STRATEGY ANALYTICS: Motorola Maintains 3rd Position as Global Handset Shipments Surge...

STRATEGY ANALYTICS: Motorola Maintains 3rd Position as Global Handset Shipments Surge 15% in Q2 2008

BOSTON--(Business Wire)--
According to the latest research from Strategy Analytics, global
mobile handset shipments grew a healthy 15 percent year-over-year, to
reach 297 million units in Q2 2008. Motorola surprised and held off LG
to maintain the third spot in our global vendor rankings.

Bonny Joy, Analyst at Strategy Analytics said, "Global handset
shipments rose 15 percent annually, to 297 million units during Q2
2008. Despite much economic gloom, handset sales remain robust in
emerging markets and the worldwide growth rate is, in fact, higher
than it was at any time during 2007."

Neil Mawston, Director at Strategy Analytics, added, "Motorola
exceeded expectations and held off LG to maintain the third spot in
our global vendor rankings during the second quarter of 2008.
Motorola's decline in shipments, at minus 21 percent annually, was its
slowest rate since Q1 2007. These represent tentative signs of
recovery and if Motorola can slash costs and refresh its handset
portfolio over the coming months, then a return to profitability in
2009 is possible."

Other findings from Strategy Analytics' Q2 2008 Global Handset
Market Share Update report include:

-- Apple's global handset shipments fell sharply, from 1.7
million units in Q1 2008 to 0.7 million in Q2 2008. Apple's
worldwide marketshare stood at a tiny 0.2% in Q2 2008. We
forecast Apple to rebound to 1.1% share in Q3 2008 as
shipments spike from the new, cheaper iPhone 2.0;

-- Total annual growth for the worldwide mobile handset market
reached 15% in the second quarter of 2008. Contrary to popular
perception, and despite much economic gloom, the global
handset market is growing faster than at any time during 2007.

-0-
*T
Global Mobile Handset Shipments and Marketshare - Top 5 Vendors

Global Handset Shipments (Millions of
Units) Q2 '07 2007 Q1 '08 Q2 '08
------------------------------------------ ------ ------ ------ ------
Nokia 100.8 437.1 115.5 122.0
Samsung 37.4 161.1 46.3 45.7
Motorola 35.5 159.0 27.4 28.1
LG Electronics 19.1 80.5 24.4 27.7
Sony Ericsson 24.9 103.4 22.3 24.4
Others 41.3 181.5 46.5 48.7
------------------------------------------ ------ ------ ------ ------
Total 259.0 1122.6 282.4 296.6
========================================== ====== ====== ====== ======

Global Handset Marketshare % Q2 '07 2007 Q1 '08 Q2 '08
------------------------------------------ ------ ------ ------ ------
Nokia 38.9% 38.9% 40.9% 41.1%
Samsung 14.4% 14.4% 16.4% 15.4%
Motorola 13.7% 14.2% 9.7% 9.5%
LG Electronics 7.4% 7.2% 8.6% 9.3%
Sony Ericsson 9.6% 9.2% 7.9% 8.2%
Others 15.9% 16.2% 16.5% 16.4%
------------------------------------------ ------ ------ ------ ------
Total 100.0% 100.0% 100.0% 100.0%
========================================== ====== ====== ====== ======

Total Growth YoY 11.5% 12.0% 14.3% 14.5%
*T

About Strategy Analytics:

Strategy Analytics is a global, independent research and
consulting firm. Visit www.strategyanalytics.com for more information.

Strategy Analytics
Europe Contact:
Neil Mawston, +44 1908 423 628
NMawston@strategyanalytics.com
or
USA Contact:
Bonny Joy, +1 617-614-0708
BJoy@strategyanalytics.com
or
Asia Contact:
Thomas Kang, +82 10 2874 8133
tkang@strategyanalytics.com

Copyright Business Wire 2008