Embedded Systems Will Drive Demand for 4G Mobile Data, Report Finds

Including embedded 4G technologies in mobile devices will change dealings
between network operators and device suppliers, says Unstrung Insider

NEW YORK, July 31 /PRNewswire/ -- A major push to include embedded 4G
technologies in a wide range of mobile and consumer devices will create a
built-in market for anticipated 4G services such as mobile WiMax and LTE, but
it also will force some fundamental changes in the mobile industry ecosystem,
particularly in the relationships between network operators and device
suppliers, according to the latest report from Unstrung Insider
(www.unstrung.com/insider), a paid research service from TechWeb's Unstrung
(www.unstrung.com) and Light Reading (www.lightreading.com).
4G Inside: Embedded Modules for Mobile WiMax & LTE analyzes the evolving
4G market, focusing on the key technical and commercial issues affecting
embedded modules based on mobile WiMax and LTE. It evaluates the ecosystems
and business models for LTE and mobile WiMax within the framework of decisions
that device makers must take regarding which, if any, embedded systems to
build into their products. The report explores the primary issues that will
affect the deployment of embedded modules, including spectrum requirements,
intellectual property rights, pricing, and chip requirements. The report
includes profiles of nine leading suppliers of mobile technologies and
explores their strategies for 4G services and embedded devices.
For a list of companies analyzed in this report, please visit:
http://img.lightreading.com/uni/pdf/uni0708_companies.pdf
"For 4G data services to succeed, embedded technologies must find their
way into a wider range of end-user devices -- not just notebooks and handsets,
but also consumer electronics, surveillance cameras, automotive communications
systems, and more," notes John Blau, research analyst with Unstrung Insider
and author of the report. "The ultimate key to success will be the ability of
chip makers to develop higher-performance, lower-power, smaller, and cheaper
chips."
Technology development is just one part of the challenge facing the mobile
industry regarding next-gen data services, Blau says. "The brains to develop
these chips are arguably out there, but the economies of scale needed to drive
down costs will only come with sufficient demand, which is linked to network
coverage -- which, in turn, is linked to a complex mix of spectrum,
technology, intellectual property rights, and industrial politics," he
explains.
Key findings of 4G Inside: Embedded Modules for Mobile WiMax & LTE
include:
-- New 4G systems could lead to an entirely new way of thinking about
system-on-chip architectures in the semiconductor industry
-- Intel expects a range of royalty rates for mobile WiMax essential
patents to be announced within the next month
-- A boost for embedded modules could come from MIMO, which Texas
Instruments believes will be first introduced in laptops
-- The GSM Association is studying how to make HSPA and later LTE-enabled
devices easily recognizable, similar to the successful WiFi branding
4G Inside: Embedded Modules for Mobile WiMax & LTE provides critical
insight and analysis for a range of industry participants, including:
-- Mobile network operators needing insight into the development of
technologies and products that will enable rapid uptake of 4G data services,
and the timing for when those products will become available
-- Chip suppliers looking for an independent assessment of the market
opportunity for embedded mobile WiMax and LTE modules
-- Mobile device makers needing a competitive overview of the emerging
embedded 4G module sector
-- Investors seeking a better understanding of how the mobile WiMax and
LTE sectors will develop, and which technology suppliers are most likely to
emerge as the winners
4G Inside: Embedded Modules for Mobile WiMax & LTE is available as part of
an annual single-user subscription (12 monthly issues) to Unstrung Insider,
priced at $1,595. Individual reports are available for $900 (single-user
license).
To subscribe, or for more information, please visit:
www.unstrung.com/insider. For more information on all of Light Reading's
Insider services, please visit www.lightreading.com/research.
To request a free executive summary of the report, or for details on
multi-user licensing options, please contact:
Jeff Claudino
Director of Sales
Insider Research Services
619-229-9940
claudino@lightreading.com

Press/analyst contact:

Dennis Mendyk
Managing Director
Insider Research Services
201-587-2154
mendyk@heavyreading.com

About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the ultimate
source for technology and financial analysis of the communications industry,
leading the media sector in terms of traffic, content, and reputation. It
reaches an extensive audience of executives and technologists within the
telecom and enterprise networking communities, as well as the
financial/industry analysts and investors who track these sectors. Light
Reading was acquired by United Business Media in August 2005, and operates as
a unit of UBM.
About TechWeb
TechWeb (techweb.com/aboutus), the global leader in business technology
media, is an innovative business focused on serving the needs of technology
decision-makers and marketers worldwide. TechWeb produces the most respected
and consumed media brands in the business technology market. Today, more than
13.3 million* business technology professionals actively engage in our
communities created around our global face-to-face events Interop, Web 2.0,
Black Hat and VoiceCon; online resources such as the TechWeb Network, Light
Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The
Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology
magazines. TechWeb also provides end-to-end services ranging from
next-generation performance marketing, integrated media, research, and analyst
services. TechWeb is a division of United Business Media, a global provider of
news distribution and specialist information services with a market
capitalization of more than $2.5 billion.
* 13.3 million business decision-makers: based on # of monthly connections
SOURCE Unstrung Insider

Jeff Claudino, Director of Sales, +1-619-229-9940, claudino@lightreading.com,
or press & analysts, Dennis Mendyk, Managing Director, +1-201-587-2154,
mendyk@heavyreading.com, both of Insider Research Services, for Unstrung
Insider