Nu Skin Enterprises Announces North Asia Regional Management Team

PROVO, Utah, July 31 /PRNewswire-FirstCall/ -- Nu Skin Enterprises, Inc.
(NYSE: NUS) today announced the formation of a North Asia regional management
team to focus on strategic growth initiatives in the geographic region
comprised of Japan and South Korea. The new structure parallels the company's
management structure in its other regions.
"The new North Asia management team includes some of the company's best
and brightest managers," said Truman Hunt, president and chief executive
officer. "The regional team's top priority will be to restore growth to
Japan."
The company named 18-year Nu Skin veteran, Brett Nelson, to head the
management team as president of the North Asia region. As part of the new
position, Nelson will relocate from corporate headquarters to Japan. Among his
most recent responsibilities, Nelson has served as the company's vice
president of global distributor support and was president of the Southeast
Asia region.
"We are pleased to have a leader of Brett's caliber and expertise in
developing business and distributor strategies heading up our North Asia
region," said Dan Chard, executive vice president. "Brett has great insight
into what drives distributors and makes them successful. He has proven to be
an extremely capable and dynamic manager throughout his career and we are
confident in his ability to successfully lead the North Asia region."
Luke Yoo has been appointed regional vice president of the North Asia
region and will also continue in his role as president and general manager of
the company's highly successful South Korea business. Yoo joined Nu Skin South
Korea in 1999 and has served as president and general manager of Nu Skin's
South Korea operations since 2003.
The company also announced the appointment of Ryan Napierski as vice
president of business development for North Asia. Napierski was recently
appointed as vice president of business development for Nu Skin Japan.
Gary Sumihiro will continue in his role as president of Nu Skin Japan.
Sumihiro has served as president of the market since April 2007 and has nearly
two decades of experience in the direct selling industry.
The Company
Nu Skin Enterprises, Inc. is a global direct selling company operating in
47 markets throughout Asia, the Americas and Europe. The company markets
premium quality personal care products under the Nu Skin(R) brand,
science-based nutritional supplements under the Pharmanex(R) brand, and
technology based products and services under the Big Planet(R) brand. Nu Skin
Enterprises is traded on the New York Stock Exchange under the symbol "NUS."
More information is available online at http://www.nuskinenterprises.com.
Please note: This press release contains forward-looking statements within
the meaning of Section 21E of the Securities Exchange Act of 1934 that
represent the company's current expectations and beliefs, including, among
other things the Company's priority of renewing growth in Japan and
expectations for the new regional management team. These forward-looking
statements involve risks and uncertainties that could cause actual results and
outcomes to differ materially from any forward-looking statements or views
expressed herein, including risks that could adversely impact the company's
operations or financial results in Japan, such as negative market or
regulatory conditions, foreign currency exchange rate fluctuations, material
decreases in executive-level and active distributors, or the company's failure
to execute effective initiatives in this market. The forward-looking
statements contained herein are further qualified by a detailed discussion of
associated risks set forth in the documents filed by the company with the
Securities and Exchange Commission, including the company's Annual Report on
Form 10-K filed on February 29, 2008 and Quarterly Report on Form 10-Q filed
on May 12, 2008. The forward-looking statements set forth the company's
beliefs as of the date of this release, and the company assumes no duty to
update the forward-looking statements contained in this release to reflect any
change except as required by law.
SOURCE Nu Skin Enterprises, Inc.

Investor, Scott Pond, +1-801-345-2657, spond@nuskin.com, or Media, Kara
Schneck, +1-801-345-2116, kschneck@nuskin.com, both of Nu Skin Enterprises,
Inc.