quadrantONE Announces New CEO

Andy Ellenthal, Online Sales Innovator and Builder of Advertising Sales
Organizations, to Lead quadrantONE's Next Phase of Growth

NEW YORK, July 31 /PRNewswire/ -- quadrantONE, a joint venture of major
media companies that focuses on premium advertisers seeking high-quality
audiences and national reach, announced today that Andy Ellenthal has been
named the company's full-time CEO. Since its formation in February,
quadrantONE had been led part-time on an interim basis by Dana Hayes, who will
remain a quadrantONE board member and resume his full-time duties as Senior
Vice President of Sales at Tribune Interactive. Launched earlier this year,
quadrantONE's investors include Tribune Company, Gannett Co., Inc., Hearst
Corporation and The New York Times Company.
Michael Zimbalist, speaking for quadrantONE's Board of Directors said, "We
are delighted to announce Andy's appointment as CEO, and are thrilled to have
someone with his entrepreneurial background and proven track record as a
builder of online sales teams, to lead quadrantONE in its next phase of
growth. We also thank Dana Hayes for successfully guiding quadrantONE through
its launch, and we look forward to Dana's continued insights and guidance as
an active member of the board."
Ellenthal comes to quadrantONE from his most recent position as Senior
Vice President at Visible World, where he played a key role in helping the
company build its revenue streams, and increase sales. Prior to that, he
served as a senior executive at PointRoll, where he dramatically increased the
company's sales and revenues, and retooled and redirected the company's sales
management and operational structure. Ellenthal has been in the online
advertising space for almost ten years and brings with him a potent
combination of media sales, technological savvy, and creativity.
Ellenthal said, "quadrantONE represents a unique opportunity to leverage
my expertise in media sales to help solve the important problem of agencies
and national advertisers - whether being able to easily execute large national
buys through aggregated local inventory, or purchase high quality sites and
audiences as an alternative to the portals." He concluded, "Having already
made significant progress lining up advertising partners and growing our
affiliate network, I am excited about joining quadrantONE at such an important
time, and look forward to making quadrantONE the driving force in local media
for national advertisers."
Since launching in February, the quadrantONE network has developed a reach
of nearly 40 million monthly unique visitors [Source: Comscore, May, 2008].
quadrantONE, for the first time, offers advertisers the capability to
consistently deliver their brands and messages on a national scale through
advertising with the well-established and trusted online newspaper and
broadcasting sites of the participating media companies.
The quadrantONE network covers the nation's top markets including New
York, Los Angeles, Chicago, San Francisco, Boston, Atlanta, Houston, Phoenix,
Detroit, Dallas, Philadelphia, Washington, D.C., Baltimore, Cincinnati,
Denver, Orlando, San Antonio, Sarasota, Ft. Lauderdale, San Jose and Albany,
N.Y. A full list of participating Web sites is available at
www.quadrantONE.com.
As CEO, Andy Ellenthal will be based in Manhattan, and can be reached at
aellenthal@quadrantone.com.
About Andy Ellenthal
Andy Ellenthal is a top online sales management professional with close to
20 years of experience building and leading companies in the advertising sales
space. Among others, he has held senior positions with Visible World,
PointRoll, and Doubleclick. Before entering the online advertising space,
Ellenthal worked in print media sales for niche technology and lifestyle
publications. He is a graduate of Trinity University, San Antonio, and lives
in Old Greenwich, CT, with his wife and four children.
About quadrantONE
quadrantONE enters the marketplace with a new approach to selling premium
online advertising to national brands. This well-funded online startup offers
a cohesive national alliance of hundreds of local, credible Web sites. Backed
by four of the nation's top media companies, quadrantONE offers exclusive ad
inventory (home page, sports, business, entertainment, etc) on premium news
and information sites across the nation's top local markets. For the first
time, advertisers can consistently deliver their brand and message on a
national scale in context with local relevancy in environments they know and
that consumers trust.
To advertise with quadrantONE, contact:
Donna Stokley, Senior Vice President, Sales
dstokley@quadrantone.com
213-473-2557

To become a quadrantONE affiliate company, contact:
Mimi Wotring, Vice President, Affiliations Operations
Mwotring@quadrantone.com
312-222-7830

About Tribune Company
Tribune is America's largest employee-owned media company, operating
businesses in publishing, interactive and broadcasting. In publishing,
Tribune's leading daily newspapers include the Los Angeles Times, Chicago
Tribune, Newsday (Long Island, N.Y.), The Sun (Baltimore), South Florida
Sun-Sentinel, Orlando Sentinel and Hartford Courant. The company's
broadcasting group operates 23 television stations, Superstation WGN on
national cable, Chicago's WGN-AM and the Chicago Cubs baseball team. Popular
news and information Web sites complement Tribune's print and broadcast
properties and extend the company's nationwide audience.
About Gannett Co., Inc.
Gannett (NYSE: GCI) is a leading international news and information
company that publishes 85 daily newspapers in the USA, including USA TODAY,
the nation's largest-selling daily newspaper. The company also owns nearly
1,000 non-daily publications in the USA and USA WEEKEND, a weekly newspaper
magazine. Gannett subsidiary Newsquest is the United Kingdom's second largest
regional newspaper company. Newsquest publishes nearly 300 titles, including
18 daily newspapers, and a network of prize-winning Web sites. Gannett also
operates 23 television stations in the United States and is an Internet leader
with sites sponsored by its TV stations and newspapers including USATODAY.com,
one of the most popular news sites on the Web.
About Hearst Corporation
Hearst Corporation (www.hearst.com) is one of the nation's largest
diversified media companies. Its major interests include ownership of 12 daily
and 31 weekly newspapers, including the San Francisco Chronicle, Houston
Chronicle and Albany Times Union; as well as interests in an additional 47
daily and 38 non-daily newspapers owned by MediaNews Group which include the
Denver Post and Salt Lake Tribune; nearly 200 magazines around the world,
including Cosmopolitan and O, The Oprah Magazine; 29 television stations
through Hearst-Argyle Television (NYSE: HTV) which reach a combined 18% of
U.S. viewers; ownership in leading cable networks, including Lifetime, A&E,
The History Channel and ESPN; as well as business publishing, including a
joint venture interest in Fitch Ratings; Internet businesses, television
production, newspaper features distribution and real estate.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2007
revenues of $3.2 billion, includes The New York Times, the International
Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more
than 50 Web sites, including NYTimes.com, Boston.com and About.com. The
Company's core purpose is to enhance society by creating, collecting and
distributing high-quality news, information and entertainment.
Media contact:
Michael G. Frenkel
M. Frenkel Communications
212-808-6556/Mobile: 201-317-7035
michael@mfcpr.com

SOURCE quadrantONE

Michael G. Frenkel of M. Frenkel Communications, +1-212-808-6556, Mobile:
+1-201-317-7035, or michael@mfcpr.com