Drop.io Unveils Twitter Integration and a Suite of New Features Designed to Streamline...

Drop.io Unveils Twitter Integration and a Suite of New Features Designed to Streamline the Online File Sharing Experience

New Feature Set Also Enables Embedded Videos, Enhanced Notes,
Photo Rotation and More
NEW YORK--(Business Wire)--
Drop.io, Inc. (http://Drop.io/073108), the simple private sharing
solution, today introduced a new suite of features to enhance
Drop.io's file sharing experience, making it faster and easier for
users to privately share and store pictures, videos, audio, documents,
and other digital content with family, friends, colleagues and work
groups.

Headlining the package of new Drop.io features is the integration
of Twitter's social networking and micro-blogging platform to enable
'real-time' sharing of files uploaded to a drop through a user's
personalized Twitter stream. By visiting a drop and entering a Twitter
username and password, a user's Twitter stream is instantaneously
updated by a personalized "Tweet" when content is uploaded to the
specified drop through one of Drop.io's web, widgets, email, MMS,
phone or fax inputs. Each "Tweet" update includes a direct Drop.io
link to the new asset, giving users immediate 'one-click' access to
updated content.

"A natural fit for Drop.io, the Twitter community has always
embraced Drop.io as they recognize that Drop.io's on-the-fly
functionality delivers a powerful enhancement to Twitter's social
networking platform. Now, Twitter users can use Drop.io to post any
sort of media into their Twitter streams from all the Drop.io inputs,"
said Drop.io's CEO Sam Lessin. "The instant ability to 'Twitter' out
any 'dropped' file to an infinite number of Twitter accounts
streamlines the online file sharing experience, while giving users
extended control over the distribution of their content."

In addition to the integration of Twitter functionality, Drop.io
announced the release of a series of upgrades and enhancements to some
of Drop.io's most popular features. The upgraded feature set includes:

-- Upgraded Notes - Drop.io's new note editor allows for rich
text composition, including color text, ordered lists,
quotations and titles, and the ability to embed rich media
content from social media sites, including: YouTube, Flickr,
Digg, Viddler, Seesmic and Vimeo;

-- SMS Alerts - Drop.io users can now receive updates via text
message when their Drop has been updated with new content;

-- User Selected Time Zone -- Drop administrators can now set the
default time zone for all views and uploads;

-- PicLens Optimized View - Users can now use the Drop.io PicLens
viewer and directly enter an optimized view of their drop;

-- Photo Rotation;

-- File Sorting in System View;

-- Date and Time Stamping in RSS Alerts.

"Drop.io provides thousands of unique uses for thousands of unique
people. Drop.io is not a structure, system or network - rather it is a
platform that enables people to share in the most dynamic of ways,"
added Lessin.

Additional details and a demonstration of today's announcements
can be found at http://Drop.io/073108

About Drop.io

Drop.io is an online file storage and sharing service that is
simple and private. It allows users to create online sharing points
called "drops" that are used for uploading documents, images, video,
audio, and other digital content without accounts, registration or
e-mail addresses. Drops are non-searchable, non-networked and never
require any type of account registration. All drops can be
password-protected and set to expire after a period of time. Drop.io's
core philosophy is to create a simple, private system based on inputs
and outputs. Users send "in" files (documents, images, videos, audio
files, archives, and more) via various methods (web, mms, email, phone
and fax) into their "Drops." Once in the drops, users can view their
content and move it "out" via the web, email, mms, and fax. The
service is used by a wide range of users ranging from mothers sharing
baby photos to large companies using 'drops' as collaborative
workspaces. The company was founded by Sam Lessin in 2007 and has
raised $3.9 MM in financing from RRE Ventures and DFJ Gotham. For more
information, visit, http://Drop.io/about.

The Pollack PR Marketing Group
Will Ostedt/Matt Gold
310-556-4443
wostedt@ppmgcorp.com
mgold@ppmgcorp.com

Copyright Business Wire 2008