Visa Olympic Games-Themed Giftcards Available at Simon Malls

Limited Edition Giftcards and Coca-Cola Enable Consumers to Live the
Excitement with Interactive CD, Prizes

INDIANAPOLIS, July 31 /PRNewswire-FirstCall/ -- Simon Property Group, Inc.
(NYSE: SPG) has teamed with marketing allies Visa U.S.A. and Coca-Cola to
create an innovative marketing campaign -- "The Gift That Takes The Gold" --
that promotes Coke and Visa's 2008 Olympic sponsorships exclusively at Simon
Malls across the country.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080731/CLTH035 )
The highly integrated and interactive campaign springboards off of the
colorful, limited edition Visa Olympic Games-themed giftcards. Only 100,000
will be made available at 185 Simon Malls coast-to-coast.
One dollar from each of the giftcards sold will support the U.S. Olympic
Committee (USOC), which helps American athletes train and compete in the
Olympic Games.
Each Visa Olympic Games-themed giftcard purchased at Simon Malls will
include a very unique Coca-Cola Amazing Moments interactive CD, which is
clipped onto the giftcard itself. The CDPlus ConnectCard(TM) is a new product
being piloted by Simon and contains custom content and exclusive links to even
more fun such as popular summer music, free ring tones, coupons from worldwide
Olympic partner Coca-Cola, as well as Panasonic and a variety of Sega Games,
according to Cathi Weiner, senior vice president, Simon Brand Ventures, the
business-to-consumer arm of Simon Property Group.
This unique gift-with-purchase program also enables consumers to access
the Coca-Cola Amazing Moments web site, an exclusive Simon hub of promotional
and Olympic Games-themed information. "We're very excited about this
one-of-a-kind summer promotion on behalf of our marketing allies," said Mikael
Thygesen, SPG's chief marketing officer and president of Simon Brand Ventures.
"Simon is a pioneer in transforming the mall into an innovative delivery
channel where national brands can reach Simon shoppers."
The "Gift That Takes The Gold" campaign also includes new and innovative
Coca-Cola Olympic Games-themed vending machines, which trigger additional game
activation.
When Simon shoppers purchase any 20 oz Coca-Cola product from one of the
new vending machines in the mall, they will get a prize after exchanging their
Coke product for an Olympic Ring Gold Medal scratch-off Amazing Moments game
piece at the Simon Guest Services center. (No purchase is necessary. This
offer is void where prohibited.) Prizes include Olympic-themed digital prizes
from Coca-Cola, Olympic Games-themed Simon giftcards worth $25, and more.
"This fully integrated giftcard and vending program is an example of
Simon's relationship-building in action," Weiner added. "It's exciting to
develop a program that so completely integrates our Coke relationship with our
Visa giftcard program."
"As a proud partner of the Olympic Games for 22 years, we are pleased to
join with Simon to offer new Visa Olympic Games-themed giftcards," said Steve
Diamond, senior business leader, prepaid products, Visa Inc. "This is a unique
way to bring the spirit of the Games to customers in Simon Malls across the
country, while providing them with all of the benefits that Visa giftcards
have to offer."
"Simon Malls is the perfect venue to bring the excitement of the Olympics
to life," says Keith Berman, senior marketing manager at Coca-Cola. "Teens,
families, friends all can feel a little more connected to the Olympics and the
world when they grab an Olympic-themed Coke bottle from a Simon Malls vendor.
The unique prize pool opens up a world of opportunities for consumers to
connect over the Olympics online, over a video game, or just watching the
games together over a Coke."
The limited-edition Visa Olympic Games-themed giftcard is a prepaid Visa
product and will be sold in denominations of $20 to $500 at the Guest Services
Center at the malls or online at www.simon.com/giftcard . Visa Olympic
Games-themed giftcards can be used wherever Visa debit cards are accepted.
They are subject to standard terms and conditions applicable to Simon
giftcards. That information is available at www.simon.com/giftcard and at
participating Simon Malls.
About Simon Property Group
Simon Property Group, Inc. is an S&P 500 company and the largest public
U.S. real estate company. Simon is a fully integrated real estate company
which operates from five retail real estate platforms: regional malls, Premium
Outlet Centers(R), The Mills(R), community/lifestyle centers and international
properties. It currently owns or has an interest in 383 properties comprising
261 million square feet of gross leasable area in North America, Europe and
Asia. The Company is headquartered in Indianapolis, Indiana and employs more
than 5,000 people worldwide. Simon Property Group, Inc. is publicly traded on
the NYSE under the symbol SPG. For further information, visit the Company's
website at www.simon.com .
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is
pioneering the transformation of shopping centers into a medium where consumer
brands can build relationships with Simon shoppers who make over 2.8 billion
visits each year. Simon's vast franchise of market-leading shopping centers
nationwide provides SBV the foundation to monetize the distribution system
through numerous consumer ventures. SBV has engaged in a number of consumer
business initiatives, including the Simon Visa Giftcard(R), launch of Simon
platform programs such as Simon dTOUR Live(R) and Simon Kidgits Club(R); a
national media delivery channel including static, digital and experiential
marketing and advertising vehicles, including the OnSpot Digital Network; and
multiple national and local marketing alliances with Coca-Cola and Visa
U.S.A., among others.
SOURCE Simon Property Group, Inc.

Les Morris of Simon Property Group, Inc., +1-317-263-7711, lmorris@simon.com