Philip Morris International Inc. (PMI) Announces Agreement to Acquire Rothmans Inc.

Revises Second Quarter 2008 Results

Reaffirms Annual Guidance

-- PMI to commence a tender offer to acquire all outstanding
common stock of Rothmans Inc. for CAD $30.00 per share, an
aggregate transaction value of approximately CAD $2.0 billion

-- Completion of the tender offer expected by September 30, 2008

-- Transaction immaterial to PMI's adjusted 2008 full-year
results and modestly accretive to earnings per share in 2009

-- Second quarter 2008 results revised to record an after-tax,
non-cash charge of $124 million related to the finalization of
Rothmans Inc. and Rothmans, Benson & Hedges Inc.'s separately
announced settlement with the Government of Canada and all ten
provinces

-- Second quarter 2008 diluted and basic earnings per share
revised from $0.86 to $0.80 and from $0.87 to $0.81,
respectively, as per attached schedules

-- PMI reaffirms its forecast for 2008 full-year adjusted diluted
earnings per share, projecting growth of approximately 19% to
21% to a range of $3.32 to $3.38 from a 2007 pro-forma
adjusted base of $2.79
NEW YORK--(Business Wire)--
Regulatory News:

Philip Morris International Inc. (NYSE / Euronext Paris: PM)
announced today that the company has entered into an agreement with
Rothmans Inc. (Rothmans) to purchase, by way of a tender offer, all of
the outstanding common shares of Rothmans. The agreement and related
offer have the full support of the Board of Directors of Rothmans.

Rothmans' sole holding is a 60% interest in Rothmans, Benson &
Hedges Inc. (RBH). The remaining 40% interest in RBH is currently
owned by PMI and, as a result of this transaction, RBH will become
wholly owned by PMI. PMI and Rothmans have been joint shareholders of
RBH since 1986.

PMI agreed to make the offer following Rothmans' and RBH's
finalization of the CAD $550 million settlement, announced today in a
separate release issued by Rothmans, with the Government of Canada and
all ten provinces. The settlement resolves the Royal Canadian Mounted
Police's investigation relating to products exported from Canada by
RBH during the 1989-1996 period.

"This proposed acquisition is a win-win for both Rothmans and PMI
shareholders," said Louis C. Camilleri, Chairman and Chief Executive
Officer of PMI. "Rothmans shareholders will receive a significant cash
premium and PMI consolidates its presence in a market that we deem
financially attractive and of strategic importance going forward. The
transaction is projected to be modestly accretive to PMI's earnings
per share in 2009. We look forward to welcoming the talented
management team and employees of RBH into the PMI family and building
upon their solid track record of growth," said Mr. Camilleri.

Revision of 2008 Second Quarter Results

As a result of the finalization of the settlement by Rothmans and
RBH described above, PMI has revised its second quarter 2008 results
to record an after-tax, non-cash charge of $124 million. The charge,
which will be included in the operating results of the Latin America
segment, represents the present value of PMI's 40% equity interest in
RBH's portion of the settlement (CAD $350 million) and will reduce
PMI's reported second quarter net earnings by $124 million to $1.7
billion. Diluted and basic earnings per share will be revised from
$0.86 to $0.80 and from $0.87 to $0.81, respectively, as per the
attached schedules.

Reaffirms 2008 Annual Guidance

PMI anticipates that the transaction will not affect 2008
full-year results and will be modestly accretive to earnings per share
in 2009.

Consequently, PMI reaffirms its forecast for 2008 adjusted
full-year diluted earnings per share, previously announced on July 23,
projecting growth of approximately 19% to 21% to a range of $3.32 to
$3.38 from a 2007 pro-forma adjusted base of $2.79.

Transaction

Under the terms of the agreement, PMI will launch a public tender
offer to purchase all of the outstanding common stock of Rothmans for
CAD $30.00 per share in cash, for an aggregate transaction value of
approximately CAD $2.0 billion on a fully-diluted basis. The all-cash
offer represents a premium of approximately 16.9% over Rothmans'
twenty-day volume-weighted average trading price on the Toronto Stock
Exchange through July 30, 2008, prior to the public disclosure of the
CAD $550 million settlement reached by Rothmans and RBH with the
Government of Canada and all provinces.

The Board of Directors of Rothmans, based on the recommendation of
a special committee of independent directors and upon consultation
with its financial and legal advisors, has determined that the offer
is fair to Rothmans shareholders from a financial point of view, is in
the best interests of Rothmans and that Rothmans shareholders should
accept the offer and tender their shares. Rothmans has also received
an opinion from its financial advisor, BMO Nesbitt Burns (a leading
North American financial services provider), that the offer is fair
from a financial point of view.

Full details of the offer, and the reasons for the recommendation
of the Rothmans Board of Directors that Rothmans shareholders tender
their shares, are expected to be mailed to Rothmans shareholders
within ten days from the date of this release. A copy of the agreement
will also be publicly filed in Canada and made available on SEDAR at
www.sedar.com and will be filed by PMI with the SEC in the United
States.

The tender offer is expected to commence within ten days from the
date of this release, will remain open for acceptance for a minimum of
35 days and is expected to be completed by September 30, 2008. PMI's
obligation to acquire the tendered shares will be subject to various
conditions, including (i) the valid deposit of at least 66-2/3% of the
outstanding shares on a fully-diluted basis; (ii) receipt of
Competition Act and Investment Canada approvals; and (iii) the
non-occurrence of a material adverse effect. If these conditions are
met, PMI will purchase the shares tendered by shareholders in the
offer. Following completion of the tender offer, PMI expects to enter
into a second-step transaction, pursuant to which each Rothmans share
that was not tendered will be converted into the right to receive CAD
$30.00 in cash. Upon completion of this second-step transaction,
Rothmans will become a wholly-owned indirect subsidiary of PMI.

Synergies

Successful completion of the transaction will allow the Canadian
business to fully benefit from PMI's global infrastructure. Cost
savings and productivity improvement opportunities are expected
through purchasing synergies for tobacco and raw materials,
participation in supply contracts with PMI's global suppliers,
increased investment in state-of-the-art manufacturing equipment and
processes, lower financing costs, administrative cost savings
associated with Rothmans ceasing to be a stand-alone publicly-traded
company and the use of PMI's shared service infrastructure.

Canadian Tobacco Market

Total cigarette volume is estimated to have reached 38 billion
units in 2007. The tax-paid market of approximately 30 billion units
is mainly supplied by three major manufacturers. RBH has been the only
growing major manufacturer in the highly profitable Canadian market
and its share reached 33% in 2007.

The Canadian tobacco market consists primarily of Virginia-type
cigarettes which account for approximately 99% of the overall market.
In addition to cigarettes, a key feature of the Canadian market is the
presence of a sizeable segment of fine cut tobacco, estimated to
represent a cigarette equivalent of 2.8 billion units in 2007.
According to the latest available data, RBH's share of the fine cut
market in 2006 was approximately 57%.

A notable development in the Canadian market in recent years has
been the emergence and subsequent growth of the value category which
has grown, at the expense of the premium segment, from approximately
16% of the tax-paid market in 2003 to approximately 54% in 2007. RBH
is the market leader in the value category with an approximate share
of 47% and holds a 17% share of the premium segment.

About Rothmans Inc.

Rothmans Inc. (Rothmans) is a publicly-traded Canadian company
listed on the Toronto Stock Exchange under the symbol "ROC". Its sole
asset is a 60% shareholding in Rothmans, Benson & Hedges Inc. (RBH),
Canada's second-largest tobacco company. RBH currently employs more
than 750 people at its head office in Toronto, its sales offices
across Canada and its manufacturing facilities in Brampton, Ontario
and Quebec City, Quebec.

RBH manufactures and distributes a range of tobacco products, but
primarily cigarettes. Its premium brand portfolio includes Benson &
Hedges, Craven A, Rothmans and Belmont. Its value brand portfolio
includes Accord, Number 7, Canadian Classics and Mark Ten. In
addition, the company has various fine cut and roll-your-own products.

RBH's cigarette volume has grown at a CAGR of 1.2% over the 2004
to 2008 fiscal year period. Operating income has grown at a CAGR of
6.0% over the same period to reach an estimated CAD $ 327 million in
the 2008 fiscal year ended March 31, 2008.

On July 30, 2008, Rothmans closing stock price was CAD $26.17 and
had a market capitalization of approximately CAD $1.8 billion.

About Philip Morris International Inc.

Philip Morris International Inc. (PMI) is the leading
international tobacco company, with seven of the world's top 15
brands, including Marlboro, the number one cigarette brand worldwide.
PMI has more than 75,000 employees and its products are sold in
approximately 160 countries. In 2007, the company held an estimated
15.6% share of the total international cigarette market outside of the
U.S. For more information, see www.pmintl.com.

Forward-Looking and Cautionary Statements

This press release contains projections of future results and
other forward-looking statements that involve a number of risks and
uncertainties and are made pursuant to the Safe Harbor Provisions of
the Private Securities Litigation Reform Act of 1995. The following
important factors could cause actual results and outcomes to differ
materially from those contained in such forward-looking statements.

Philip Morris International Inc. and its tobacco subsidiaries
(PMI) are subject to intense price competition; changes in consumer
preferences and demand for their products; fluctuations in levels of
customer inventories; increases in raw material costs; the effects of
foreign economies and local economic and market conditions;
unfavorable currency movements and changes to income tax laws. Their
results are dependent upon their continued ability to promote brand
equity successfully; to anticipate and respond to new consumer trends;
to develop new products and markets and to broaden brand portfolios in
order to compete effectively; and to improve productivity.

PMI is also subject to legislation and governmental regulation,
including actual and potential excise tax increases; discriminatory
excise tax structures; increasing marketing and regulatory
restrictions; the effects of price increases related to excise tax
increases on consumption rates and consumer preferences within price
segments; health concerns relating to the use of tobacco products and
exposure to environmental tobacco smoke; privately imposed smoking
restrictions; and governmental investigations.

PMI is subject to litigation, including risks associated with
adverse jury and judicial determinations, and courts reaching
conclusions at variance with the company's understanding of applicable
law. It is possible that PMI's consolidated results of operations,
cash flows or financial position could be materially affected in a
particular fiscal quarter or fiscal year by an unfavorable outcome or
settlement of certain pending litigation.

PMI is further subject to other risks detailed from time to time
in its publicly filed documents, including the Form 10 and its
Quarterly Report on Form 10-Q for the period ended March 31, 2008. PMI
cautions that the foregoing list of important factors is not complete
and does not undertake to update any forward-looking statements that
it may make.

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*T

Schedule 1
PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Condensed Statements of Earnings
For the Quarters Ended June 30,
(in millions, except per share data)
(Unaudited)

2008 2007 % Change
--------------------------
Net revenues $16,703 $13,948 19.8 %
Cost of sales 2,462 2,244 9.7 %
Excise taxes on products (*) 9,994 8,113 23.2 %
---------------
Gross profit 4,247 3,591 18.3 %
Marketing, administration and research
costs 1,553 1,275
Asset impairment and exit costs 48 76
---------------
Operating companies income 2,646 2,240 18.1 %
Amortization of intangibles 7 6
General corporate expenses 31 17
---------------
Operating income 2,608 2,217 17.6 %
Interest expense, net 61 3
---------------
Earnings before income taxes and minority
interest 2,547 2,214 15.0 %
Provision for income taxes 790 668 18.3 %
---------------
Earnings before minority interest 1,757 1,546 13.6 %
Minority interest in earnings, net of
income taxes 65 63
---------------
Net earnings $ 1,692 $ 1,483 14.1 %
===============

Per share data:
Basic earnings per share $ 0.81 $ 0.70 15.7 %
===============

Diluted earnings per share $ 0.80 $ 0.70 14.3 %
===============
Weighted average number of
shares outstanding
- Basic (**) 2,095 2,109 (0.7)%
- Diluted (**) 2,108 2,109 - %
*T

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(*) The segment detail of excise taxes on products sold
for the quarters ended June 30, 2008 and 2007
is shown on Schedule 2.
(**) For the quarter ended June 30, 2007, basic and diluted
earnings per share are calculated based on the number
of our shares distributed by Altria on the Distribution Date.
*T

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Schedule 2
PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Selected Financial Data by Business Segment
For the Quarters Ended June 30,
(in millions)
(Unaudited)

Net Revenues
------------------------------------------
European Latin
Union EEMA Asia America Total
-----------------------------------------
2008 $8,279 $3,802 $3,170 $1,452 $16,703
2007 6,867 3,103 2,787 1,191 13,948
% Change 20.6% 22.5% 13.7% 21.9% 19.8%

Reconciliation:
----------------------------
For the quarter ended
June 30, 2007 $6,867 $3,103 $2,787 $1,191 $13,948

Acquired businesses - - - - -
Currency 1,275 303 158 71 1,807
Operations 137 396 225 190 948
-----------------------------------------
For the quarter ended
June 30, 2008 $8,279 $3,802 $3,170 $1,452 $16,703
=========================================

(*) The detail of excise
taxes on products sold
is as follows:
2008 $5,635 $1,869 $1,566 $ 924 $ 9,994
2007 $4,568 $1,472 $1,346 $ 727 $ 8,113

2008 Currency increased
excise taxes as follows: $ 891 $ 168 $ 66 $ 44 $ 1,169
*T

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Schedule 3
PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Selected Financial Data by Business Segment
For the Quarters Ended June 30,
(in millions)
(Unaudited)

Operating Companies Income
---------------------------------------
European Latin
Union EEMA Asia America Total
---------------------------------------
2008 $1,287 $ 813 $ 523 $ 23 $2,646
2007 1,075 634 429 102 2,240
% Change 19.7% 28.2% 21.9% (77.5)% 18.1%

Reconciliation:
------------------------------
For the quarter ended
June 30, 2007 $1,075 $ 634 $ 429 $ 102 $2,240

Asset impairment and exit
costs - 2007 59 - 6 11 76
Asset impairment and exit
costs - 2008 (48) - - - (48)
Equity loss from RBH legal
settlement - 2008 - - - (124) (124)

Acquired businesses - - - 13 13
Currency 210 34 29 4 277
Operations (9) 145 59 17 212
---------------------------------------
For the quarter ended
June 30, 2008 $1,287 $ 813 $ 523 $ 23 $2,646
=======================================
*T

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Schedule 4
PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Condensed Statements of Earnings
For the Six Months Ended June 30,
(in millions, except per share data)
(Unaudited)

2008 2007 % Change
------------------------
Net revenues $32,302 $27,216 18.7%
Cost of sales 4,761 4,365 9.1%
Excise taxes on products (*) 19,263 15,832 21.7%
---------------
Gross profit 8,278 7,019 17.9%
Marketing, administration and research costs 2,724 2,487
Asset impairment and exit costs 71 138
---------------
Operating companies income 5,483 4,394 24.8%
Amortization of intangibles 16 12
General corporate expenses 44 34
---------------
Operating income 5,423 4,348 24.7%
Interest expense, net 136 13
---------------
Earnings before income taxes and minority
interest 5,287 4,335 22.0%
Provision for income taxes 1,601 1,286 24.5%
---------------
Earnings before minority interest 3,686 3,049 20.9%
Minority interest in earnings, net of income
taxes 127 121
---------------
Net earnings $3,559 $2,928 21.6%
===============

Per share data: (**)
Basic earnings per share $1.69 $1.39 21.6%
===============

Diluted earnings per share $1.69 $1.39 21.6%
===============
Weighted average number of
shares outstanding
- Basic (***) 2,101 2,109 (0.4)%
- Diluted (***) 2,108 2,109 -%
*T

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(*) The segment detail of excise taxes on products sold
for the six months ended June 30, 2008 and 2007
is shown on Schedule 5.
(**) Basic and diluted earnings per share are computed for
each of the periods presented. Accordingly, the sum
of the quarterly earnings per share amounts may not agree
to the year-to-date amounts.
(***) For the six months ended June 30, 2007, basic and diluted
earnings per share are calculated based on the number of
our shares distributed by Altria on the Distribution Date.
*T

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Schedule 5
PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Selected Financial Data by Business Segment
For the Six Months Ended June 30,
(in millions)
(Unaudited)

Net Revenues
-----------------------------------------
European Latin
Union EEMA Asia America Total
-----------------------------------------
2008 $15,737 $7,414 $6,292 $2,859 $32,302
2007 13,421 5,893 5,537 2,365 27,216
% Change 17.3% 25.8% 13.6% 20.9% 18.7%

Reconciliation:
----------------------------
For the six months ended
June 30, 2007 $13,421 $5,893 $5,537 $2,365 $27,216

Acquired businesses - - 88 - 88
Currency 2,134 674 292 116 3,216
Operations 182 847 375 378 1,782
-----------------------------------------
For the six months ended
June 30, 2008 $15,737 $7,414 $6,292 $2,859 $32,302
=========================================

(*) The detail of excise
taxes on products sold
is as follows:
2008 $10,656 $3,654 $3,137 $1,816 $19,263
2007 $ 8,957 $2,750 $2,689 $1,436 $15,832

2008 Currency increased
excise taxes as follows: $ 1,482 $ 403 $ 140 $ 71 $ 2,096
*T

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Schedule 6
PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Selected Financial Data by Business Segment
For the Six Months Ended June 30,
(in millions)
(Unaudited)

Operating Companies Income
----------------------------------------
European Latin
Union EEMA Asia America Total
----------------------------------------
2008 $2,596 $1,605 $1,107 $ 175 $5,483
2007 2,105 1,201 898 190 4,394
% Change 23.3% 33.6% 23.3% (7.9)% 24.8%

Reconciliation:
-----------------------------
For the six months ended
June 30, 2007 $2,105 $1,201 $ 898 $ 190 $4,394

Asset impairment and exit
costs - 2007 88 12 20 18 138
Asset impairment and exit
costs - 2008 (56) (1) (14) - (71)
Equity loss from RBH legal
settlement - 2008 - - - (124) (124)

Acquired businesses - - 5 26 31
Currency 388 80 57 7 532
Operations 71 313 141 58 583
----------------------------------------
For the six months ended
June 30, 2008 $2,596 $1,605 $1,107 $ 175 $5,483
========================================
*T

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Schedule 7
PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Net Earnings and Diluted Earnings Per Share
For the Quarters Ended June 30,
($ in millions, except per share data)
(Unaudited)

Net Diluted
Earnings E.P.S.
--------- --------

2008 Net Earnings $ 1,692 $ 0.80
2007 Net Earnings $ 1,483 $ 0.70
% Change 14.1 % 14.3 %

Reconciliation:
-------------------------------------------------
2007 Net Earnings $ 1,483 $ 0.70

Special Items:
-------------------------------------------------
2007 Asset impairment and exit costs 55 0.03
2008 Asset impairment and exit costs (27) (0.01)
2008 Equity loss from RBH legal settlement (124) (0.06)

Currency 206 0.10
Interest (38) (0.02)
Change in tax rate 7 -
Operations 130 0.06
--------- --------
2008 Net Earnings $ 1,692 $ 0.80
========= ========
*T

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Schedule 8
PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Net Earnings and Diluted Earnings Per Share
For the Six Months Ended June 30,
($ in millions, except per share data)
(Unaudited)

Net Diluted
Earnings E.P.S. (*)
--------- --------

2008 Net Earnings $ 3,559 $ 1.69
2007 Net Earnings $ 2,928 $ 1.39
% Change 21.6 % 21.6 %

Reconciliation:
-----------------------------------------------
2007 Net Earnings $ 2,928 $ 1.39

Special Items:
-----------------------------------------------
2007 Asset impairment and exit costs 100 0.05
2008 Asset impairment and exit costs (46) (0.02)
2008 Equity loss from RBH legal settlement (124) (0.06)

Currency 395 0.19
Interest (82) (0.04)
Change in tax rate (3) -
Operations 391 0.18
--------- --------
2008 Net Earnings $ 3,559 $ 1.69
========= ========
*T

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(*) Basic and diluted earnings per share are computed for each of
the periods presented. Accordingly, the sum of the quarterly
earnings per share amounts may not agree to the year-to-date
amounts.
*T

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Schedule 9
PHILIP MORRIS INTERNATIONAL INC.
and Subsidiaries
Condensed Balance Sheets
(in millions, except ratios)
(Unaudited)

June 30, December 31,
2008 2007
------------ ------------
Assets
--------------------------------------------
Cash and cash equivalents $ 3,028 $ 1,656
All other current assets 12,722 13,396
Property, plant and equipment, net 7,044 6,435
Goodwill 8,399 7,925
Other intangible assets, net 2,301 1,906
Other assets 824 725
------------ ------------
Total assets $ 34,318 $ 32,043
============ ============

Liabilities and Stockholders' Equity
--------------------------------------------
Short-term borrowings $ 1,944 $ 638
Current portion of long-term debt 108 91
All other current liabilities 9,386 7,822
Long-term debt 6,271 5,578
Deferred income taxes 1,279 1,240
Other long-term liabilities 1,463 1,273
------------ ------------
Total liabilities 20,451 16,642
Total stockholders' equity 13,867 15,401
------------ ------------
Total liabilities and stockholders' equity $ 34,318 $ 32,043
============ ============

Total debt $ 8,323 $ 6,307
Total debt/equity ratio 0.60 0.41
*T

Philip Morris International Inc.
Investor Relations:
New York: (917) 663-2233
Lausanne: +41 (0)58 242 4666
www.pmintl.com

Copyright Business Wire 2008