Custo Barcelona Announces Breast Cancer Awareness Philanthropic Endeavor

Initiative throughout the Month of October To Benefit Breast Cancer Awareness
and Research

NEW YORK, July 31 /PRNewswire-USNewswire/ -- Show your commitment to
breast cancer awareness this October by supporting the cause at CUSTO
BARCELONA locations in the U.S. and Puerto Rico. The European brand announces
the launch of a month-long initiative to raise awareness and funds for the
fight against breast cancer through sales of a collectable T-shirt from
October 1st to October 31st, or while supplies last.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080731/CLTH042 )
"We think it's important for people to support cancer research the best
way they can," states Custo Dalmau, "and for us it's through what we know
best, designing a limited edition item and donating the proceeds to charity."
Due to Custo Barcelona's global fan base, the Limited Edition T-Shirt will
become an instant collector's item. Model/actress Cindy Taylor generously
donated her time to support the cause, and is featured in the promotional
campaign photo wearing the T-shirt. Quantities are limited -- only 1,000
T-Shirts will be produced. The retail cost of the T-Shirt is $65.00. For store
locations where the Breast Cancer T-Shirt will be sold, please visit
www.custo-barcelona.com and click 'Store Locator'.
T-Shirt for the Cause
Beginning October 1, 2008 the Breast Cancer Awareness T-shirt will be sold
exclusively at the following Custo Barcelona stores: New York, Chicago, Bal
Harbour, Boca Raton, Sunrise, Tampa, Dallas, San Antonio, Las Vegas, Los
Angeles, San Diego, Glendale, Hawaii and Puerto Rico. This Limited-Edition T-
Shirt supporting breast cancer research features a custom graphic design in
keeping with the company's signature DNA. Known for their bold graphic
designs, the Limited Edition T-Shirt showcases a large pink ribbon, the symbol
for Breast Cancer Awareness, in a powerful message across the front. 100% of
proceeds from the sales of the 2008 Limited Edition T-Shirt will be donated to
the Susan G. Komen Breast Cancer Foundation.
About Custo Barcelona:
The brand was created over 27 years ago in Europe by the Dalmau brothers,
Custo and David, as a graphic tee shirt collection. Today the brand consists
of a complete ready to wear collection for both men and women including
handbags and accessories, footwear, sunglasses, swimwear and a fragrance.
Custo Barcelona is sold at 40+ namesake stores worldwide and over 3,000
point-of-sale locations including specialty boutiques and department stores
globally. In addition to the RTW collections, Custo Barcelona is the head
design company for a luxury resort in Playa de Mujeres, Mexico, called
Capricho by Custo scheduled to open in 2009. Due to the brands iconic style,
the company has been commissioned to design projects for such reputable brands
as Perrier, Hummer, Motorola, Busnelli, Seat Ibiza and Estrella Damm.
www.custo-barcelona.com
About the Susan G. Komen Breast Cancer Foundation:
It started with a simple promise made between two sisters. It ends when
that promise is fulfilled. Susan G. Komen for the Cure is fighting every
minute of every day to finally, once and for all, finish what they started and
achieve the vision of a world without breast cancer. The San Diego Affiliate
-- along with 125 other affiliates across the country and world -- is a fund
and awareness raising organization committed to finding a cure for this
disease. You can help create a world without breast cancer. Be a part of the
Cure!
Contact:

Minerva Arboleya
ASI Marketing
O: (212)925-3408
C: (305)632-2512
mini@asi-mkt.com

SOURCE Custo Barcelona

Minerva Arboleya, ASI Marketing, +1-212-925-3408, cell +1-305-632-2512,
mini@asi-mkt.com, for Custo Barcelona