Health Content08 Announces Headline Speaker and Expands to Showcase Industry Standouts

West Shell III of Healthline Networks to Keynote; Breakthrough
Companies Will Kick-off the Program
PHILADELPHIA--(Business Wire)--
Health Content Advisors, (www.healthcontentadvisors.com (a
division of InfoCommerce Group, Inc. (www.infocommercegroup.com)
announced today that West Shell III, Chairman and Chief Executive
Officer of Healthline Networks, will present the keynote address at
the second annual Health Content08 conference to be held November
12-13, 2008 in Philadelphia.

Shell will address best practices, promising opportunities and
potential pitfalls as health content companies navigate a
rapidly-evolving landscape. "Technology is the new intermediary
between key stakeholders in the healthcare vertical, building greater
efficiencies, driving innovation and generating profits," says Shell.
He will also discuss how content companies can build equity through
innovative online distribution and advertising models.

The theme of this year's conference, Incumbents, Innovators, and
Intermediaries represents how market forces in the healthcare industry
are putting pressure on publishers to innovate to meet the needs of
consumers and health professionals who are demanding more customized
content and faster, more efficient access to larger collections of
health information.

Health Content08 is expanding this year to include Innovators
Showcase, where 10 emerging companies, selected by an advisory
committee, will present initiatives that will re-set the standards for
the industry. Sponsored by Berkery Noyes, this kick-off session will
demonstrate how companies are leveraging opportunities in the areas
of: Online Consumer Healthcare Information, Clinical and Point-of-care
Information Services, Price and Quality Metrics, and Personalized
Medicine. The submission application is available on the conference
web site.

Confirmed companies represented on the program include Advanstar
Communications, Berkery Noyes, BenefitFocus Media, BMJ Point of Care,
ConnectivHealth, Consumer Reports, EBSCO Publishing, Elsevier Health
Sciences, Healthbase Online, HealthGrades, Hearst Business Media, Lois
Drapin & Company, Mendelsohn Consulting, OptumHealth, Praxeon,
RemedyMD, WEGO Health and Wolters Kluwer Health.

Additional conference sponsors this year include Really
Strategies, producer of RSuite, and BenefitFocus Media/icyou.com.

The Health Content08conference program is available at:

www.healthcontent08.com

ABOUT HEALTH CONTENT ADVISORS

Health Content Advisors provides consulting services to consumer
and business health content companies and serves as an industry
connector and arbiter of best practices and trends. It continually
monitors and interprets shifts in information usage in all sectors of
the healthcare market to guide publishers in their current business
and identify opportunities. Its blog, Health Content in Perspective,
is issued every week and can be accessed at
www.healthcontentadvisors.com/blog. More information is available at
www.healthcontentadvisors.com or by calling (781) 356-1766.

ABOUT INFOCOMMERCE GROUP, INC.

InfoCommerce Group provides consulting and research to commercial
database publishers. InfoCommerce Group also publishes ICG Weekly
Perspective, the influential weekly blog which can be accessed at
www.infocommercegroup.com/blog, as well as books and special reports.
It produces the annual InfoCommerce Conference as well as the Health
Content conference, and the InfoCommerce Models of Excellence awards.
More information is available at www.infocommercegroup.com, or by
calling (610) 505-9189.

Health Content Advisors
Media Contact:
Roxanne Christensen, 610-505-9189
rchristensen@infocommercegroup.com

Copyright Business Wire 2008