New Email Marketing Study Reveals IT Industry Sees Highest Open Rates; Publishing Industry Leads in Click Rates

ATLANTA, GA, Jul 31 (MARKET WIRE) --
Email provider MailChimp today announced the results of the inaugural
Chimp Charts email industry report. The report analyzed the performance
of over 223 million email messages delivered to recipients in over 50
industries revealing open rates, click rates and numerous other
actionable campaign metrics organized by industry.

Results demonstrated that IT provider campaigns see a 62.28 percent open
rate and publishing industry campaigns see a 45.98 percent open rate, much
higher than the average of 26.05 percent. The publishing sector also sees
the top click rate at 9.85 percent, while the Imports industry holds a
close second at 8.95 percent. While IT leads significantly in open rates,
its click rate of 1.01 percent is well below the average of 4.02 percent.

"The Chimp Charts reports offer a great way for marketers to set
benchmarks and set expectations based on the industry they are reaching
out to," said Ben Chestnut, founder of MailChimp. "The data shows great
variance in opens, clicks and other key metrics and marketers should be
able to use this information to measure performance against as they
design and deliver their campaigns."

This report is the first of newly launched Chimp Charts, a series of email
trend data studies to be released on a regular basis. Future Chimp Charts
will examine a variety of trends and data points related to email
marketing. This particular report, which also includes the average bounce,
abuse and unsubscribe rates of email campaigns run by over 50 industry
categories, is designed to help companies set reasonable goals and
benchmarks for their campaigns, and optimize accordingly.

70 percent of MailChimp customers are small businesses who design their
campaigns using the company's self-service solution. Rather than using the
same benchmarks used by large corporations with million-dollar marketing
budgets and dedicated email marketing teams, smaller organizations can use
the information provided in the study for an "apples to apples" comparison
with others in their industry.

To see the "Email Campaign Statistics by Industry" Chimp Chart in full,
please visit www.mailchimp.com/charts/.

About MailChimp:

MailChimp is a leading self-service email provider that is improving the
user experience by providing seamless, yet powerful email marketing
features that are easy and affordable enough for a small business to get
started, but powerful enough for a large company looking for an enterprise
level solution. With headquarters in Atlanta, MailChimp has been
delivering effective campaigns for such companies as American Airlines,
Cloudmark, Harvard, and Mozilla Firefox. MailChimp has over 15,000
customers, manages over 65,000 opt-in lists containing over 75 million
subscribers, and delivers millions of emails daily. For more information,
please visit www.mailchimp.com.

Media Contact:
Morgan McDowell
blast! PR on behalf of MailChimp
Email Contact
919-833-9975 x.12

Copyright 2008, Market Wire, All rights reserved.

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