My Damn Channel Celebrates Itself

First Birthday Stats and 'Terrible Two' Plans Revealed

NEW YORK, July 31 /PRNewswire/ -- My Damn Channel (www.MyDamnChannel.com),
the entertainment studio and new media platform, today celebrates its first
birthday by revealing year one statistics on traffic and revenue, and
announcing new community features and a full development slate.
My Damn Channel has built a brand that empowers professional filmmakers,
actors, comedians, musicians, and athletes to co-produce, mass distribute and
monetize original, short-form video.
My Damn Channel has produced over 325 original videos viewed over 29
million times in the past year. The company created a studio, a destination
site, syndication network, and branded entertainment exchange to match
advertisers with top talent who deliver high-quality, episodic content.
Today, the channel celebrates itself and the first 9 channels co-created
with Harry Shearer, David Wain, Big Fat Brain, Don Was, A.D. Miles, Andy
Milonakis, Grace Helbig, Steve Kerper, and Coolio.
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Twenty-two original series have featured over 120 professional artists
including Ozzy Osbourne, Paul Rudd, Jonah Hill, Rob Corddry, Janeane Garofalo,
Kristen Schaal, and Elizabeth Banks.
My Damn Channel currently reaches over one million unique viewers monthly.
Major brands including Lincoln, Universal Pictures, Lionsgate, Southern
Comfort, Puma, and HBO have signed on. Revenue is pacing to exceed $1 million
by year's end.
A low-cost model eliminates multi-layered management tiers found in
traditional media and puts artists in direct contact with their fans. My Damn
Channel founder and CEO Rob Barnett said, "Our team and our talent are
inspired by cynics who say you can't build a brand and create the traffic and
revenue needed to succeed with original video. Our birthday blood sugar rush
is strong enough to keep us laughing and beating projections in year two."
A new syndication deal has just been signed with a major portal and will
be announced and launched in August. New community features on the destination
site include video alerts via email for premieres and featured clips;
customizable profiles; friending; and favorites.
The development slate of new My Damn Channel programming includes:
-- "Pilot Channel" (working title) -- content creators get full access to
the company's branding, technology, community, syndication, promotion, and
revenue. Advertisers bid to sponsor new series through a branded entertainment
exchange that guarantees placement and distribution throughout our network.
-- "Lapdance with Kurt Loder: Saving The World One Interview at a Time" --
Author, journalist, MTV anchor, movie writer and former Rolling Stone senior
editor Kurt Loder interviews filmmakers, musicians and anyone else who's
around, anywhere in the world, via iChat. The first episode with Harry
Shearer premieres in August.
-- New Big Fat Brain series -- the creators of "You Suck at Photoshop"
will "tweak the geeks" once again.
-- "Face Time presented by Puma" -- athletes and musicians interview each
other to find out where they get their inspiration. Three 6 Mafia and Terrell
Owens star in the channel's first sports series.
-- "My Damn Channel Music Nights presented by SoCo" -- Grace Helbig, host
of the channel's "Daily Grace" hits the highway this summer with Southern
Comfort for 12 weeks of programming starring fans and artists including
Common, The Black Keys, and The Roots, filming in NY, CA, AZ, and WI.
-- Harry Shearer -- the Sultan of political satire has just released a new
album, "Songs of the Bushmen." New videos from the album include "Turd
Blossom Special" (Shearer as Karl Rove) and "Gym Buds" (Judith Owen as
Condeleeza Rice). Shearer continues to produce "Found Objects," featuring
news anchors and newsmakers in unscripted moments captured on film.
-- Don Was -- the creator and host of My Damn Channel's Wasmopolitan
Cavalcade of Recorded Music is producing a second season of all new music.
Don and his Cavalcade just filmed over 55 musicians live in Detroit at the
"Concert of Colors" diversity festival.
About My Damn Channel
My Damn Channel is an entertainment studio and new media platform created
to empower professional filmmakers, actors, comedians, musicians and athletes
to co-produce, distribute and monetize original, episodic video. Artists
create programming for the My Damn Channel site and for syndication on today's
most heavily-trafficked online communities and social networks. My Damn
Channel delivers creative control, funding, distribution, and revenue to
co-conspirators including Big Fat Brain, Coolio, Grace Helbig, Steve Kerper,
A.D. Miles, Andy Milonakis, Harry Shearer, David Wain and Don Was. The company
is supported by an advertising revenue model, and by licensing the studio's
entire portfolio of content across all forms of digital distribution.
SOURCE My Damn Channel

Maria Diokno of My Damn Channel, +1-866-424-8864, Maria@MyDamnChannel.com