SIIA Chicago Brown Bag Lunch to Address Leveraging Web 2.0 for B2B Customer Acquisition

SIIA Chicago Brown Bag Lunch to Address Leveraging Web 2.0 for B2B Customer
Acquisition

Seasoned Executives to Discuss Internet B2B Marketing at September 24 Panel
Hosted by Lee Greenhouse

WASHINGTON, July 31 /PRNewswire-USNewswire/ -- How have emerging technologies
such as online advertising, search engine optimization, user-generated content
and social media impacted the ways that businesses attract customers? What
are the most effective marketing techniques in the business-to-business
environment? Are there significant differences between B2B and B2C marketing,
or do the basics apply no matter the audience?

Today, the Software & Information Industry Association's (SIIA) Content
Division announced its "Chicago Brown Bag Lunch: Using the Internet for B2B
Customer Acquisition," the latest in the organization's national series
addressing current, cutting-edge industry issues.

The September 24, 2008, panel discussion, to be held at the Chicago offices of
Holland & Knight LLP, will be moderated by Lee Greenhouse, President of
Greenhouse Associates. Mr. Greenhouse provides product and market strategies
to leading online publishers, media companies, information businesses and
software companies. His expertise includes: market research, business planning
and development, competitive analysis, due diligence, and process improvement.

As part of the panel discussion, experienced marketing executives who have
successfully used the Internet to acquire customers will share their expertise
and case studies of what has (and has not) worked for them.

What: "Chicago Brown Bag Lunch: Using the Internet for B2B Customer
Acquisition"

When: September 24, 2008
11:30am - 1:30pm CT

Where: Holland & Knight LLP
131 S. Dearborn St., Suite 3000
Bua Conference Room
Chicago, IL 60603

For more details regarding the event, please visit siia.net/events

Media interested in participating in the event, or in speaking with SIIA
ContentDivision Vice President Ed Keating, should contact Beth Dozier at
202-429-1833 or bethdozier@rationalpr.com.

About SIIA

The Software & Information Industry Association (SIIA) is the principal trade
association for the software and digital content industry. SIIA provides
global services in government relations, business development, corporate
education and intellectual property protection to more than 550 leading
software and information companies. For further information, visit
www.siia.net.

SIIA Communications Contact: Eileen Bramlet, 703.927.2022, ebramlet@siia.net
Rational PR Contact: Beth Dozier, 202.429.1833, bethdozier@rationalpr.com

SOURCE Software & Information Industry Association

SIIA Communications: Eileen Bramlet, +1-703-927-2022, ebramlet@siia.net, or
Rational PR: Beth Dozier, +1-202-429-1833, bethdozier@rationalpr.com