Northwest Airlines Launches Fully Redesigned nwa.com

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Thu Jul 31, 2008 11:10am EDT

EAGAN, Minn.--(Business Wire)--
Northwest Airlines (NYSE: NWA) announced today the final phase of
its redesign of nwa.com, bringing customers an even more intuitive
website with personalized products and easy navigation.

   The WorldPerks(R), check-in and booking sections of the site were
previously launched in the new design. Today's final launch caps an 18
month effort to build a design around customer needs and convenience.

   "The redesign of nwa.com took into account customer focus groups,
feedback and our web tracking tools and analysis," said Al Lenza,
Northwest Airlines' vice president of e-commerce. "With our latest
online enhancements, we are bringing our customers an easier and more
personalized way to manage their travel."

   The new site utilizes a wider page layout consistent with standard
screen sizes, a simplified design with tabs to emphasize functions
customers use most and easier navigation for novice users.

   Northwest customers can still manage their reservations,
WorldPerks accounts and travel itineraries, but the new site adds
additional flight search capabilities on the home page and a
personalized "My NWA Info" page so customers can see all of their
Northwest information in one place.

   Northwest maintains more than 10,000 pages on our worldwide sites
serving customers in English, Japanese, Traditional and Simplified
Chinese, Korean, French and Spanish languages. Launching in 1996,
nwa.com underwent its first major overhaul in 2003, becoming one of
Northwest's primary customer communication tools.

   For more information and answers to frequently asked questions,
visit http://www.nwa.com/features/redesignfaq/.

   Northwest Airlines is one of the world's largest airlines with
hubs at Detroit, Minneapolis/St. Paul, Memphis, Tokyo and Amsterdam.
Northwest, with its regional partners, operates approximately 2,400
daily departures. Northwest is a member of SkyTeam, an airline
alliance that offers customers one of the world's most extensive
global networks. Northwest and its travel partners serve more than
1,000 cities in excess of 160 countries on six continents.

Northwest Airlines

Copyright Business Wire 2008
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