FirstView Names Cherie Fuzzell President and Chief Executive Officer

ATLANTA, July 31 /PRNewswire/ -- FirstView, LLC has appointed Cherie
Fuzzell, former chief administrative officer and general counsel of NOVA
Information Systems, to the position of president and CEO. The appointment
frees FirstView founder Joseph P. Meyer to focus on strategy and innovation,
while Fuzzell devotes her extensive industry expertise to growing FirstView's
consumer financial product and enterprise financial service businesses.
"FirstView has made great progress in addressing two rapidly growing,
underserved markets, with over 400,000 prepaid debit cards issued last year
and a steady stream of enterprises signing up for its online bill payment and
related services," says Fuzzell. "What's different about FirstView is that the
company utilizes in-house processing capabilities employing leading edge
technologies to serve both the issuing and acquiring sectors of the
transaction processing industry."
Before joining FirstView, Fuzzell served for over six years as a key
executive at NOVA, the leading payment-processing company acquired by U.S.
Bancorp for $2.1 billion during Fuzzell's tenure (and now known as Elavon). As
CAO and general counsel of NOVA, Fuzzell helped direct global operations, with
broad responsibilities for the company's legal, human resources, mergers &
acquisitions and training functions, among others.
Turning over day-to-day operations to Fuzzell enables Meyer, who remains
chairman, to focus on the passion for product and service innovation that led
him to found the company. "Cherie brings exactly the experience we need to put
our operation in overdrive and exceed market expectations," says Meyer.
"Having a CEO with significant leadership experience in payment processing,
market expansion and mergers & acquisitions should ignite FirstView's
opportunity in the market. I am now able to focus on my strong suits of
developing new market solutions, strategically expanding our existing products
and developing the long term strategy of the company."
About FirstView
With a suite of individual products and corporate services, FirstView is
meeting the debit-card and payroll deposit needs of unbanked and underserved
consumers as well as servicing a broad range of enterprises with
mobile-enabled, online bill payment services. For more information, visit
www.firstviewfinancial.com .
SOURCE FirstView, LLC

Bob Pritchard of FirstView, LLC, +1-912-257-0278, bpritchard@firstviewfin.com