TagLift(TM) 'Green-lights' Online Video Monetization With New Ad Matching Technology

TagLift(TM) 'Green-lights' Online Video Monetization With New Ad Matching
Technology
Your Truman Show, Inc. unveils patent-pending advertising targeting and
matching technology for online video that enables large-scale monetization of
largely untapped UGC video inventory.

ASPEN, Colo., July 31 /PRNewswire/ -- Your Truman Show, Inc.,
(http://www.yourtrumanshow.com), today introduced TagLift
(http://www.taglift.com), the new video advertising targeting technology that,
by aggregating and analyzing viewer preferences from multiple social networks
and video services, enhances metadata and audience profiling to more
accurately match ads to a video. TagLift is the first tool for metadata
validation that leverages user behavior to "green-light" or "red-light"
metadata quality.
News facts about TagLift:
-- TagLift aggregates anonymous behavioral data from multiple social
networks (e.g. MySpace) and online video sites (e.g. YouTube), including
explicit and implicit viewer preference data.
-- TagLift has built an index of tens of million of web videos and
anonymous user profiles and their preferences across multiple networks. The
cross-domain database enables TagLift to enhance a video's metadata and
context with information from multiple, previously unrelated networks.
-- TagLift dynamically identifies and aggregates a different "virtual
community" of viewers with related interests for each web video and produces a
unique audience profile. It enables advertisers to move beyond generic
contextual and demographic targeting and target each video's true audience.
-- TagLift uses proprietary semantic analysis to disambiguate and
correctly define meaning and target categories. The semantic engine maps video
content to the major ad networks' taxonomies and behavioral networks' audience
profiles.
-- The TagLift system returns ad matching data about a video regardless of
whether the video is being watched on its hosting site, or embedded on a
social network page or syndicated to a partner network. Instead of relying on
channel and site targeting, advertisers can "follow" and target a video's
audience regardless of where the video is consumed.
-- By automatically learning about each video's viewer preferences and
identifying misleading or fraudulent metadata, TagLift minimizes the risk of
damaging brand association to inappropriate content.
-- TagLift targeting scales ad matching for millions of videos without
requiring any human intervention, therefore enabling large-scale monetization
of UGC and semi-professional content.
In announcing the new technology at the 17th Annual Aspen Institute
Roundtable on Information Technology, Arturo Artom, YourTrumanShow's Founder
and President, said: "Video on the web can be monetized effectively and on a
large scale. You just need the right tools to automatically match the right ad
with the right audience. Our technology learns about usage patterns and checks
context and metadata against that information. If the quality is good, it
gives the 'green light' to the right ad."
About Your Truman Show, Inc.
With headquarters in San Francisco and a development team in Turin, Italy,
Your Truman Show, Inc. builds social, discovery and advertising targeting
products for video on the web. The company is privately held and was founded
in 2006 by serial entrepreneur Arturo Artom.
SOURCE Your Truman Show, Inc.

Matteo Fabiano of Your Truman Show, Inc., +1-415-947-0490,
matteo@yourtrumanshow.com