Research and Markets: In April 2007, Hershey Entered Into a Joint Venture Agreement...

Research and Markets: In April 2007, Hershey Entered Into a Joint Venture Agreement With Godrej Beverages and Foods

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/77c33d/premium_company_pr)
has announced the addition of the "Premium Company Profile: The
Hershey Company" company profile to their offering.

Introduction

The Hershey Company seeks to achieve growth and long-term value
creation in its activities by creating competitive advantages based on
differentiated products and achieving strong market positions. To
achieve industrial growth, the company continuously focuses on
building brands, improving its marketing strategy, widening its
distribution channels, and entering into strategic business alliances.

Scope

Contains corporate strategy, value chain presence and SWOT
Analysis. Provides detailed business description, segment analysis,
5-year financial trends, key products and key competitors. Includes
information on suppliers/partners, shareholding structure and key
employees with biographies.

Highlights

The Hershey Company (Hershey) is engaged in manufacturing,
marketing, and distribution of chocolate candy products, sugar
confectionery products, refreshment and snack products, and food and
beverage enhancers. These are marketed under more than 50 brand names.
In April 2007, Hershey entered into a joint venture agreement with
Godrej Beverages and Foods for manufacturing and distributing
confectionery products, snacks and beverages in India. In 2007, the
company intends to continue focusing on the growth of its core brands,
invest in the innovation of new products, refocus snack portfolio for
maintaining its market share in the US market, and expand globally.

Reasons to Purchase

Access all the important information and analysis on the company
in a single report. Understand company's strengths, weaknesses,
opportunities and threats along with business strategy and value
chain. Gain access to company's adjusted five year financial data
along with key ratios and market capitalization.

Key Topics Covered:

Overview 1

Catalyst 1

Summary 1

Company Structure 5

Company Overview and Key Facts 5

Business Description 6

History 7

Company Locations and Subsidiaries 9

Company Financials 10

Overview 10

Revenue by Geography 10

Products and Services List 11

Major Products and Services 11

List of Products 11

List of Brands 12

Competitors and strategic business relationships 13

Top Competitors 13

List of Competitors 13

Suppliers and Partners 14

Clients 15

Shareholding Structure 16

Strategy 17

Company Statement 17

Strategy 20

Corporate Social Responsibility 22

SWOT Analysis 24

Overview 24

Strengths 25

Weaknesses 27

Opportunities 28

Threats 29

Value Chain Analysis 30

Overview 30

Raw Materials 31

Manufacturing 31

Distribution and sales 31

Marketing 31

Key Employees 33

List of Key Employees 33

Key Employee Biographies 34

Financial and Operational Overview 40

Financial Overview 40

Key Industry-specific Ratios 42

APPENDIX 43

Data Definitions 43

Ask the analyst 43

Our consulting 43

Disclaimer 43

TABLES

Table 1: The Hershey Company - Key Facts 5

Table 2: The Hershey Company - Other Locations and Subsidiaries 9

Table 3: The Hershey Company - Revenue by Geography, 2005-2006 ($
Mn) 10

Table 4: The Hershey Company - List of Products 11

Table 5: The Hershey Company - List of Brands 12

Table 6: The Hershey Company - List of Competitors 13

Table 7: The Hershey Company - Key Shareholders 16

Table 8: The Hershey Company - SWOT Analysis Summary 24

Table 9: The Hershey Company - Value Chain Analysis 30

Table 10: The Hershey Company - Key Employees 33

Table 11: The Hershey Company - Financial and Operational
Highlights, 2002-2006 ($ Mn) 40

Table 12: The Hershey Company - Key Industry-specific Ratios,
2002-2006 42

Table 13: The Hershey Company - Data Definitions 43

For more information visit
http://www.researchandmarkets.com/research/77c33d/premium_company_pr.

Source: Datamonitor

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
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