CoActive Marketing Group Repositions Firm Under Single Brand -- 'mktg'

New Brand Marks Firm's Commitment to Measuring Customer Conversion for Clients

NEW YORK, July 31 /PRNewswire-FirstCall/ -- CoActive Marketing Group, Inc.
(Nasdaq: CMKG), a leading alternative marketing and media communications
agency, announced today it has rebranded the agency under the name 'mktg'.
The new name reflects the repositioning of the agency as a strategic partner
that measures and analyzes its programs to provide a provable return on
investment.

The new logo features quotation marks to represent conversation and
communication, as well as the idea of a message being captured and shared.
These easily recognizable symbols embody the firm's vision of creating
conversations and experiences among brand advocates to drive conversion for
its clients.

"This new positioning better reflects our mission to drive market share and
deliver measurable results and profitability for our clients," said Charlie
Tarzian, chief executive officer, 'mktg'. "The new name and logo are intended
to communicate the endless possibilities of what marketing can deliver when
driven by creating a shared experience that connects brands and builds trust
among consumers."

Mr. Tarzian added, "Our 6,000-person field activation network, which executes
over 70,000 events a year, is a point of differentiation for the agency and
will be a focus of management's growth plans as the industry transitions from
mass marketing to targeted, data-driven networks and one-to-one conversations
with consumers."

To drive this conversion, 'mktg' has begun implementing a consumer-centric
strategy focused on the "Four Cs" - content, context, community and conversion
- to develop brand-driven consumer networks that increase customer acquisition
and loyalty for the agency's clients.

The "Four Cs" will also guide the agency's organizational structure to
leverage the vast resources and talent within the firm. Whether it's
strategic planning and creative or media buying (on and offline) and
experiential marketing, 'mktg' will use this consumer-centric approach to
drive conversion.

The agency has already begun implementing the "Four Cs" approach with several
of its clients, most notably Diageo and P&G, generating positive responses.
In connection with the rebranding, the Company has launched a redesigned
website at www.mktg.com.

The Company will begin conducting business under the new name immediately and
will formally change its legal name following the approval of its
stockholders, which is expecting to be obtained at the Company's Annual
Meeting of Stockholders in September 2008. The Company's Common Stock
continues to be traded under the CMKG ticker symbol, although the symbol is
expected to change following the Company's legal name change in September.

About 'mktg'
'mktg' (Nasdaq: CMKG) is an alternative marketing and media communications
agency headquartered in New York with offices in San Francisco, Chicago,
Cincinnati and Toronto. The company currently serves a variety of the world's
most recognizable brands including Diageo, P&G, Nintendo, Pepsi, Nike, Apple
and Google. The company's services include buzz and viral marketing, social
media and consumer generated media, relationship marketing, experiential
marketing, event marketing, and multi-cultural and urban marketing. The
agency's programs help its clients profitably connect with consumers and
create brand advocates. For more information, please visit www.mktg.com.

This press release includes statements which constitute forward-looking
statements made pursuant to the safe harbor provision of the Private
Securities Litigation Reform Act of 1995. Forward-looking statements in this
press release are not promises or guarantees and are subject to risks and
uncertainties that could cause our actual results to differ materially from
those anticipated. These statements are based on management's current
expectations and assumptions and are naturally subject to uncertainty and
changes in circumstances. We caution you not to place undue reliance upon any
such forward-looking statements. Actual results may vary materially from those
expressed or implied by the statements herein. Factors that could cause actual
results to differ materially from the Company's expectations are set forth in
the Company's Annual Report on Form 10-K for the fiscal year ended March 31,
2008 under "Risk Factors," and include the risk that projected business
opportunities will fail to materialize or will be delayed. The Form 10-K may
be obtained by accessing the database maintained by the Securities and
Exchange Commission at http://www.sec.gov.

CONTACT: Angela Betancourt, Fish Consulting, +1-954-893-9150,
abetancourt@fish-consulting.com

SOURCE CoActive Marketing Group, Inc.

Angela Betancourt, Fish Consulting, CoActive Marketing Group, Inc.,
+1-954-893-9150, abetancourt@fish-consulting.com