Rentrak Retail Essentials and Home Video Essentials Announces Top DVD Sales and Rentals...

Rentrak Retail Essentials and Home Video Essentials Announces Top DVD Sales
and Rentals for Week Ending July 27, 2008

LOS ANGELES, July 31 /PRNewswire-FirstCall/ -- Rentrak Retail and Home
Video Essentials, business units of Rentrak Corporation (Nasdaq: RENT), today
announced the Top 10 DVD sales and rentals for the prior week based on
estimated consumer spending.
According to the company's proprietary tracking services, the ten top
selling DVDs and the top ten most rented motion pictures, per data collected
for the week ending July 27, 2008 include:
Rentrak Top 10 Selling DVDs*

RANK TITLE STUDIO WEEKS IN RELEASE

1 21 SNY 1
2 Step Up 2 the Streets DIS 2
3 College Road Trip DIS 2
4 The Bank Job LNG 2
5 Robot Chicken Star Wars WAR 1
6 10,000 B.C. WAR 5
7 Vantage Point SNY 4
8 Shutter FOX 2
9 Penelope SUI 2
10 National Treasure 2: Book of DIS 10
Secrets

*Week ended July 26, 2008

Rentrak Top 10 Renting DVDs

RANK TITLE STUDIO WEEKS IN RELEASE

1 21 SNY 1
2 The Bank Job LNG 2
3 College Road Trip DIS 2
4 Step Up 2 the Streets DIS 2
5 Vantage Point SNY 4
6 Drillbit Taylor DWK 4
7 The Bucket List WAR 7
8 Shutter FOX 2
9 Fool's Gold WAR 6
10 10,000 B.C. WAR 5

About Retail Essentials(R)
Retail Essentials measures weekly consumer sales activity on standard DVD
and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service
provides faster access to in-depth market data and weekly estimations of gross
consumer spending. Rentrak delivers sell-through data broken down by DVD
title, format, category, genre, TV market and more, within 72 hours after the
close of each business week. Clients can access current, weekly, and
historical title sales data to competitively benchmark industry performance.
About Home Video Essentials(R)
Home Video Essentials is Rentrak's exclusive point-of-sale (POS) tracking
system, which measures title-level performance via rental transactions on over
65,000 DVD and video game properties in the brick-and-mortar, online, and
kiosk channels across North America. Rentrak is the world's largest processor
of rental data, tracking in excess of one billion transactions each year from
more than 13,700 storefronts within 72 hours after the close of each business
week. Clients are able to identify consumer trends, quantify performance, and
benchmark findings against the broader business sector.
About Rentrak Corporation
Rentrak Corporation, based in Portland, Oregon, is an information
management company serving clients in the media, entertainment, retail and
advertising industries. The company's Entertainment Essentials(R) suite of
services is redefining media measurement in the digital broadband era.
Entertainment Essentials provides customers with near-real-time, actionable
insight into performance of content distributed over a wide variety of modern
media technologies. Available by license or subscription, each Entertainment
Essentials application allows executives to analyze detailed industry-wide and
title-specific data to make decisions that enhance the bottom line and provide
competitive advantage. For further information, please visit Rental's
corporate Web site at http://www.rentrak.com.
Contacts: Sallie Olmsted/Amanda Bartz
Rentrak Corporation
310-854-8124/8151

SOURCE Rentrak Corporation

Sallie Olmsted, +1-310-854-8124, or Amanda Bartz, +1-310-854-8151, both for
Rentrak Corporation