$10,000 Diamond-Studded Jeans Now Available at KeyCloset.com

LOS ANGELES--(Business Wire)--
The Los Angeles-based luxury sportswear brand Key Closet has
announced the creation of its online boutique at www.keycloset.com.
Previously accessible only in select upscale stores in major cities,
the online store launch is the first time that the complete collection
of sexy and exclusive threads for men and women will be available for
purchase worldwide. The boutique is an extension of Key Closet's
already established website, featuring Asian-inspired graphics and
ambient music in keeping with the brand's edgy, modern theme.

"Our new online boutique will allow for greater distribution of
the Key Closet line," says Key Closet founder Michael Hong. "We've
been experiencing explosive growth and tons of exposure from
celebrities wearing our clothes, and customers will now have more
options to purchase the Key Closet couture designs that they see in
magazines." The brand will continue to be available in select high-end
boutiques in major cities worldwide, and online at emoda.com.

In addition to providing easy access for customers who lacked a
nearby location to source Key Closet goods, the new online shop is
designed as a user-friendly experience. Distinct headings for the
three Key Closet categories of Men, Women, and Doggy (canine attire)
direct customers to the complete ranges of sophisticated denim, tees,
tanks, and hoodies. There is also an option to shop by collection,
with the Crystal and Nailhead collections featured prominently. The
sought-after diamond-studded $10,000 Jeans are also available for
purchase on the website.

Key Closet will be a main exhibitor at the upcoming Magic trade
show August 25-27, in Las Vegas. As the pre-eminent venue in which to
display new trends in contemporary fashion apparel, the Magic show is
the ideal location for the launch of the exciting new Key Closet
collections that are sure to be the talk of Las Vegas. All new
merchandise will be available for purchase on the Key Closet website
shortly after debuting at Magic.

www.keycloset.com

Established in Los Angeles in 2006, Key Closet has quickly built a
loyal following for its innovative look. Synthesizing art and fashion
in a new and exciting way, Key Closet's exclusive designs appeal to
those who desire extravagant, beautiful, eye-catching clothing.
Featuring hand-drawn designs painstakingly detailed with metal studs
and Swarovski stones, Key Closet's pieces are stand-alone works of art
in themselves. The company is also strongly committed to social
responsibility, and a portion of all clothing sales goes to support a
variety of community-based development projects.

Media Inquiries: For more information on the Key Closet online
boutique, or to schedule an interview, please contact Moss Networks at
(818) 995-8127.

Moss Networks
Bonnie Moss, 818-995-8127

Copyright Business Wire 2008