, JetBlue is now pleased to offer customers Lots of Legroom
and super-spacious Even More Legroom seats. JetBlue introduced complimentary
in-flight e-mail and instant messaging services on aircraft "BetaBlue," a first
among U.S. domestic airlines. JetBlue is also America's first and only airline
to offer its own Customer Bill of Rights, with meaningful and specific
compensation for customers inconvenienced by service disruptions within
JetBlue's control. Visit www.jetblue.com/promise for details. JetBlue serves 53
cities with 600 daily flights. With JetBlue, all seats are assigned, all travel
is ticketless, all fares are one-way, and an overnight stay is never required.
For information or reservations call 1-800-JETBLUE (1-800-538-2583) or visit
www.jetblue.com.

The JetBlue logo is available at
http://www.primenewswire.com/newsroom/prs/?pkgid=795

(a) Alcoholic beverages available only to customers who show positive
government-issued photo identification with proof of age 21 years or older.

This press release contains statements of a forward-looking nature which
represent our management's beliefs and assumptions concerning future events.
Forward-looking statements involve risks, uncertainties and assumptions, and are
based on information currently available to us. Actual results may differ
materially from those expressed in the forward-looking statements due to many
factors, including, without limitation, our extremely competitive industry;
increases in fuel prices, maintenance costs and interest rates; our ability to
implement our growth strategy, including the ability to operate reliably the
EMBRAER 190 aircraft and our new terminal at JFK; our significant fixed
obligations; our ability to attract and retain qualified personnel and maintain
our culture as we grow; our reliance on high daily aircraft utilization; our
dependence on the New York metropolitan market and the effect of increased
congestion in this market; our reliance on automated systems and technology; our
being subject to potential unionization; our reliance on a limited number of
suppliers; changes in or additional government regulation; changes in our
industry due to other airlines' financial condition; and external geopolitical
events and conditions. Further information concerning these and other factors is
contained in the Company's Securities and Exchange Commission filings, including
but not limited to, the Company's 2007 Annual Report on Form 10-K and Quarterly
Reports on Form 10-Q. We undertake no obligation to update any forward-looking
statements to reflect events or circumstances that may arise after the date of
this release.

-0-
CONTACT: JetBlue Corporate Communications
(718) 709-3089
CorporateCommunications@jetblue.com
JetBlue Reservations
800-JET-BLUE (538-2583)
http://www.jetblue.com/?source=pr