Strategy Analytics: Mobile Users Rate Apple Apps Store a Success

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Thu Jul 31, 2008 11:07am EDT 

Simple Purchase Process and Compelling Content Attract Mobile
                                 Users
BOSTON--(Business Wire)--
The Strategy Analytics Wireless Media Lab has released, "Apple's
Apps Store Success Builds on Speed, Usability, Content and Flat-Rate
Data Pricing," which evaluates the usability of the recently launched
Apple Apps Store, and provides insight into which applications most
attract users.

   Purchasing and downloading an application using the iPhone App
Store is a straightforward 3-click process (excluding password entry).
As a result, all participants in this evaluation exhibited high levels
of satisfaction, since they were able to successfully locate and
download an application.

   "By making the purchase, download and installation process as
simple as 3 clicks (excluding password entry), Apple's unparalleled
interface rewards those who explore Apple Apps with a successful
transaction," commented Paul Brown, Senior User Experience Research
Analyst at Strategy Analytics. "This reinforces confidence and
promotes further exploration, discovery and sales."

   Kevin Nolan, Vice President at Strategy Analytics added, "By
giving away relevant, useful applications for free, Apple reassures
users that the Apps Store is worth exploring for useful, quality
content."

   About Strategy Analytics

   Strategy Analytics, Inc focuses on market opportunities and
disruptive forces in the areas of Automotive Electronics and
Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent
Systems Implementation Strategies and High Frequency Market
intelligence. Headquartered in Boston, MA, with offices in the UK,
France, Germany, Japan, S. Korea and China, Strategy Analytics works
with clients through annual multi-client services, management team
workshops and custom consulting engagements. For more information,
please visit www.strategyanalytics.com

Strategy Analytics, Inc
US Contact:
Christopher Dodge, 1-619-947-3983
cdodge@strategyanalytics.com
or
Chris Schreiner, 1-520-494-2638
cschreiner@strategyanalytics.com
or
European Contact:
Paul Brown, +44(0) 1908 423 612
pbrown@strategyanalytics.com

Copyright Business Wire 2008
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