Mark Weiner Joins PRIME Research as CEO of North America

PRIME Continues Global Expansion; Adds Ninth Office

MAINZ, Germany, July 31 /PRNewswire/ -- Mark Weiner, former CEO of
Delahaye and senior vice president/global research director at Ketchum, has
joined global communications research consulting firm PRIME Research as CEO of
North America.
"Since the time of its birth as an academic research institute in Germany
in 1987, PRIME has expanded globally to become one of the world's largest
public relations research consultancies with a talented team of 100 account
directors, 600 analysts, advanced technologies and a complete portfolio of
services, including a robust pipeline of new offerings," said Weiner. "I look
forward to building upon the firm's great reputation for providing superior
communications research and evaluation solutions."
The author of "Unleashing the Power of PR" (John Wiley & Sons), Weiner
brings to PRIME a deep understanding of the marketing and communication
professions. He is an editorial advisory board member for the Public Relations
Society of America's Strategist and PR News. Weiner is a former chair of the
Institute for Public Relations Measurement Commission and a frequent speaker
and writer on issues concerning communication, public relations, corporate
reputation, and integrated marketing communications.
PRIME founder and president Dr. Rainer Mathes said: "Adding Mark Weiner to
our already well-established team of 40 analysts and consultants in the US is
a great asset to PRIME. His reputation for innovation, his thought-leadership
and his experience as a business steward are a strong complement to PRIME's
expertise in serving many of the world's great companies."
Working with Mark on the American leadership team is Derek Tronsgard,
Director and founder of PRIME's US office in Ann Arbor, Michigan. Weiner is
working from his Connecticut base. He can be reached at 203-414-8482 and
weiner@prime-research.com.
About PRIME:
A communications research innovator, PRIME Research ranks among the
largest global public relations research firms with operations in six
continental hubs and serving clients in 35 countries in the Americas, Western
and Eastern Europe, the Middle East, Africa, Australia and Asia. With fifteen
industry practice areas as well as a complete array of public relations
research, evaluation and consulting services, PRIME leverages its marketing
and corporate communications expertise to help clients to build brands and
reputations. For more information on PRIME, visit www.prime-research.com .
SOURCE PRIME Research

Irene Joest of PRIME Research, +49 6131 2180-311, joest@prime-institute.com