Fortune Pai Gow Poker Progressive(TM) Jackpot Hit for Over $500,000 at Thunder Valley...

Fortune Pai Gow Poker Progressive(TM) Jackpot Hit for Over $500,000 at Thunder Valley Casino

LAS VEGAS--(Business Wire)--
Shuffle Master, Inc. (NASDAQ Global Select Market:SHFL) announced
today that the progressive jackpot on its Fortune Pai Gow Poker
Progressive(TM) table game hit twice during July. The first jackpot
payoff occurred at Thunder Valley Casino just outside of Sacramento,
California, where a Northern California player was awarded over
$500,000 after receiving a seven-card straight flush and hitting on
the side bet. The second jackpot payout was awarded at the Rampart
Casino in Las Vegas, where a Nevada player received over $70,000 and
became the casino's second player to trigger the progressive jackpot
since the game went live in April.

As the first progressive table game released since Shuffle Master
acquired Progressive Gaming International Corporation (PGIC)'s Table
Game Division in September 2007, Fortune Pai Gow Poker Progressive(TM)
allows players to make a small progressive wager in addition to their
standard Pai Gow Poker wager to be eligible to win a progressive
jackpot in addition to their odds payouts. The top hand in the game, a
seven-card straight flush, pays 8,000 to 1 and 100% of the jackpot.
Since the game's introduction in late calendar 2007, the Company has
168 Fortune Pai Gow Progressive(TM) tables installed or pending
installation. The Company has recently begun installing progressives
on several of its other popular titles, including Three Card Poker(R)
and its Royal Match 21(TM) Blackjack side bet.

Mark L. Yoseloff, Ph.D., Shuffle Master Chairman and Chief
Executive Officer commented that, "Since we began installing the
progressive version of our popular Fortune Pai Gow Poker proprietary
table game late last year, the enhanced game has rapidly become a
staple product in a growing number of casinos throughout North
America. Additionally, its increasing installed base and performance
is an excellent example of the validity of our strategic initiative of
adding value to our existing games in the field."

About Shuffle Master, Inc.

Shuffle Master, Inc. is a gaming supply company specializing in
providing its casino customers with improved profitability,
productivity and security, as well as popular and cutting-edge gaming
entertainment content, through value-add products in four distinct
categories: Utility products which includes automatic card shuffler,
roulette chip sorters and intelligent table system modules,
Proprietary Table Games which include live table game tournaments,
Electronic Table Systems which include various e-Table game platforms,
and Electronic Gaming Machines which include traditional video slot
machines for select markets and wireless gaming solutions. The Company
is included in the S&P Smallcap 600 Index. Information about the
Company and its products can be found on the Internet at
www.shufflemaster.com.

Forward Looking Statements

This release contains forward-looking statements that are based on
management's current beliefs and expectations about future events, as
well as on assumptions made by and information available to
management. The Company considers such statements to be made under the
safe harbor created by the federal securities laws to which it is
subject, and assumes no obligation to update or supplement such
statements. Forward-looking statements reflect and are subject to
risks and uncertainties that could cause actual results to differ
materially from expectations. Risk factors that could cause actual
results to differ materially from expectations include, but are not
limited to, the following: we may be unable to repurchase our
contingent convertible senior notes; our intellectual property or
products may be infringed, misappropriated, invalid, or unenforceable,
or subject to claims of infringement, invalidity or unenforceability,
or insufficient to cover competitors' products; the gaming industry is
highly regulated and we must adhere to various regulations and
maintain our licenses to continue our operations; the search for and
possible transition to a new chief executive officer, and the search
for and the transition to a new chief financial officer, could be
disruptive to our business or simply unsuccessful; our ability to
implement our five-point strategic plan successfully is subject to
many factors, some of which are beyond our control; litigation may
subject us to significant legal expenses, damages and liability; our
products currently in development may not achieve commercial success;
we compete in a single industry, and our business would suffer if our
products become obsolete or demand for them decreases; any disruption
in our manufacturing processes or significant increases in
manufacturing costs could adversely affect our business; our gaming
operations, particularly our Utility, Proprietary Table Games,
Electronic Table Systems and Electronic Gaming Machines, may
experience losses due to technical difficulties or fraudulent
activities; we operate in a very competitive business environment; we
are dependent on the success of our customers and are subject to
industry fluctuations; risks that impact our customers may impact us;
certain market risks may affect our business, results of operations
and prospects; a downturn in general economic conditions or in the
gaming industry or a reduction in demand for gaming may adversely
affect our results of operations; economic, political and other risks
associated with our international sales and operations could adversely
affect our operating results; changes in gaming regulations or laws;
we are exposed to foreign currency risk; we could face considerable
business and financial risk in implementing acquisitions; if our
products contain defects, our reputation could be harmed and our
results of operations adversely affected; we may be unable to
adequately comply with public reporting requirements; our continued
compliance with our financial covenants in our revolving credit
facility is subject to many factors, some of which are beyond our
control; the restrictive covenants in the agreement governing our
revolving credit facility may limit our ability to finance future
operations or capital needs or engage in other business activities
that may be in our interest; our available cash and access to
additional capital may be limited by our substantial leverage; and our
business is subject to quarterly fluctuation. Additional information
on these and other risk factors that could potentially affect the
Company's financial results may be found in documents filed by the
Company with the Securities and Exchange Commission, including the
Company's current reports on Form 8-K, quarterly reports on Form 10-Q
and annual report on Form 10-K and registration statement on Form S-1,
filed on June 27, 2008, as amended.

Shuffle Master, Inc.
Julia Boguslawski, Investor Relations
702-897-7150
fax: 702-270-5161
or
Mark L. Yoseloff, Ph.D., Chairman & CEO
or
Coreen Sawdon, CAO & Acting CFO
702-897-7150
fax:702-270-5161

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