New Chartwell Report Reveals Utilities' Single Most Successful Strategy for Marketing...

New Chartwell Report Reveals Utilities' Single Most Successful Strategy for
Marketing Energy Efficiency Programs

ATLANTA, July 31 /PRNewswire/ -- Of the wide variety of energy efficiency
programs utilities offer, they typically find most success with HVAC
incentives, energy audits, CFL efforts and new home construction programs,
according to Chartwell's latest report, Marketing Energy Efficiency. Utilities
typically measure success in energy efficiency by looking at number of
participants and amount of energy saved.
The report discusses utilities' marketing strategies, including market
research and customer segmentation; media or avenues used to reach customers;
and messaging used with various residential and commercial customer groups to
promote efficiency programs.
Marketing Energy Efficiency also reveals what utilities say is their
single most effective marketing strategy and the best customer segments to
target with each energy efficiency program.
The 74-page report includes an examination of data from a Chartwell survey
of utility energy efficiency marketing or program managers; analysis of
industry trends and best practices in energy efficiency marketing; and 10
in-depth case studies focusing on success stories from utilities such as
Pacific Gas & Electric, National Grid, Progress Energy and Nevada Power.
Marketing Energy Efficiency is available from Chartwell for $795 and is
part of Chartwell's Products, Services & Programs Research Series, which
focuses on utility products, services and marketing issues.
For information on membership or the individual report, contact Kristy
Dickens at (800) 432-5879, (404) 237-9099 or kdickens@chartwellinc.com; or
visit www.chartwellinc.com or Chartwell's Energy Library at
www.energylibrary.com .
ABOUT CHARTWELL INC.
Chartwell is a specialized information provider that facilitates knowledge
exchange among utility professionals responsible for management practices and
technology solutions. Chartwell publishes best practices case studies,
quantitative research and electronic newsletters, and hosts conferences and
other events for utility professionals.
SOURCE Chartwell Inc.

Jennifer Allen of Chartwell, +1-404-237-9099 Ext. 28, jallen@chartwellinc.com