The First BACARDI(R) Store in the World Opens in Nassau

Grand Opening Kicks Off Bay Street Redevelopment with
First-of-its-Kind Retail Store in Bahamas; Store Features Rare
BACARDI(R) Reserva Limitada
NASSAU, Bahamas--(Business Wire)--
The BACARDI Store - highlighting the world's number-one selling
premium rum - today officially opened its much anticipated retail
store on Bay Street in downtown Nassau, Bahamas. The grand opening
featured the international launch of BACARDI(R) Reserva Limitada, a
rare aged rum never before sold outside of its production site in
Puerto Rico. The first-of-its-kind BACARDI concept store, under a
trademark license agreement with the Bacardi trademark owner, is owned
and operated by the Bacardi Nassau-based distributor Bristol Group of
Companies Limited.

The BACARDI Store provides an unparalleled experience for spirits
consumers - with its premium, sleek design in keeping with the Bacardi
image - featuring the Bacardi portfolio of products at duty-free
prices and for the first time, a variety of high-end BACARDI branded
accessories including hats, shirts, gym bags, umbrellas, towels and
other items not available for purchase in any other retail store in
the world. Also available at this one-of-a-kind store are premium
spirits and branded items from other products in the Bacardi portfolio
including GREY GOOSE vodka, BOMBAY SAPPHIRE gin, DEWAR'S Scotch whisky
and CAZADORES tequila.

The BACARDI Store, just steps away from the cruise ship port and
historic Nassau Straw Market, is expected to bring new excitement to
the tourist district of Bay Street which is currently experiencing a
revitalization effort.

"For many years, I have dreamed of being an active participant in
the revitalization of Nassau and in particular Bay Street," said Juan
Bacardi, owner of Bristol Group of Companies Limited. "With the grand
opening of The BACARDI Store, I am very excited to lead the charge of
the revitalization of the Bay Street business and tourist districts
with such a high-end offering. With the clout of the BACARDI name and
its international appeal, we're confident this store will serve as a
'gateway' to the east end of Bay Street."

"With the opening of The BACARDI Store -- a truly unique retail
destination -- we create a visitor experience that showcases the rich
history, heritage and passion of the Bacardi spirits portfolio - for
both visitors and those who call Nassau home," said John Esposito,
president and chief executive officer of Bacardi U.S.A., Inc. and
Bacardi North America, a region which includes the United States,
Canada, Puerto Rico and The Bahamas. "To commemorate the grand opening
of The BACARDI Store we are pleased to announce the international
launch of BACARDI Reserva Limitada. This limited edition product is
blended from our rarest rums that have been aged in small mature oak
barrels for 10 to 16 years. Nassau is the first place this rum will be
sold outside of Puerto Rico, where it is produced."

"Nassau and Bay Street have something very special - as this
themed retail outlet is the only branded retail outlet in the world
designed solely for the sale of Bacardi products and accessories,"
added Joaquin Bacardi, president and chief executive officer of
Bacardi Corporation in Puerto Rico and a fifth generation family
member who is responsible for managing the day-to-day business
operations and marketing for the entire Caribbean region and the
islands of the Atlantic.

To celebrate the opening of The BACARDI Store, customers have been
able to experience and enjoy a variety of daily in-store product
specials and unique tasting events hosted by Willie Ramos, master
brand ambassador for BACARDI rums, who has been in Nassau all week
from the BACARDI production facility in Puerto Rico, the largest
premium rum distillery in the world. Mr. Ramos has been sharing his
deep knowledge of rum production, history and the unique tasting
aspects of various types of rums with both consumers and hospitality
professionals.

Representatives of Bahamas tourism and the Nassau tourism
development programs are especially pleased with the establishment of
The BACARDI Store.

Bahamas Minister of Tourism and Aviation Vincent
Vanderpool-Wallace is enthusiastic. "The fact that a company of the
reputation of Bacardi would establish a retail store of this quality
in Nassau speaks volumes of their faith in the destination as a
premier tourist attraction with the ability to produce solid business.
We value our partnership with Bacardi and Bristol, and for our part,
we are pulling out all the stops to revitalize our product to provide
a high quality visitor experience overall," Mr. Vanderpool-Wallace
said.

Frank Comito of the Nassau Tourism and Development Board lauded
Bay Street's newest commercial entity. "We are working keenly towards
the redevelopment of Bay Street to reestablish its reputation as one
of the premier tourist shopping destinations of the world. Clearly, a
facility like The BACARDI Store will contribute much to cementing that
image and providing real value for visitors to Nassau. The Bacardi
brand is known and respected worldwide."

The two-story 3,300 square feet themed retail outlet is the only
branded retail outlet in the world designed for the sale of Bacardi
products and branded accessories. It will be open six days a week from
9:00 a.m. until 6:00 p.m. and managed by Bahamian-owned and operated
Bristol, the Bahamian distributor of BACARDI rums and other fine,
premium and super premium spirits in the Bacardi portfolio.

In addition to The BACARDI Store, Bacardi products currently
available for sale in The Bahamas - in retail stores, restaurants,
bars and clubs - will continue to be available at these locations.

Editor's Notes:

-- The BACARDI Store hours of operation will be six days per week
from 9:00 a.m. - 6:00 p.m.

-- The BACARDI Store location is on the northeast corner of East
and Bay Streets in Downtown Nassau.

-- BACARDI rum is the world's most powerful rum brand as ranked
in 2007 by Intangible Business in its annual Power 100: The
World's Most Powerful Spirits and Wine Brands 2007.

-- BACARDI products have been available in The Bahamas for nearly
100 years.

-- Bacardi Limited, the largest privately held spirits company in
the world, produces and markets a variety of internationally
recognized spirits.

-- The Bacardi Limited brand portfolio consists of more than 200
brands and labels including: BACARDI(R) rum, the world's
number-one selling premium rum; GREY GOOSE(R) vodka, the
world-leader in super premium vodka; DEWAR'S(R) Scotch whisky,
the number-one selling blended Scotch whisky in the United
States; BOMBAY SAPPHIRE(R) gin, the fastest-growing premium
gin in the spirits industry; CAZADORES(R) blue agave tequila,
the top-selling premium tequila worldwide; MARTINI(R)
vermouth, the world-leader in vermouth; and other leading
brands. For more information, visit www.bacardilimited.com.

-- Bristol Group of Companies has full distribution in New
Providence, Grand Bahama, Abaco, Harbour Island and Exuma. The
company services gas stations, grocery stores, hotels, bars
and restaurants, wholesale and retail customers.

-- Bristol Group of Companies is 100% Bahamian-owned and operated
with its headquarters on Gladstone Road, Nassau. The Company
began as Bristol Cellars in 1993, and then in 1998 was
purchased by The William Brewer Company Limited, a company
established in 1926. In 2003, the Company was acquired in a
management buyout by Juan Bacardi and renamed Bristol Group of
Companies Limited.

-- Bristol employs 155 employees and operates 18 Bristol Wines &
Sprits retail outlets.

-- For more information, visit www.bacardi.com and
www.bristolbahamas.com.

Media Contacts:

NOTE: Interior and exterior photos of The BACARDI Store are
available

-- Amy Federman and Abril Barba, Burson-Marsteller for Bacardi,
(305) 347-4300, amy.federman@bm.com

-- Patricia M. Neal, for Bacardi, (305) 573-8511

Be safe, be smart, drink responsibly!

BACARDI and the bat device; GREY GOOSE, BOMBAY SAPPHIRE, DEWAR'S,
CAZADORES are registered trademarks of Bacardi & Company Limited.

Burson-Marsteller for Bacardi
Amy Federman and Abril Barba, 305-347-4300
amy.federman@bm.com
or
Patricia M. Neal, for Bacardi, 305-573-8511

Copyright Business Wire 2008