Mark Seliger Captures Macy's "Stars" for Commemorative 150th Birthday Images

Christina Aguilera, Martha Stewart, Tommy Hilfiger, Donald Trump
and Calvin Klein Pay Homage to Macy's with Brand-Inspired Stills by
Mark Seliger
NEW YORK--(Business Wire)--
As the company gears up for a season-long celebration of its
milestone 150th birthday, Macy's (NYSE:M) today revealed a first
glimpse of the star power behind the celebration with a series of
commemorative photos shot by famed Rolling Stone photographer Mark
Seliger. Inspired by Macy's storied heritage, the series of celebrity
designer prints - featuring Christina Aguilera, Martha Stewart, Tommy
Hilfiger, Donald Trump and Calvin Klein - nod to Macy's iconic events
and to the brand's fashion and lifestyle significance.

"This is an incredible milestone for Macy's," said Peter Sachse,
president of Macy's Corporate Marketing. "There will be big
celebrations and moments throughout the remainder of 2008, but what
better way to kick off our 150th birthday festivities than with some
of today's most popular stars and designers paying tribute to Macy's
most revered and long-standing icons - all shot through the
extraordinary lens of one of America's most talented photographers."

A special collection of five high-concept images, each photo in
the series is inspired by the Macy's brand, including Christina
Aguilera representing Macy's Flower Shows, Tommy Hilfiger for Macy's
Fourth of July Fireworks, Donald Trump for Macy's Thanksgiving Day
Parade, Calvin Klein for Macy's fashion portfolio and Martha Stewart
for Macy's lifestyle and holiday significance. The images will be on
larger-than-life display at Macy's stores across the country, as well
as in special marketing vehicles that will roll out throughout the
fall and holiday season.

"It's been a privilege to collaborate with Macy's for its 150th
anniversary and to work with such great talent, like Calvin Klein and
Tommy Hilfiger, who are icons in the fashion world; Christina
Aguilera, who is one of the most important voices in popular music;
and Martha Stewart and Donald Trump, who are just about as much of
American icons as you can get, next to Macy's of course," Seliger
said.

Macy's opened on October 28, 1858 as a fancy dry goods store on
the corner of 14th Street and 6th Avenue in New York City. Today, the
brand is 800 stores strong and the leading national department store
retailer in the U.S. Over its 150 year history, Macy's has become a
pop culture influence with the world's largest store at Macy's Herald
Square in Manhattan, beautifully ornamented and merchandised stores in
all major U.S. markets, and mega fashion and holiday events that
garner audiences in the millions.

Macy's will celebrate its 150th birthday throughout the fall and
holiday seasons, with spectacular events, commemorative product,
exciting new exclusive brand launches and special advertising,
marketing and programming content.

JWT New York collaborated with Macy's on this campaign.

About Mark Seliger

Mark Seliger is an editorial photographer who was born and raised
in Texas. He currently lives and works in New York City, and is under
contract to Conde Nast Publications, where he has shot numerous covers
for Vanity Fair and GQ. Prior to this, Seliger was the Chief
Photographer for Rolling Stone (1992-2002), where he shot over 100
covers. Other editorial clients he shoots for frequently are Italian
Vogue and L'Uomo Vogue.

This fall, Seliger will publish a compilation of photographs of
musicians taken over the last 20 years called Mark Seliger: The Music
Book (teNeues). He has published several other books over the last
decade.

Seliger's work has been displayed in museums and galleries around
the world, and his photographs have won countless awards from such
esteemed awards committees as The Society of Publication Designers,
The Alfred Eisenstaedt Award, Communication Arts, American
Photography, and Photo District News.

About Macy's

Macy's, the largest retail brand of Macy's, Inc., delivers fashion
and affordable luxury to customers at more than 800 locations in 45
states, the District of Columbia, Puerto Rico and Guam. Offering
distinctive assortments including exclusive fashion and home brands,
Macy's stores are operated by four regionally based retail divisions -
Macy's East, Macy's Florida, Macy's Central, and Macy's West - and an
online store at macys.com.

For Macy's media materials, please visit our online pressroom at
www.macys.com/pressroom.

EDITOR'S NOTE:

Enclosed is a 150th commemorative series of photographs shot by
renowned photographer Mark Seliger and inspired by the Macy's brand.
It features some of our favorite designers and stars each representing
Macy's in an iconic way.

Christina Aguilera photographed by Mark Seliger, inspired by
Macy's Flower Shows

Premiering at Macy's in California as the first department store
flower show in 1946, the event has now evolved into one of Macy's most
beloved traditions. From grand displays of colorful creations to a
myriad of cultural and community activities, Macy's flower shows make
an indelible mark on customers each year.

Tommy Hilfiger photographed by Mark Seliger, inspired by Macy's
Fourth of July Fireworks

Macy's 4th of July Fireworks is the nation's largest display of
pyrotechnic firepower celebrating Independence Day. This year's event
marked the 32nd year that Macy's has presented this awe-inspiring show
featuring more than 1,100 shells per minute from six barges at two
locations on the East River in New York City.

Donald Trump photographed by Mark Seliger, inspired by Macy's
Thanksgiving Day Parade

The Macy's parade continues to put on one of the biggest shows in
America, this year celebrating its 82nd year as one of the country's
most beloved family traditions. With more than 10,000 participants,
including the one-and-only Santa Claus, each year the parade brings
the magic of the season to life for more than 50 million viewers
across the nation.

Please visit www.macys.com/pressroom for the most up-to-date
information on all of Macy's 150th celebrations from July through
December 2008.

Macy's
Holly Thomas, 646-429-5250
holly.thomas@macys.com

Copyright Business Wire 2008