Sitel Ranked as Best Contact Center BPO in 2008's "The Black Book of Outsourcing"

NASHVILLE, TN, Jul 31 (MARKET WIRE) --
Sitel, a leading global business process outsourcing (BPO) provider,
today announced it was ranked as the best global contact center in the
2008 "Black Book of Outsourcing" survey, for demonstrating a
single-minded goal to deliver return on clients' investments in their
customers. The Brown-Wilson Group conducts annual surveys of CEOs, CFOs,
CIOs and other top executives at Fortune 2000 and Inc. 500 organizations
to understand users' experiences with global outsourcing service
providers, and then compiles the results in "The Black Book of
Outsourcing," a best-selling international resource manual.

"Sitel ranked among the top suppliers due to its continuous focus on
customer satisfaction in call center services. Sitel successfully engages
and manages outsourcing relationships as recognized by their clients,"
said Scott Wilson, partner, Brown-Wilson Group and co-author of "The
Black Book of Outsourcing." According to the survey, Sitel remains the
only "pure play" call center BPO in the top 50.

"As outsourcing continues to grow, it's become a vital, strategic tool for
companies across the globe. We have worked tirelessly to hone our focus on
quality, client satisfaction and overall return on customer investment,"
said Dave Garner, CEO of Sitel. "To see our efforts validated by a top BPO
ranking is a wonderful achievement, and we are extremely pleased that the
talents of all of our employees worldwide have been recognized and
endorsed so highly."

"The Black Book of Outsourcing" compares outsourcing vendors of all types,
including IT consultants, engineering services outsourcers, call centers,
finance and accounting outsourcers and human resources outsourcers. The
2008 rankings are based on survey results from nearly 25,000 outsourcing
decision makers and were announced on July 7, 2008 in The Wall Street
Journal.

To learn more about the rankings, visit
http://TheBlackBookOfOutsourcing.com.

About Brown-Wilson Group

Brown-Wilson Group's research mission is to offer balanced, objective and
unbiased results to help organizations maximize significance, increase
speed-to-results, and mitigate risk in outsourcing/sourcing initiatives.
Brown-Wilson Group, based in Clearwater, FL USA, measures their own
success via clients' ability to achieve and sustain significant
improvements in their outsourcing decisions from aligning customer
experience research and strategies that stand the test of time.

About Black Book 50 Methodology

The fifth annual Black Book survey for Brown-Wilson Group's "50
Best-Managed Global Outsourcing Vendors" was distributed electronically
to customers, employees, buyers, contractors and users world-wide and is
available at www.theblackbookofoutsourcing.com. In March, surveys were
sent to the nearly 30,000 outsourcing decision makers who were verified
in the previous surveys, followed by 400,000 additional invitations sent
to individuals in corporations, businesses, organizations and government
agencies who use, offer and are employed in outsourcing services or
pre-registered for the survey on the Black Book website. Survey entry
access codes were available only one time per outsourced function. The
survey closed on May 12, 2008. The 26 key performance indicators of vendor
satisfaction with supplier leadership are posed with a scoring basis of 0
to 10 (0= deal breaking dissatisfaction and 10= overwhelming exceeded
expectations) per criteria. Additionally, 18 key performance indicators in
operational excellence are also balloted for later study and custom
reporting throughout 2008 for outsourcing clients, buyers, prospective
users, analysts, consultants, media and investors.

About Sitel

Sitel is a global Business Process Outsourcing (BPO) leader. The company
meets clients' customer care and transaction processing needs through
66,000 associates in 27 countries. Sitel provides world-class solutions
from on-shore, nearshore and offshore locations across 140+ facilities
throughout North America, South America, EMEA and Asia Pacific. The
company's award-winning services provide clients with the strategic
insight, scale and diversity of offerings to ensure the best return on
their customer investment. The company is privately held and majority
owned by Canadian diversified company, Onex Corporation. For more
information, please visit www.sitel.com.

Media Contacts:
Amit Shankardass
Sitel
+1 877.95.Sitel
Amit.Shankardass@sitel.com

Dana Conti/Kevin Carter
Schwartz Communications
+1 781.684.0770
sitel@schwartz-pr.com

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